SEO guides
Short, practical guides for business owners who want to understand their SEO report.
Who are these guides for?
Business owners, marketers and anyone who has run an SEO check and wants to know what the results mean. Each guide explains one topic in plain English, says what matters and what doesn't, and links to the free tool that checks it. We update them when Google or the AI providers change their guidance.
Where should I start?
If you're new to SEO, read what an SEO check is, then follow the 10-minute routine.
What is an SEO check?
What an SEO check looks at, how to read the score, and what no SEO checker can measure – explained in plain English.
How to check a website's SEO
A simple 10-minute routine to check any website's SEO: one-page check, site audit, Search Console and a competitor comparison.
AI search optimisation
How to get your business found and cited by ChatGPT, Claude, Perplexity and Google AI Overviews: crawl access, entities, answers and trust.
Core Web Vitals explained
Core Web Vitals in plain English: what LCP, INP and CLS measure, Google's thresholds, and the most common fixes for each.
Run a free SEO check now
About 50 checks covering Google, AI search, speed, security and local SEO. No sign-up.
Want the fixes done for you? XKey is made by IceWork, a web studio in Blackpool. IceWork builds fast, search-ready websites – a 3-page site including domain and a year's hosting is £350 all in.