SEO for architects and interior designers

Clients for design work research for weeks before they get in touch. They look at past projects, try to understand costs and planning rules, and want to know you've done something like theirs before. Show them, in words as well as pictures.

Last updated · By the XKey team

What do design clients search for?

"Architect Lytham", "house extension architect Preston", "loft conversion plans", "do I need planning permission for a side extension", "interior designer Blackpool", "kitchen extension cost". Many start with planning and cost questions long before they're ready to hire.

How do I turn a portfolio into pages that rank?

Write each project up as a case study: the brief, the constraints (budget, planning, listed building, tight plot), your solution, materials, how long it took and the result – with good photos and plans. Name the town and project type ("rear extension, Victorian terrace, Lytham"). These pages rank for the specific searches clients make and show real experience. See E-E-A-T.

What other pages should a design practice have?

  • A page per service: extensions, loft conversions, new builds, renovations, planning applications, interior design, kitchen and bathroom design.
  • How you work and fees: stages, what's included, typical fee structures (percentage, fixed or hourly) and timescales.
  • Planning guidance: plain-English guides to permitted development, planning applications and building regulations in your area.
  • The team: qualifications such as RIBA chartered membership, ARB registration or BIID membership, and experience.

How do I keep project pages fast?

Large photos and drawings slow pages down. Resize and compress images, show the best ones, and offer full drawings as downloads. Check speed with the free SEO check, and see image SEO.

Which links help design practices?

Builders and contractors you work with, suppliers featuring projects, design and architecture publications, awards, local press covering notable projects, and professional body directories. Check what competitors have with the backlink checker.

Frequently asked questions

Can I use the title 'architect'?

In the UK, 'architect' is a protected title for people registered with the ARB. If you're not registered, describe yourself accurately, for example as an architectural designer.

Should I publish fees?

Explaining how fees work and typical ranges helps clients shortlist you, even if every project is quoted.

Do planning guides really bring clients?

Yes. People researching planning rules are often a few months from hiring someone, and a clear local guide puts you first in mind.

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