Local SEO checker for UK businesses

If customers find you by searching for a service in a town, local signals on your website matter. Check yours below.

Free, no sign-up. Checks one page in about 20 seconds. We fetch it like a search engine and don't keep your content.

What matters most for local SEO?

  • Google Business Profile – the single biggest factor for appearing in the map results.
  • Consistent name, address and phone on your site, your profile and directories.
  • LocalBusiness structured data with address or area served, phone, opening hours and geo-coordinates.
  • Town and service pages that match how people search, e.g. "electrician in Lytham St Annes".
  • Reviews from real customers on your Google profile.

Local SEO checks are only scored when your page looks like a local business, so national websites aren't marked down.

Frequently asked questions

Do I need a Google Business Profile?

If you serve customers locally, yes. It's free, and it's what appears in Google Maps and the local results.

Should I make a page for every town I cover?

Only where you genuinely serve that area and have something specific to say. Near-identical town pages can count as doorway pages, which Google's spam policies prohibit.

More free SEO tools

Free SEO check

Full single-page audit: Google readiness, AI search, speed, security and local SEO.

AI SEO checker

Can ChatGPT, Claude, Perplexity and Google AI Overviews read and cite your site?

Website audit

Crawl up to 250 pages for broken links, duplicate titles and orphan pages.

Competitor comparison

Your site against up to two competitors, side by side.

SEO monitoring

A free weekly re-check with a score history graph.

Title tag checker

See your title and description in pixels, exactly as Google cuts them.

robots.txt tester

Paste your rules and test any URL against Googlebot or AI crawlers.

llms.txt generator

Create an llms.txt file that gives AI assistants a map of your site.

Mobile-friendly test

Check your page works on phones – Google's own test closed in 2023.

Broken link checker

Find links on your site that lead to errors or redirects.

Schema checker

Validate your structured data and see Google's required properties.

Page speed checker

Core Web Vitals from real Chrome users plus a Lighthouse test.

Sitemap checker

Check your XML sitemap is found, valid and listed in robots.txt.

Security headers checker

HTTPS, HSTS and the headers browsers use to protect visitors.

Meta tag generator

Title, description, canonical, robots and social tags, ready to paste.

Open Graph generator

Control how your link looks on Facebook, LinkedIn, WhatsApp and X.

XML sitemap generator

Find your pages and download a valid sitemap.xml.

robots.txt generator

Block AI training bots while staying visible in AI search.

Local business schema generator

LocalBusiness JSON-LD for Google and AI assistants.

Long-tail keyword generator

Turn one topic into dozens of winnable search phrases.

Blog title generator

Headline ideas measured to fit Google's results.

Word counter

Words, characters, reading time, readability and keyword density.

Keyword difficulty checker

How hard is page one? We grade the pages that rank now.

Plagiarism checker

Find copies of your text across the web – no word limit.

Anchor text checker

Grade every link on a page and generate better anchors.

Want the fixes done for you? XKey is made by IceWork, a web studio in Blackpool. IceWork builds fast, search-ready websites – a 3-page site including domain and a year's hosting is £350 all in.