SEO report for www.birminghammail.co.uk

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to birminghammail.co.uk…

Indexing & crawling 100%

Can search engines reach, read and index this page?

• ✓

  Status codecritical

  The page returned HTTP 200.

• ✓

  Indexablecritical

  No noindex instruction – the page can appear in search.

• ✓

  robots.txthigh

  robots.txt found.

  Googlebot is allowed to crawl this page.

• ✓

  XML sitemaphigh

  Sitemap found at https://www.birminghammail.co.uk/map_news.xml with 217 URLs.

  Declared in robots.txt.

  This page is NOT listed in it.

  Most recent lastmod: 2026-11-01T20:00:00Z.

• ✓

  Canonical URLhigh

  Canonical: https://www.birminghammail.co.uk

  Points to this page (self-referencing).

• ✓

  Redirectshigh

  1 redirect before the page loaded.

  https://birminghammail.co.uk/ → https://www.birminghammail.co.uk/

  A single redirect to your preferred address is normal; just make sure your own links use the final address.

• ✓

  www / non-wwwmedium

  birminghammail.co.uk redirects to www.birminghammail.co.uk.

Search snippet & sharing 67%

How the page looks in Google results and when shared.

• !

  Title tagcritical

  “Birmingham Live - Birmingham news, features, information and sport”

  About 608px of Google's ~580px desktop width – it will probably be cut off.

  Repeated words: birmingham.

  Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.

  Preview and measure your title with the free title tag checker

  Read the guide: how to write title tags

• !

  Meta descriptionhigh

  187 characters, ~1205px of ~990px.

  Long – Google will probably truncate it.

  Google sometimes rewrites descriptions to match the search; a good one is still used most often.

  Fix: Write a 140–155 character description that answers the searcher's question and invites the click.

  Write one free with the AI title & description writer

  Read the guide: how to write meta descriptions

• ✓

  Open Graph & social cardsmedium

  Open Graph title and image set.

  Twitter/X card: summary_large_image.

• ✓

  Faviconlow

  Favicon linked (Google shows it next to results).

• ✓

  Languagelow

  lang="en"

Content quality 77%

Is there enough clear, useful text that matches what the page targets?

• ✓

  Word countmedium

  1,379 words of main content (inside <main>).

  Google has no minimum word count – this is a rough guide to whether the page answers the question in full.

• i

  Readabilitymedium

  Not enough paragraph text to score readability.

• ✓

  Topic focushigh

  6 of 6 title keywords appear in the main content.

• ✓

  H1 headingcritical

  “Birmingham Live - Birmingham news, features, information and sport”

• ✗

  Heading structuremedium

  101 headings for 1379 words – a lot for the amount of text.

  1 skipped level(s), e.g. H2 → H4.

  Fix: Use H2s for main sections and H3s inside them, without skipping levels.

  Read the guide: the on-page SEO checklist

• ✗

  Text-to-code ratiolow

  1% of the HTML is visible text.

  Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 66%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

• !

  AI crawler accesshigh

  robots.txt blocks search crawlers: OAI-SearchBot (ChatGPT search), PerplexityBot (Perplexity).

  Training-only crawlers blocked: GPTBot, ClaudeBot, Applebot-Extended, CCBot, meta-externalagent. That's a licensing choice – these companies document them as separate from their search crawlers.

  Fix: Allow Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot and PerplexityBot so search and AI tools can cite you (you can still block training-only bots such as GPTBot or Google-Extended).

  Make a new robots.txt with the free generator

  Read the guide: blocking AI training bots

• ✓

  Snippet controlshigh

  No snippet restrictions – search and AI answers can quote this page.

• ✗

  llms.txtlow

  No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.

  Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.

  Make one with the free llms.txt generator

  Read the guide: do you need llms.txt?

• !

  Question-led contentmedium

  1 heading(s) phrased as questions, e.g. “WHAT'S ON”.

  Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

  Read the guide: how to write SEO content

• ✓

  Entity clarityhigh

  Identified as: NewsMediaOrganization.

  3 official profile link(s) (sameAs).

• ✗

  Freshness signalsmedium

  No published/updated date found.

  Fix: Show a 'last updated' date and add dateModified to your structured data.

• ✓

  Trust pages (E-E-A-T)medium

  Links found to all three: about, contact and privacy.

Structured data 100%

Machine-readable facts for rich results and AI.

• ✓

  JSON-LD present & validhigh

  1 JSON-LD block(s): CollectionPage, WebSite, ItemList, ListItem, NewsArticle, NewsMediaOrganization, ImageObject.

  All blocks parse correctly.

• ✓

  Required propertiesmedium

  Key types include Google's required properties.

• i

  Breadcrumbslow

  Home page – breadcrumbs not needed.

Links 69%

Internal linking, anchor text and broken links.

• !

  Internal linkinghigh

  309 internal and 36 external links.

  Fix: Link to your most important pages from this page with descriptive text.

  Read the guide: internal linking

• !

  Anchor text qualitymedium

  Same text used for different pages: “black country”, “health”, “shopping”.

  Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.

  Check every link's wording with the free anchor text checker

  Read the guide: internal linking

• ✓

  Broken links (sample)high

  Checked 12 internal link(s).

  No broken links found.

Performance 40%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

• ✓

  Server response (TTFB)high

  57 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).

• ✗

  HTML sizemedium

  977 kB of HTML – heavy for phones (we only analysed the first 1 MB).

  Fix: Remove inline bloat, base64 images and unused markup.

• ✓

  Compressionmedium

  Compressed with gzip.

• ✗

  Render-blocking resourceshigh

  1 blocking script(s) and 20 stylesheet(s) in <head>.

  Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

  Read the guide: Core Web Vitals

• ✗

  Scripts & third partiesmedium

  177 script tag(s); files loaded from 5 other domain(s): premium.express.co.uk, feliz-web.data.tm-awx.com, scripts.webcontentassessor.com, loader.mantis-intelligence.com, metrics.rapidedge.io.

  Fix: Remove unused tracking and widget scripts; every third party adds connection time.

  Read the guide: Core Web Vitals

• ✗

  Imagesmedium

  107 image(s).

  103 without width/height – can cause layout shift (CLS).

  2 image(s) after the first three aren't lazy-loaded.

  89 use WebP/AVIF or responsive srcset.

  Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.

  Read the guide: image SEO

• ✓

  Cachinglow

  Cache-Control: public, max-age=60, s-maxage=60, must-revalidate

• i

  HTTP/3low

  Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 75%

Visitor safety signals that browsers and Google check.

• ✓

  HTTPScritical

  Secure HTTPS with no mixed content.

• ✓

  HTTP → HTTPS redirecthigh

  http:// redirects to https://.

• ✗

  HSTSmedium

  No Strict-Transport-Security header.

  Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.

  Read the guide: the technical SEO checklist

• ✗

  Security headerslow

  Present: CSP, clickjacking protection.

  Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).

  Read the guide: the technical SEO checklist

• ✓

  Server fingerprintlow

  No X-Powered-By header (server: cloudflare).

Mobile & accessibility 83%

Usable on phones and by everyone – Google indexes the mobile version.

• ✓

  Mobile viewportcritical

  viewport: width=device-width, initial-scale=1

• ✓

  Image alt textmedium

  All 107 images have alt text.

• ✓

  Form labelsmedium

  All 2 form fields are labelled.

• ✓

  Link nameslow

  Every link has a readable name.

• ✗

  Tap-to-contactmedium

  No tel: or mailto: links.

  Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.

  Read the guide: mobile-friendly websites

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

• i

  LocalBusiness markuphigh

  No LocalBusiness structured data.

• i

  Contact details on pagemedium

  No phone number found.

  No postcode found (fine for service-area businesses).

• i

  Map & directionslow

  No map or directions link.