# XKey

> Free SEO and AI search checker for UK websites, made by IceWork (https://icework.co.uk), a web studio in Blackpool. No sign-up.

XKey checks a page for Google readiness, AI search visibility (ChatGPT, Claude, Perplexity, Google AI Overviews), Core Web Vitals, structured data, security and local SEO, and gives a ranked list of fixes. It also crawls whole sites, compares competitors and monitors sites weekly.

## Tools

- [Free SEO check](https://xkey.co.uk/): Free SEO checker for any website – no sign-up, no email, no subscription. Google readiness, AI search, Core Web Vitals and local SEO, with a ranked fix list.
- [AI SEO checker](https://xkey.co.uk/ai-seo-checker): Free AI SEO checker: see if ChatGPT, Claude, Perplexity and Google AI Overviews can crawl, understand and cite your website, with clear fixes.
- [Website audit](https://xkey.co.uk/website-audit): Free website audit: crawl up to 250 pages to find broken links, duplicate titles, orphan pages, redirect chains and indexing problems. PDF and CSV reports.
- [Website crawler](https://xkey.co.uk/website-crawler): Free website crawler: crawl up to 10,000 pages and download every title, description, heading, link, contact detail and product price as Excel or CSV.
- [Backlink checker](https://xkey.co.uk/backlink-checker): Free backlink checker for any website – .co.uk, .com and more: see how many websites link to a site, the 50 strongest, and the link gap with a competitor.
- [Domain authority checker](https://xkey.co.uk/domain-authority-checker): Free bulk domain authority checker: score up to 100 websites at once from 0 to 100, with linking websites and global rank. No sign-up, no email.
- [Redirect checker](https://xkey.co.uk/redirect-checker): Free redirect checker: follow up to 100 addresses hop by hop and see every 301, 302 and meta refresh, redirect chains, loops and where each one ends.
- [HTTP header checker](https://xkey.co.uk/http-header-checker): Free HTTP header checker: see the status code and every response header for any address and each redirect, with notes on X-Robots-Tag and caching.
- [Website down checker](https://xkey.co.uk/website-down-checker): Free website down checker: find out if a site is down for everyone or just you, with its live status code, response time and any redirects. No sign-up.
- [Open Graph checker](https://xkey.co.uk/open-graph-checker): Free Open Graph checker: see how any page looks when shared on Facebook, LinkedIn, WhatsApp and X, and check its og: and Twitter card tags.
- [Hreflang checker](https://xkey.co.uk/hreflang-checker): Free hreflang checker: test the language and country tags on any page, check every alternate page links back, and catch wrong codes such as en-UK.
- [Website hosting checker](https://xkey.co.uk/website-hosting-checker): Free website hosting checker: find out who hosts any website, its IP address and network owner, the country and whether a CDN like Cloudflare sits in front.
- [SSL checker](https://xkey.co.uk/ssl-checker): Free SSL checker: see if a website's certificate is trusted, when it expires and who issued it, whether http redirects to https, HSTS and any mixed content.
- [UTM link builder](https://xkey.co.uk/utm-builder): Free UTM builder: add utm_source, utm_medium and utm_campaign to any link so Google Analytics 4 shows which posts, emails and ads bring visitors.
- [URL slug generator](https://xkey.co.uk/url-slug-generator): Free URL slug generator: turn page titles into short, lower-case, hyphenated addresses that are easy to read and share, with accents and symbols cleaned up.
- [Schema checker](https://xkey.co.uk/schema-checker): Free schema markup checker and validator: test the JSON-LD on any page or paste your code, and see which properties Google needs for rich results.
- [Heading checker](https://xkey.co.uk/heading-checker): Free heading checker: see the H1 to H6 outline of any page, check it has one clear H1, and spot skipped levels, empty headings and hidden headings.
- [Alt text checker](https://xkey.co.uk/alt-text-checker): Free alt text checker: list every image on a page with its alt text, and find images with missing, empty, too long or file-name alt tags in seconds.
- [Canonical checker](https://xkey.co.uk/canonical-checker): Free canonical tag checker: find the canonical URL of any page, test that it loads, and check for noindex in meta robots or X-Robots-Tag headers.
- [Favicon generator](https://xkey.co.uk/favicon-generator): Free favicon generator: make favicon.ico, Apple touch icon and Android icons from letters or your logo, with the HTML to paste. Runs in your browser.
- [Hreflang generator](https://xkey.co.uk/hreflang-generator): Free hreflang tag generator: pick each language and country, add your addresses and x-default, and copy hreflang tags for your HTML, sitemap or headers.
