How to check a website's SEO in 10 minutes
You don't need to be technical. Follow these steps in order and you'll know where a site stands and what to fix first.
Last updated · By the XKey team
1. Check the most important page (2 minutes)
Run the free SEO check on the home page or your most important service page. Fix anything marked critical first.
2. Crawl the whole site (3 minutes)
Run a website audit to find broken links, duplicate titles and orphan pages across the site.
3. Look at Google's own data (3 minutes)
In Google Search Console, check the Pages report for pages that aren't indexed, and the Performance report for the searches you already appear for. If you haven't set it up, do it today – it's free.
4. Compare with a competitor (2 minutes)
Use the competitor comparison against a business that ranks above you, and note where they're ahead.
5. Keep watching
Turn on free weekly monitoring so you hear about problems before they cost you visitors.
Frequently asked questions
How often should I check my website's SEO?
After any big change – a redesign, new plugin or new pages – and otherwise once a month. Weekly monitoring catches problems in between.
Do I need paid SEO tools?
Not to start. Free checks plus Google Search Console cover most of what a small business needs; paid tools add keyword and backlink data.
Can I check a website I don't own?
Yes – XKey checks any public page. Search Console data needs you to verify ownership, though.
Run a free SEO check now
About 50 checks covering Google, AI search, speed, security and local SEO. No sign-up.
Want the fixes done for you? XKey is made by IceWork, a web studio in Blackpool. IceWork builds fast, search-ready websites – a 3-page site including domain and a year's hosting is £350 all in.