Compare your SEO with competitors
Google ranks pages against each other. See how your page scores against two rivals, check by check, and where they're ahead.
- No cost
- No sign-up
- No email
- No subscription
- No limits for normal use
What does the comparison show?
- Overall SEO score and AI search readiness for each site
- Scores for every area: indexing, snippets, content, structured data, links, speed, security, mobile
- Words on the page, HTML size and failed checks
- Where competitors beat you – checks they pass and you don't
- Where you're ahead – your advantages to keep
Which competitors should I compare against?
Compare like with like: your home page against theirs, or your service page against their equivalent service page. Pick competitors who rank above you for the search you want, not simply the biggest names. Then fix the checks they pass and you fail, starting with the most important.
Frequently asked questions
Is the comparison free?
Yes. Compare up to three sites at a time with no sign-up.
Will competitors know I checked their site?
They aren't notified. Our checker fetches their public page like any automated visit, so at most it shows up as a visit in their server logs.
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Run a free SEO check now
About 50 checks covering Google, AI search, speed, security and local SEO. No sign-up.
Want the fixes done for you? XKey is made by IceWork, a web studio in Blackpool. IceWork builds fast, search-ready websites – a 3-page site including domain and a year's hosting is £350 all in.