- [Email header analyzer](https://xkey.co.uk/email-header-analyzer): Free email header analyzer: paste the headers to see SPF, DKIM and DMARC results, every server the email passed through, delays and signs of a fake.
- [Case converter](https://xkey.co.uk/case-converter): Free case converter: change text to sentence case, Title Case, UPPER CASE, lower case, camelCase, snake_case or kebab-case in one click, then copy it.
- [Website technology checker](https://xkey.co.uk/website-technology-checker): Free website technology checker: see the CMS or website builder, theme, plugins, analytics, hosting, email provider and more behind any website. No sign-up.
- [DNS lookup](https://xkey.co.uk/dns-lookup): Free DNS lookup: see a domain's A, AAAA, CNAME, MX, NS, TXT, CAA and SOA records, and check its website, www version, SPF and DMARC in one go.
- [DNS propagation checker](https://xkey.co.uk/dns-propagation-checker): Free DNS propagation checker: see whether 10 public DNS services worldwide and your own name server give the new A, MX, CNAME, NS or TXT record.
- [Reverse DNS lookup](https://xkey.co.uk/reverse-dns-lookup): Free reverse DNS lookup: find the PTR record and hostname of any IPv4 or IPv6 address, or every address of a domain, and check it points back.
- [Meta tag checker](https://xkey.co.uk/meta-tag-checker): Free meta tag checker: analyse the title, meta description, robots, viewport, canonical and social tags of any live page, with a Google preview.
- [MX lookup](https://xkey.co.uk/mx-lookup): Free MX lookup: see which mail servers receive email for any domain, in priority order, who provides them and whether each one resolves.
- [SPF checker](https://xkey.co.uk/spf-checker): Free SPF checker: read any domain's SPF record, follow every include, count the 10 DNS lookups and spot +all, duplicate records and broken includes.
- [DMARC checker](https://xkey.co.uk/dmarc-checker): Free DMARC checker: look up any domain's DMARC record, see its policy tag by tag, check the reporting address and how to move from p=none to reject.
- [DKIM checker](https://xkey.co.uk/dkim-checker): Free DKIM checker: find a domain's DKIM keys under common selectors or the one you enter, see the key type and size, and spot revoked or weak keys.
- [Domain age checker](https://xkey.co.uk/domain-age-checker): Free bulk domain age checker: see when up to 100 domains were first registered, how old they are, when they expire and who they're registered with.
- [WHOIS lookup](https://xkey.co.uk/whois-lookup): Free WHOIS lookup for any domain: registrar, registration and expiry dates, name servers, status codes and DNSSEC, straight from the registry.
- [Competitor comparison](https://xkey.co.uk/seo-comparison): Free, no sign-up: compare your website's SEO with up to two competitors side by side – score, AI readiness, speed, content and where they beat you.
- [SEO monitoring](https://xkey.co.uk/seo-monitoring): Free weekly SEO monitoring: XKey re-checks your page every week, tracks the score over time and shows anything that breaks. No account needed.
- [Title tag checker](https://xkey.co.uk/title-tag-checker): Check your title tag and meta description length in pixels, as Google measures them. Live preview of your Google result as you type. Free.
- [robots.txt tester](https://xkey.co.uk/robots-txt-tester): Free robots.txt tester: paste your rules and test whether Googlebot, Bingbot, GPTBot, ClaudeBot or PerplexityBot can crawl any URL. Google's matching rules.
- [llms.txt generator](https://xkey.co.uk/llms-txt-generator): Free llms.txt generator: create an llms.txt file that gives ChatGPT, Claude and other AI tools a clear summary of your website and its key pages.
- [Mobile-friendly test](https://xkey.co.uk/mobile-friendly-test): Free mobile-friendly test: check your page's viewport, tap targets, readability and mobile speed. A free alternative now Google's own test has closed.
- [Broken link checker](https://xkey.co.uk/broken-link-checker): Free broken link checker for your whole website: crawls up to 300 pages, tests every link and image, and shows which pages hold each dead link.
- [Page speed checker](https://xkey.co.uk/page-speed-checker): Free page speed checker: Core Web Vitals (LCP, INP, CLS) from real Chrome users plus a Lighthouse test, server response time and speed fixes.
- [Sitemap checker](https://xkey.co.uk/sitemap-checker): Free XML sitemap checker: find your sitemap, check it's valid, listed in robots.txt and includes this page, with lastmod dates.
- [Security headers checker](https://xkey.co.uk/security-headers-checker): Free security headers checker: HTTPS, HTTP-to-HTTPS redirects, HSTS, Content-Security-Policy, X-Content-Type-Options, Referrer-Policy and more.
