SEO for cleaning companies

Last updated 12 October 2026 · By the XKey team

What do cleaning customers search for?

"House cleaner near me", "end of tenancy cleaning Blackpool", "office cleaning Preston", "window cleaner Lytham", "carpet cleaning prices", "oven cleaning near me". Domestic customers want a regular cleaner; landlords and tenants want one-off deep cleans; businesses want reliable contracts.

How do I appear in local searches?

• Set up a Google Business Profile with a service area covering the towns you work in, the exact category (house cleaning service, window cleaning service, carpet cleaner, commercial cleaning service) and each service listed.
• Post before-and-after photos of real jobs.
• Ask every customer for a review – regular customers are often happy to after a few visits.

What pages should a cleaning website have?

• A page for each service – regular domestic cleaning, end of tenancy, deep cleans, office and commercial, windows, carpets, ovens – with what's included, how long it takes and prices or price guides.
• A checklist page for end of tenancy cleans showing exactly what you clean. Tenants search for this, and letting agents link to good ones.
• Trust details: public liability insurance, DBS checks for staff, products you use, and any guarantee (such as re-cleaning free if a deposit is held back).
• The areas you cover, listed on one page and in your profile – not dozens of near-identical town pages.

How do I win commercial cleaning contracts from search?

Business buyers compare on reliability and paperwork. Give commercial cleaning its own pages for each kind of premises you serve – offices, schools, surgeries, shops – listing hours, how you manage staff and quality, and insurance and health and safety details. Case studies with named clients (with permission) carry a lot of weight.

Which links help cleaning companies?

Letting agents and landlords' associations (for end of tenancy work), local business networks and chambers of commerce, product suppliers, and community groups you support. The backlink checker shows where competitors get theirs.

Frequently asked questions

Should I publish cleaning prices?

Yes, at least hourly rates or price guides by property size. It filters out poor-fit enquiries and matches popular price searches.

Should I make a page for every town I clean in?

Only if each page has real local content, like jobs done there and local reviews. Otherwise list your areas on one page and in your Business Profile.

Do I need separate pages for domestic and commercial cleaning?

Yes. They're different customers searching different phrases, and each needs its own details and proof.