SEO news for UK businesses
The search changes that matter to small UK businesses, explained in plain English. Each post covers a real event, cites its sources and says what to do next. We only post when something genuinely changes.
Google's September 2026 spam update has finished rolling out
Google's September 2026 spam update finished rolling out on 8 October after two weeks. What it targeted, how to tell if it hit your site, and what to do.
Google updates its advice on AI-written content
On 1 October 2026 Google updated its guidance on AI-generated content for Search. What changed, what Google says about scaled content, and what to do.
CMA proposes yearly search choice screens, open to AI assistants
The CMA has proposed yearly search engine choice screens on Android and Chrome in the UK, open to AI assistants. What it means for being found online.
Search Console's AI report and AI opt-out are now available to every site
Google's Search Console now shows how your pages appear in AI Overviews and AI Mode, with a toggle to opt out. Tested in the UK first, now worldwide.
Google adds a fake reviews rule for review stars
Google's review snippet rules now ban fake and undisclosed incentivised reviews in your markup. What it means for UK businesses and your star ratings.
Follow along with the RSS feed. For every confirmed Google ranking update with its dates, see the Google algorithm updates tracker.
What does XKey's SEO news cover?
Confirmed Google updates, changes to Google Search and Search Console, new Google guidance and policies, and UK rules that affect how businesses are found online, such as decisions by the Competition and Markets Authority. Each post says what happened, what it means for a small business and what to do next, with links to Google's or the regulator's own announcement.
How often do you post?
When something real happens. We check Google's announcements and the UK regulators every day, and post only when there's a change worth knowing about. Quiet days get no post.
How is this different from the Google updates tracker?
The Google algorithm updates tracker lists every confirmed ranking update with its dates, live from Google. SEO news covers a wider range of changes and explains each one.
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