- [Local SEO checker](https://xkey.co.uk/local-seo-checker): Free local SEO checker for UK businesses: LocalBusiness markup, UK phone and postcode, map links and the details that help you appear in Google Maps.
- [Meta tag generator](https://xkey.co.uk/meta-tag-generator): Free meta tag generator: create your title, meta description, canonical, robots and social tags in seconds, with Google pixel-width checks. No sign-up, no email.
- [Open Graph generator](https://xkey.co.uk/open-graph-generator): Free Open Graph generator: create og: and Twitter card tags with a live preview of how your link will look on Facebook, LinkedIn, WhatsApp and X. No sign-up.
- [XML sitemap generator](https://xkey.co.uk/xml-sitemap-generator): Free XML sitemap generator: find your pages automatically or paste a list, then download a valid sitemap.xml for Google and Bing. No registration, no email.
- [Word counter](https://xkey.co.uk/word-counter): Free word counter with character count, reading time, readability score and keyword density for single words and phrases. Unlimited, no login, nothing stored.
- [Long-tail keyword generator](https://xkey.co.uk/keyword-generator): Free long-tail keyword generator: turn one topic into question, buying, local and comparison keyword ideas for your pages. No sign-up, no email.
- [Blog title generator](https://xkey.co.uk/blog-title-generator): Free blog post title generator: enter a keyword and get 15 headline ideas, each measured in pixels so it fits in Google's results. No sign-up, unlimited use.
- [robots.txt generator](https://xkey.co.uk/robots-txt-generator): Free robots.txt generator with AI crawler controls: block AI training bots like GPTBot while staying visible in ChatGPT, Claude and Google search. No sign-up.
- [Local business schema generator](https://xkey.co.uk/schema-generator): Free LocalBusiness schema generator: create JSON-LD structured data with address, opening hours, service areas and profiles for Google and AI. No sign-up.
- [Keyword difficulty checker](https://xkey.co.uk/keyword-difficulty-checker): Free keyword difficulty checker: see how hard it is to reach page one by analysing the pages that rank now. No sign-up, no email, no subscription.
- [Plagiarism checker](https://xkey.co.uk/plagiarism-checker): Free plagiarism checker with no sign-up and no word limit: search the web for your most distinctive sentences and compare your text with any page.
- [Anchor text checker](https://xkey.co.uk/anchor-text-checker): Free anchor text checker and generator: list every link on a page, find empty, generic and clashing anchors, and get balanced anchor ideas. No sign-up.
- [Local search checker](https://xkey.co.uk/local-search-checker): Free local SERP checker: see Google search results as they appear in any UK town or city, without a VPN or sign-up. Check your local rankings in seconds.
- [AI title & description writer](https://xkey.co.uk/ai-meta-description-generator): Free AI meta description and title generator: we read your page and write three titles and three descriptions sized for Google. No sign-up, no email.
- [Bulk SEO checker](https://xkey.co.uk/bulk-seo-checker): Free bulk SEO checker: paste up to 20 web addresses and get SEO and AI search scores, failed checks and titles side by side, with a CSV download.
- [SEO score badge](https://xkey.co.uk/seo-badge): Show visitors your website is well built: add a free XKey SEO score badge that updates itself weekly. Copy one line of code – no sign-up.
- [SEO tools](https://xkey.co.uk/seo-tools): 32 free SEO tools with no sign-up, no email and no subscription: SEO check, site audit, meta tag and sitemap generators, keyword ideas and more.
- [Guides](https://xkey.co.uk/guides): Free plain-English SEO guides for UK businesses: why a site isn't on Google, Search Console, title tags, local SEO, schema, AI search and more.
- [SEO news](https://xkey.co.uk/news): UK SEO news in plain English: Google updates, Search Console changes and new rules, explained for small businesses with sources and next steps.
- [Rank tracker](https://xkey.co.uk/rank-tracker): Free rank tracker: upload your Search Console export to see every search you rank for, position changes, page-two quick wins and history by country.
- [SEO content editor](https://xkey.co.uk/seo-content-editor): Free SEO content editor: get a live score, the related terms top-ranking pages use, questions to answer and a target length as you write. No sign-up.
- [Toxic backlink checker](https://xkey.co.uk/toxic-backlink-checker): Free toxic backlink checker: grade the sites linking to you for spam, check your anchor text mix and make a Google disavow file. No sign-up.
- [Competitor ad checker](https://xkey.co.uk/competitor-ads-checker): Free competitor ad checker: see if a rival uses Google Ads, Facebook, TikTok, LinkedIn or Bing ads, and open every ad they run in the official libraries.
