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Local business schema generator

Create LocalBusiness structured data that tells Google and AI assistants exactly who you are, where you work and when you're open.

What is LocalBusiness schema?

It's a block of JSON-LD code, using the schema.org vocabulary, that states your business details in a form machines can read without guessing: name, address, phone, opening hours, areas served and links to your official profiles. Google uses it to understand your business, and AI assistants use it to describe you accurately.

Which business type should I choose?

The most specific one that fits – Plumber, Electrician, Dentist, Restaurant and so on – because each is still a LocalBusiness. If none fits, use LocalBusiness or ProfessionalService.

What if I don't have a public address?

Service-area businesses that visit customers can leave out the street address and use areas served instead, listing the towns you cover. Whatever you include must match your Google Business Profile and what's visible on your website.

How do I add the code to my site?

Paste it into the <head> or anywhere in the <body> of your home page (or contact page). On WordPress, an SEO plugin or a header-code plugin does the job. Then run the schema checker to validate it.

Frequently asked questions

What are sameAs links?

Links to your official profiles elsewhere – Google Business Profile, Facebook, LinkedIn, Companies House. They help Google and AI connect your website to the same business across the web.

Will schema get me stars in Google?

Not on its own. Review stars aren't shown for reviews a business publishes about itself on its own site.

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Want the fixes done for you? XKey is made by IceWork, a web studio in Blackpool. IceWork builds fast, search-ready websites – a 3-page site including domain and a year's hosting is £350 all in.