SEO report for asana.com

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to asana.com…

Indexing & crawling 100%

Can search engines reach, read and index this page?

• ✓

  Status codecritical

  The page returned HTTP 200.

• ✓

  Indexablecritical

  No noindex instruction – the page can appear in search.

• ✓

  robots.txthigh

  robots.txt found.

  Googlebot is allowed to crawl this page.

• ✓

  XML sitemaphigh

  Sitemap index found at https://asana.com/sitemap-index.xml listing 16 sitemaps.

  Declared in robots.txt.

  No lastmod dates – add accurate ones so search engines know what changed.

• ✓

  Canonical URLhigh

  Canonical: https://asana.com

  Points to this page (self-referencing).

• ✓

  Redirectshigh

  Loads directly with no redirects.

• ✓

  www / non-wwwmedium

  www.asana.com redirects to asana.com.

Search snippet & sharing 100%

How the page looks in Google results and when shared.

• ✓

  Title tagcritical

  “Work & Project Management for Human-Agent Teams • Asana”

  About 559px of Google's ~580px desktop width.

• ✓

  Meta descriptionhigh

  106 characters, ~682px of ~990px.

  Good length.

  Google sometimes rewrites descriptions to match the search; a good one is still used most often.

• ✓

  Open Graph & social cardsmedium

  Open Graph title and image set.

  Twitter/X card: summary_large_image.

• ✓

  Faviconlow

  Favicon linked (Google shows it next to results).

• ✓

  Languagelow

  lang="en"

Content quality 63%

Is there enough clear, useful text that matches what the page targets?

• ✓

  Word countmedium

  1,158 words of main content (menus and footer excluded).

  Google has no minimum word count – this is a rough guide to whether the page answers the question in full.

• ✓

  Readabilitymedium

  Flesch reading ease 54 (fairly easy), about 13 words per sentence.

• ✓

  Topic focushigh

  6 of 6 title keywords appear in the main content.

• !

  H1 headingcritical

  2 H1 headings – one clear H1 is best practice.

  Fix: Use one H1 that states the page topic with its main keyword.

• ✗

  Heading structuremedium

  47 headings for 1158 words – a lot for the amount of text.

  6 skipped level(s), e.g. H2 → H4.

  Fix: Use H2s for main sections and H3s inside them, without skipping levels.

  Read the guide: the on-page SEO checklist

• ✗

  Text-to-code ratiolow

  1% of the HTML is visible text.

  Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 81%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

• ✓

  AI crawler accesshigh

  Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.

• ✓

  Snippet controlshigh

  No snippet restrictions – search and AI answers can quote this page.

• ✓

  llms.txtlow

  /llms.txt found.

• !

  Question-led contentmedium

  1 heading(s) phrased as questions, e.g. “Why projects slip when work is scattered”.

  Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

  Read the guide: how to write SEO content

• ✓

  Entity clarityhigh

  Identified as: Organization, Person.

  5 official profile link(s) (sameAs).

• ✗

  Freshness signalsmedium

  No published/updated date found.

  Fix: Show a 'last updated' date and add dateModified to your structured data.

• ✓

  Trust pages (E-E-A-T)medium

  Links found to all three: about, contact and privacy.

Structured data 100%

Machine-readable facts for rich results and AI.

• ✓

  JSON-LD present & validhigh

  1 JSON-LD block(s): Organization, Person, ContactPoint, WebSite, BreadcrumbList, ListItem.

  All blocks parse correctly.

• ✓

  Required propertiesmedium

  Key types include Google's required properties.

• i

  Breadcrumbslow

  Home page – breadcrumbs not needed.

Links 80%

Internal linking, anchor text and broken links.

• ✓

  Internal linkinghigh

  156 internal and 36 external links.

• !

  Anchor text qualitymedium

  Same text used for different pages: “asana home”, “education”, “resource center”, “learn more”.

  25 vague link(s) like “click here” or “read more”.

  Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.

  Check every link's wording with the free anchor text checker

  Read the guide: internal linking

• ✓

  Broken links (sample)high

  Checked 12 internal link(s).

  No broken links found.

  1 link(s) point to a redirect – link to the final address instead.

• !

  Internal links to http://medium

  1 internal link(s) use http:// – each one goes through a redirect.

  Fix: Update internal links to use https:// (or relative links).

Performance 37%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

• ✓

  Server response (TTFB)high

  100 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).

• ✗

  HTML sizemedium

  899 kB of HTML – heavy for phones.

  Fix: Remove inline bloat, base64 images and unused markup.

• ✓

  Compressionmedium

  Compressed with gzip.

• ✗

  Render-blocking resourceshigh

  2 blocking script(s) and 7 stylesheet(s) in <head>.

  Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

  Read the guide: Core Web Vitals

• ✗

  Scripts & third partiesmedium

  89 script tag(s); files loaded from 4 other domain(s): google.com, brand.asana.biz, cdn.cookielaw.org, assets.asana.biz.

  Fix: Remove unused tracking and widget scripts; every third party adds connection time.

  Read the guide: Core Web Vitals

• ✗

  Imagesmedium

  180 image(s).

  180 without width/height – can cause layout shift (CLS).

  177 image(s) after the first three aren't lazy-loaded.

  0 use WebP/AVIF or responsive srcset.

  Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.

  Read the guide: image SEO

• !

  Cachinglow

  Cache-Control: private, max-age=0, must-revalidate

  Fix: Set Cache-Control so browsers and CDNs can reuse the page.

• i

  HTTP/3low

  Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 88%

Visitor safety signals that browsers and Google check.

• ✓

  HTTPScritical

  Secure HTTPS with no mixed content.

• ✓

  HTTP → HTTPS redirecthigh

  http:// redirects to https://.

• ✓

  HSTSmedium

  HSTS: max-age=31536000; includeSubDomains; preload

• !

  Security headerslow

  Present: CSP, nosniff, clickjacking protection.

  Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).

  Read the guide: the technical SEO checklist

• ✗

  Server fingerprintlow

  X-Powered-By reveals “Next.js”.

  Fix: Remove X-Powered-By so attackers can't see your software versions.

Mobile & accessibility 67%

Usable on phones and by everyone – Google indexes the mobile version.

• ✓

  Mobile viewportcritical

  viewport: width=device-width, initial-scale=1.0

• ✓

  Image alt textmedium

  All 180 images have alt text.

• ✗

  Form labelsmedium

  2 of 2 form field(s) have no label.

  Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).

• ✓

  Link nameslow

  Every link has a readable name.

• ✗

  Tap-to-contactmedium

  No tel: or mailto: links.

  Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.

  Read the guide: mobile-friendly websites

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

• i

  LocalBusiness markuphigh

  No LocalBusiness structured data.

• i

  Contact details on pagemedium

  No phone number found.

  No postcode found (fine for service-area businesses).

• i

  Map & directionslow

  No map or directions link.