- [Uptime monitor](https://xkey.co.uk/uptime-monitor): Free uptime monitor: we check your site every 15 minutes and alert your phone, Slack or Teams the moment it goes down, slows or loses its database.
- [Website analytics](https://xkey.co.uk/website-analytics): Free, cookie-free website analytics: live visitors, top pages, traffic sources, devices and conversions. A Google Analytics alternative in one line of code.
- [Brand monitoring](https://xkey.co.uk/brand-monitoring): Free brand monitoring: find new mentions of your business in Google, news, reviews and forums, and turn unlinked mentions into links that help you rank.
- [WordPress SEO fixer](https://xkey.co.uk/wordpress-seo-plugin): Free WordPress SEO plugin that fixes missing alt text, missing meta descriptions, extra H1s and broken internal links in one click – every change undoable.
- [Accessibility checker](https://xkey.co.uk/accessibility-checker): Free accessibility checker: test any page against WCAG 2.2 for missing alt text, unlabelled forms, empty links, blocked zoom and heading order.
- [Redirect map generator](https://xkey.co.uk/redirect-map-generator): Free 301 redirect generator: paste old and new addresses and get .htaccess, Nginx, Cloudflare, Netlify or WordPress redirect rules, with chain warnings.
- [SEO ROI calculator](https://xkey.co.uk/seo-roi-calculator): Free SEO ROI calculator: see how many extra visits, enquiries and sales a better Google position could bring, and whether SEO would pay for itself.
- [QR code generator](https://xkey.co.uk/qr-code-generator): Free QR code generator with no sign-up: make a QR code for any web address or text, choose colours and download a PNG or SVG. Codes never expire.
- [Google review link generator](https://xkey.co.uk/google-review-link-generator): Make a direct link to your Google review form, plus a QR code and a printable card for your counter or van. Free, no sign-up, nothing sent to us.
- [Image compressor](https://xkey.co.uk/image-compressor): Free image compressor: shrink JPG and PNG photos and convert them to WebP for a faster website. Runs in your browser – no upload, no sign-up, no limit.
- [Privacy policy generator](https://xkey.co.uk/privacy-policy-generator): Free UK privacy policy generator for small business websites: covers UK GDPR, cookies, newsletters, orders and Google Analytics. Copy as HTML or text.
- [Website report](https://xkey.co.uk/website-report): Free website report for any domain: authority score, global rank, the websites that link to it, domain age, registrar, hosting and technology. No sign-up.

## Guides

- [What is an SEO check?](https://xkey.co.uk/guides/what-is-an-seo-check): What an SEO check looks at, how to read the score, and what no SEO checker can measure – explained in plain English.
- [How to check a website's SEO](https://xkey.co.uk/guides/how-to-check-website-seo): A simple 10-minute routine to check any website's SEO: one-page check, site audit, Search Console and a competitor comparison.
- [AI search optimisation](https://xkey.co.uk/guides/ai-search-optimisation): How to get your business found and cited by ChatGPT, Claude, Perplexity and Google AI Overviews: crawl access, entities, answers and trust.
- [Core Web Vitals explained](https://xkey.co.uk/guides/core-web-vitals): Core Web Vitals in plain English: what LCP, INP and CLS measure, Google's thresholds, and the most common fixes for each.
- [Why isn't my website on Google?](https://xkey.co.uk/guides/why-is-my-website-not-on-google): Can't find your website on Google? The nine most common causes – from a stray noindex tag to a brand-new domain – and how to fix each one.
- [How to set up Google Search Console](https://xkey.co.uk/guides/google-search-console): Set up Google Search Console in 15 minutes: choose a property type, verify your site, submit a sitemap and learn the four reports that matter most.
- [How to write title tags](https://xkey.co.uk/guides/title-tags): How to write title tags that rank and get clicked: why Google cuts titles by pixel width, what to put first, examples and the mistakes to avoid.
- [How to write a meta description](https://xkey.co.uk/guides/meta-descriptions): What a meta description is, whether Google uses it, how long it should be and a simple formula for writing one that earns the click – with examples.
- [Local SEO checklist](https://xkey.co.uk/guides/local-seo-checklist): A practical local SEO checklist for UK small businesses: Google Business Profile, consistent contact details, local pages, schema, reviews and citations.
- [Google Business Profile guide](https://xkey.co.uk/guides/google-business-profile): How to create, verify and get the most from a free Google Business Profile: categories, service areas, video verification, photos, posts and reviews.
