AI search optimisation: getting found by ChatGPT and AI Overviews

Last updated 6 October 2026 · By the XKey team

1. Let the right crawlers in

AI search features fetch pages with their own crawlers – for example OAI-SearchBot (ChatGPT search), Claude-SearchBot, PerplexityBot and Googlebot (AI Overviews). If robots.txt blocks them, you can't be cited. Training crawlers such as GPTBot and Google-Extended are separate: blocking them doesn't remove you from search. Test your rules with the robots.txt tester.

2. Make it obvious who you are

Add Organization or LocalBusiness structured data with your name, website, logo, contact details and sameAs links to official profiles such as your Google Business Profile and LinkedIn page. Keep the same name and details everywhere.

3. Answer questions directly

Write headings as the questions customers ask ("How much does a new boiler cost?") and answer in the first sentence underneath. AI tools quote clear, specific answers far more readily than marketing copy.

4. Show you're current and accountable

Show a "last updated" date, add dateModified to your structured data, and link to About, Contact and Privacy pages. Avoid nosnippet unless you really mean to stop your text being quoted.

5. Earn mentions elsewhere

Assistants also weigh what other sites say about you: reviews, directories, local news and genuine discussions. That part takes time and can't be faked.

Check your site now with the AI SEO checker.

Frequently asked questions

Is GEO different from SEO?

Mostly it's the same work done more thoroughly. The extra parts are AI crawler access, clear information about who you are and direct answers to questions.

Can I pay to appear in AI answers?

Not in the organic answers. Be wary of anyone promising guaranteed placement in ChatGPT or AI Overviews.

How do I know if AI assistants mention my business?

Ask them. Search for your service and town in ChatGPT, Perplexity and Google, note who gets named, and repeat monthly.