AI search readiness

AI SEO checker: can ChatGPT see your website?

Check whether AI assistants are allowed to read your site, whether they can tell who you are, and whether your content is written in the form they quote.

Free, no sign-up. Checks one page in about 20 seconds. We fetch it like a search engine and don't keep your content.

What the AI SEO check covers

  • AI crawler access. We read your robots.txt the way each crawler does. Search crawlers such as OAI-SearchBot, Claude-SearchBot, PerplexityBot and Googlebot decide whether you can be cited; training-only crawlers such as GPTBot and Google-Extended only affect model training, so we report them separately.
  • Snippet controls. Google documents that nosnippet and max-snippet limit how your content can be used in AI Overviews.
  • Entity clarity. Organization or LocalBusiness structured data with links to your official profiles tells AI exactly who runs the site.
  • Question-led content. AI answers tend to quote short, direct answers under question-style headings.
  • Freshness and trust. Visible "last updated" dates, and About, Contact and Privacy pages.
  • llms.txt. A new, optional file that gives AI tools a clean summary of your site. It isn't a ranking factor, but it's cheap to add – use our llms.txt generator.

What is AI SEO (or GEO)?

Generative engine optimisation – often called AI SEO or GEO – means making your site easy for AI assistants to find, understand and cite. Most of it is good SEO done thoroughly: crawlable pages, clear facts, structured data and content that answers real questions. The difference is that AI tools are less forgiving of vague pages, because they need a confident, specific answer to quote. Our AI search optimisation guide explains each step.

Should I block AI crawlers?

It depends on what you want. Blocking training crawlers (GPTBot, Google-Extended, CCBot) stops your content being used to train models but doesn't stop you being found. Blocking search crawlers (OAI-SearchBot, Claude-SearchBot, PerplexityBot) stops those assistants showing and linking to your site. Most businesses that want customers should allow the search crawlers. Test your rules with our robots.txt tester.

Frequently asked questions

Does llms.txt help me rank in ChatGPT?

Not directly – no major AI provider has said it uses llms.txt as a ranking signal. It's a low-effort way to give AI tools a clean overview, so we report it as low impact.

How long until AI assistants notice changes?

Assistants that search the web live (such as ChatGPT search or Perplexity) can see changes as soon as their crawler revisits. Answers that come from a model's training data only change when the model is retrained.

More free SEO tools

Free SEO check

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Your site against up to two competitors, side by side.

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Title tag checker

See your title and description in pixels, exactly as Google cuts them.

robots.txt tester

Paste your rules and test any URL against Googlebot or AI crawlers.

llms.txt generator

Create an llms.txt file that gives AI assistants a map of your site.

Mobile-friendly test

Check your page works on phones – Google's own test closed in 2023.

Broken link checker

Find links on your site that lead to errors or redirects.

Schema checker

Validate your structured data and see Google's required properties.

Page speed checker

Core Web Vitals from real Chrome users plus a Lighthouse test.

Sitemap checker

Check your XML sitemap is found, valid and listed in robots.txt.

Security headers checker

HTTPS, HSTS and the headers browsers use to protect visitors.

Local SEO checker

LocalBusiness markup, contact details and map signals for UK businesses.

Meta tag generator

Title, description, canonical, robots and social tags, ready to paste.

Open Graph generator

Control how your link looks on Facebook, LinkedIn, WhatsApp and X.

XML sitemap generator

Find your pages and download a valid sitemap.xml.

robots.txt generator

Block AI training bots while staying visible in AI search.

Local business schema generator

LocalBusiness JSON-LD for Google and AI assistants.

Long-tail keyword generator

Turn one topic into dozens of winnable search phrases.

Blog title generator

Headline ideas measured to fit Google's results.

Word counter

Words, characters, reading time, readability and keyword density.

Keyword difficulty checker

How hard is page one? We grade the pages that rank now.

Plagiarism checker

Find copies of your text across the web – no word limit.

Anchor text checker

Grade every link on a page and generate better anchors.

Want the fixes done for you? XKey is made by IceWork, a web studio in Blackpool. IceWork builds fast, search-ready websites – a 3-page site including domain and a year's hosting is £350 all in.