- [Schema markup for small businesses](https://xkey.co.uk/guides/schema-markup): Schema markup in plain English: which types a small business website needs, what Google still shows as rich results in 2026, and how to add it safely.
- [What is llms.txt?](https://xkey.co.uk/guides/llms-txt): What llms.txt is, who uses it, what Google says about it, and whether it's worth adding to your website – an honest, plain-English answer.
- [Block AI training bots](https://xkey.co.uk/guides/block-ai-training-bots): Stop AI companies training on your content while staying visible in ChatGPT search, Perplexity and Google AI Overviews – with robots.txt examples.
- [Broken links and redirects](https://xkey.co.uk/guides/broken-links-and-redirects): What 404 errors, soft 404s, 301 and 302 redirects and redirect chains mean for SEO, when they matter and how to find and fix them on your website.
- [SEO for hotels and B&Bs](https://xkey.co.uk/guides/seo-for-hotels-and-bnbs): SEO for hotels, B&Bs and holiday lets: rank in Google Maps and hotel results, and win more direct bookings back from the booking sites.
- [SEO for salons](https://xkey.co.uk/guides/seo-for-hair-and-beauty-salons): SEO for hair salons, barbers, beauty and nail salons: get into the map results, list treatments and prices, and take bookings from Google.
- [SEO for estate agents](https://xkey.co.uk/guides/seo-for-estate-agents): SEO for estate agents and letting agents: win valuation and landlord searches, build area guides and stand out from the property portals.
- [SEO for dentists and clinics](https://xkey.co.uk/guides/seo-for-dentists-and-clinics): SEO for dentists, physios and private clinics: build the trust Google needs for health pages, list treatments and fees, and follow advertising rules.
- [Why has my traffic dropped?](https://xkey.co.uk/guides/why-has-my-website-traffic-dropped): Why website traffic drops: tracking faults, Google updates, lost rankings, technical errors, seasonality or AI Overviews, and how to find which it is.
- [Website not secure warning](https://xkey.co.uk/guides/website-not-secure): Why browsers mark a site "Not secure", how to fix it with a free SSL certificate and HTTPS redirects, and how to find mixed content.
- [Mobile-friendly website](https://xkey.co.uk/guides/mobile-friendly-website): Why a mobile-friendly website matters for Google rankings, the problems that annoy phone visitors most, and how to test and fix your site for free.
- [Google Analytics for beginners](https://xkey.co.uk/guides/google-analytics-for-beginners): Google Analytics 4 for small business owners: how to set it up, the few reports worth checking, how to track enquiries, and what it can't tell you.
- [SEO for therapists and counsellors](https://xkey.co.uk/guides/seo-for-therapists-and-counsellors): SEO for UK therapists and counsellors: rank for local and online therapy searches, write pages clients trust, use directories and protect client privacy.
- [SEO for independent shops](https://xkey.co.uk/guides/seo-for-independent-shops): SEO for independent high street shops: get found in local searches, show what you stock, appear in Google's in-store listings and win against chains.
- [SEO for small businesses](https://xkey.co.uk/guides/seo-for-small-businesses): SEO for UK small businesses in plain English: what actually moves rankings, what to do first, what to ignore, and a free 30-day plan you can follow yourself.
- [How to get backlinks](https://xkey.co.uk/guides/how-to-get-backlinks): How to get backlinks without buying them: 12 honest ways small businesses earn links from suppliers, local groups, the press and useful content.
- [Keyword research for beginners](https://xkey.co.uk/guides/keyword-research-for-beginners): Keyword research for beginners: find the phrases your customers search for, judge which you can rank for, and turn them into pages that win visitors.
- [What is domain authority?](https://xkey.co.uk/guides/what-is-domain-authority): Domain authority explained in plain English: what the score means, whether Google uses it, how to check yours free and honest ways to increase it.
- [On-page SEO checklist](https://xkey.co.uk/guides/on-page-seo-checklist): A plain-English on-page SEO checklist: 15 things to check on every page, from the title and headings to images, internal links, structured data and speed.
- [How to get more Google reviews](https://xkey.co.uk/guides/how-to-get-google-reviews): How to get more Google reviews the honest way: your review link, when and how to ask, replying to bad reviews, and what UK law and Google forbid.
- [How much does SEO cost?](https://xkey.co.uk/guides/how-much-does-seo-cost): What SEO costs in the UK: typical prices for freelancers, agencies and audits, what you should get for the money, and what you can do for free.
- [Image SEO](https://xkey.co.uk/guides/image-seo): Image SEO in plain English: how to write alt text, how small images should be, what to name the files, and how heavy images cost you rankings.
- [Internal linking](https://xkey.co.uk/guides/internal-linking): Internal linking explained for small business sites: why links between your own pages help them rank, what link text to use, and a simple structure that works.
- [How to write SEO content](https://xkey.co.uk/guides/how-to-write-seo-content): How to write SEO content that ranks and gets quoted by AI: pick one search per page, answer the real question first, use clear headings.
- [Technical SEO checklist](https://xkey.co.uk/guides/technical-seo-checklist): A plain-English technical SEO checklist: indexing, sitemaps, redirects, canonicals, speed, mobile and security, with a free tool for each item.
- [SEO vs Google Ads](https://xkey.co.uk/guides/seo-vs-google-ads): SEO vs Google Ads for small businesses: how each one works, what they cost, how fast they bring enquiries, and when it makes sense to use both together.
- [Website redesign SEO](https://xkey.co.uk/guides/website-redesign-seo): Redesigning or moving your website? A checklist to keep your Google rankings: list every page, redirect old addresses and check it all after launch.
- [Duplicate content](https://xkey.co.uk/guides/duplicate-content): Duplicate content in plain English: is there a Google penalty, what causes it on small sites and shops, and how to fix it with canonicals and redirects.
- [Product page SEO](https://xkey.co.uk/guides/product-page-seo): Product page SEO for small shops: write your own descriptions, add product markup for price and stock, handle variants and sold-out items.
- [Choosing a domain name](https://xkey.co.uk/guides/choosing-a-domain-name): How to choose a domain name for a UK business: .co.uk or .com, whether keywords in the domain help SEO, and buying an older domain safely.
- [WordPress SEO guide](https://xkey.co.uk/guides/wordpress-seo): WordPress SEO in plain English: where to set titles, descriptions, sitemaps and alt text, which plugin to use, and the mistakes that hide sites from Google.
- [Wix SEO guide](https://xkey.co.uk/guides/wix-seo): Wix SEO in plain English: where to set page titles, descriptions, headings and alt text in Wix, what Wix does for you and the mistakes to avoid.
- [Squarespace SEO guide](https://xkey.co.uk/guides/squarespace-seo): Squarespace SEO in plain English: where to set SEO titles, descriptions, headings and alt text in Squarespace, and the mistakes that cost rankings.
- [Shopify SEO guide](https://xkey.co.uk/guides/shopify-seo): Shopify SEO in plain English: where to set titles, descriptions and alt text in Shopify, what it does for you and the mistakes that hold shops back.
- [SEO for tradespeople](https://xkey.co.uk/guides/seo-for-tradespeople): SEO for plumbers, electricians, builders and other trades: win the map results, write a page per job, use photos of your work and turn searches into calls.
- [SEO for restaurants](https://xkey.co.uk/guides/seo-for-restaurants): Restaurant SEO for cafés, pubs and takeaways: get into Google Maps, put your menu in text, show hours and photos, and take bookings from search.
- [SEO for professional services](https://xkey.co.uk/guides/seo-for-professional-services): SEO for accountants, solicitors and advisers: build trust Google can see, answer client questions, add adviser pages and earn links from your network.
- [Google Business Profile suspended](https://xkey.co.uk/guides/google-business-profile-suspended): Why Google suspends Business Profiles, the common rule breaks behind it, and how to fix the cause and appeal so your listing returns to Google Maps.
- [Responding to negative reviews](https://xkey.co.uk/guides/how-to-respond-to-negative-reviews): How to respond to negative Google reviews calmly, with example replies, when you can ask Google to remove a review, and how replies help local SEO.
- [YouTube SEO](https://xkey.co.uk/guides/youtube-seo): YouTube SEO for small businesses: video ideas that get searched, titles, descriptions, chapters and captions, and how videos can rank in Google too.
- [Does social media help SEO?](https://xkey.co.uk/guides/does-social-media-help-seo): Does social media help SEO? What Google says about likes and shares, the indirect ways social posts help rankings, and where small firms should spend time.
- [SEO for tourist attractions](https://xkey.co.uk/guides/seo-for-tourist-attractions): SEO for UK tourist attractions and days out: rank for things-to-do searches, show prices and opening times, use event markup and win rainy-day visitors.
- [Why are my emails going to spam?](https://xkey.co.uk/guides/why-are-my-emails-going-to-spam): Why business emails land in spam: missing SPF, DKIM or DMARC records, a poor sender reputation or spammy content, with free checks and simple fixes.
- [SPF, DKIM and DMARC setup](https://xkey.co.uk/guides/spf-dkim-dmarc-setup): Step-by-step SPF, DKIM and DMARC setup for Microsoft 365, Google Workspace and other email providers, with the exact records and how to test them free.
- [How much does a website cost?](https://xkey.co.uk/guides/how-much-does-a-website-cost): What a small business website costs in the UK: builder plans, freelancers and agencies, plus the yearly running costs for hosting, domain and upkeep.
- [Web designer vs website builder](https://xkey.co.uk/guides/web-designer-vs-website-builder): Web designer or website builder? Compare cost, time, SEO and flexibility for UK small businesses, with a simple way to decide which suits you.
- [How to appear in ChatGPT](https://xkey.co.uk/guides/how-to-appear-in-chatgpt): How ChatGPT finds businesses to recommend, the crawlers your site must allow, and practical steps to make a small business show up in ChatGPT answers.
- [Google AI Overviews](https://xkey.co.uk/guides/google-ai-overviews): What Google AI Overviews are, how they choose which websites to link, how they affect clicks to small business sites, and what you can do to be cited.
- [How to rank higher on Google](https://xkey.co.uk/guides/how-to-rank-higher-on-google): How to rank higher on Google when you're stuck on page two or lower: find the pages closest to page one, then fix what holds each one back.
- [What is E-E-A-T?](https://xkey.co.uk/guides/what-is-eeat): E-E-A-T in plain English: what experience, expertise, authority and trust mean to Google, and simple ways a small business can show them.
- [SEO for gyms and personal trainers](https://xkey.co.uk/guides/seo-for-gyms-and-personal-trainers): SEO for gyms, personal trainers and fitness studios: win local searches, list classes and prices, and turn more visitors into trial bookings.
- [SEO for wedding businesses](https://xkey.co.uk/guides/seo-for-wedding-businesses): SEO for wedding photographers, venues and suppliers: win couples' planning searches, show real weddings and earn links from venues.
- [SEO for car garages](https://xkey.co.uk/guides/seo-for-car-garages): SEO for car garages, MOT centres and mechanics: rank for MOT and repair searches, show prices and approvals, and take bookings online.
- [SEO for cleaning companies](https://xkey.co.uk/guides/seo-for-cleaning-companies): SEO for cleaning companies and window cleaners: rank in your area, give each service its own page, show prices and insurance, win contracts.
- [SEO for new websites](https://xkey.co.uk/guides/seo-for-new-websites): SEO for a brand new website: get found by Google quickly, avoid launch mistakes, and build the first pages, reviews and links that help it rank.
- [SEO for multiple locations](https://xkey.co.uk/guides/seo-for-multiple-locations): SEO for businesses with several branches: a Business Profile per location, useful location pages, no doorway pages, and reviews for each branch.
- [SEO for driving instructors](https://xkey.co.uk/guides/seo-for-driving-instructors): SEO for driving instructors and driving schools: rank for lessons in your area, show prices and pass rates honestly, cover test centres and get students to book.
- [SEO for pet businesses](https://xkey.co.uk/guides/seo-for-pet-businesses): SEO for dog groomers, walkers, kennels and pet sitters: rank in local searches, show prices and insurance, and share photos of happy pets.
- [SEO for removal companies](https://xkey.co.uk/guides/seo-for-removal-companies): SEO for removal companies and man and van services: rank for moves in your area, show prices and insurance, and get more quote requests.
- [SEO for tutors](https://xkey.co.uk/guides/seo-for-tutors): SEO for private tutors: rank for your subjects and exams locally and online, show qualifications and DBS checks, and turn parents into bookings.
- [Business directory listings](https://xkey.co.uk/guides/business-directory-listings): Which UK business directories are worth listing on for local SEO, why consistent name, address and phone details matter, and which listings to skip entirely.
- [Bing Places and Bing SEO](https://xkey.co.uk/guides/bing-places-and-bing-seo): Bing SEO for small businesses: set up Bing Places and Bing Webmaster Tools, why Bing matters for AI search answers, and what's different from Google.
- [SEO for charities](https://xkey.co.uk/guides/seo-for-charities): SEO for UK charities: rank for the help you provide, attract volunteers and donors, and earn links from partners and local press.
- [SEO for nurseries and childcare](https://xkey.co.uk/guides/seo-for-nurseries-and-childcare): SEO for nurseries, childminders and pre-schools: appear in local searches, show Ofsted ratings, fees and funded hours, and book more visits.
- [SEO for gardeners and landscapers](https://xkey.co.uk/guides/seo-for-gardeners-and-landscapers): SEO for gardeners, landscapers and tree surgeons: rank in your area, show project photos and prices, and plan for seasonal searches.
- [SEO for B2B companies](https://xkey.co.uk/guides/seo-for-b2b-companies): SEO for B2B companies and manufacturers: target the searches buyers make, publish specifications and case studies, and win more enquiries.
- [Competitor SEO analysis](https://xkey.co.uk/guides/competitor-seo-analysis): A free, step-by-step competitor SEO analysis: who really competes with you on Google, what their pages do better, and where their links come from.
- [Measuring SEO results](https://xkey.co.uk/guides/measuring-seo-results): How to measure SEO results without jargon: the few numbers to track in Search Console, your Business Profile and enquiries, and what to ignore.
- [SEO for photographers](https://xkey.co.uk/guides/seo-for-photographers): SEO for portrait, family and commercial photographers: rank for your type of shoot and area, keep image-heavy pages fast and win more bookings.
- [SEO for architects and interior designers](https://xkey.co.uk/guides/seo-for-architects-and-interior-designers): SEO for architects, architectural designers and interior designers: rank for projects and planning searches, turn portfolios into case studies and win more briefs.
- [SEO for florists](https://xkey.co.uk/guides/seo-for-florists): SEO for independent florists: compete with national brands for flower delivery searches, rank for occasions and take more orders direct.
- [SEO for vets](https://xkey.co.uk/guides/seo-for-vets): SEO for independent vet practices: win local searches, make emergency care easy to find, show fees and your team, and register more pets.
- [How long does SEO take?](https://xkey.co.uk/guides/how-long-does-seo-take): How long SEO takes for a small business: what can change in weeks, what takes months, and why new sites and busy markets take longer to rank.
- [XML sitemaps](https://xkey.co.uk/guides/xml-sitemaps): What an XML sitemap is, which pages belong in it, how to create one in WordPress, Wix, Squarespace or Shopify, and how to submit it to Google and Bing.
- [Robots.txt explained](https://xkey.co.uk/guides/robots-txt): What robots.txt does, what a safe file looks like for a small business, the mistakes that hide whole sites from Google, and how to test yours free.
- [Ecommerce SEO](https://xkey.co.uk/guides/ecommerce-seo): Ecommerce SEO for small UK online shops: category pages that rank, filters that don't create duplicates, out-of-stock items, and product schema.
- [How to choose an SEO company](https://xkey.co.uk/guides/how-to-choose-an-seo-company): How to choose an SEO company or freelancer: the questions to ask, red flags such as guaranteed rankings and how to check their results yourself.
- [SEO for care homes](https://xkey.co.uk/guides/seo-for-care-homes): SEO for UK care homes and home care agencies: rank for local care searches, answer families' questions, show CQC ratings and fees, and attract care staff.
- [Gmail, Yahoo and Microsoft sender rules](https://xkey.co.uk/guides/gmail-yahoo-microsoft-sender-rules): The sender rules Gmail, Yahoo and Outlook enforce: SPF, DKIM, DMARC, one-click unsubscribe and spam rates, in plain English for small businesses.
- [How to set up DMARC](https://xkey.co.uk/guides/how-to-set-up-dmarc): Set up DMARC step by step: what to put in the record, how to read the reports, and when to move from p=none to quarantine and reject safely.
- [Free Ahrefs alternatives](https://xkey.co.uk/guides/free-ahrefs-alternatives): Honest free Ahrefs alternatives for small businesses: free backlink checkers, authority scores, site audits and keyword tools, and what you give up.
- [Free Semrush alternatives](https://xkey.co.uk/guides/free-semrush-alternatives): Free Semrush alternatives for small businesses: keyword research, site audits, rank checks, local SEO and competitor tools that cost nothing.
- [DA vs DR vs other scores](https://xkey.co.uk/guides/domain-authority-vs-domain-rating): Moz Domain Authority vs Ahrefs Domain Rating vs Semrush Authority Score vs XKey authority: how each is calculated, why they differ and which to trust.
- [Best website builder for SEO](https://xkey.co.uk/guides/best-website-builder-for-seo): Which website builder is best for SEO? WordPress, Wix, Squarespace, Shopify, Webflow and GoDaddy compared on control, speed, redirects and schema.
- [Webflow SEO](https://xkey.co.uk/guides/webflow-seo): Webflow SEO guide: titles and descriptions, CMS template SEO fields, sitemap, robots.txt, 301 redirects, schema and speed – where each setting is.
- [GoDaddy website builder SEO](https://xkey.co.uk/guides/godaddy-website-builder-seo): SEO for GoDaddy Website Builder: page titles, descriptions, the SEO wizard, sitemap, images, Google Business Profile and what the builder can't do.

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