SEO report for www.ibm.com
https://www.ibm.com/us-en · checked Sun, 01 Nov 2026 14:05 GMT
Fix these first
- Render-blocking resourceshigh
1 blocking script(s) and 5 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- Title tagcritical
“IBM”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- hreflangmedium
22 hreflang link(s).
Fix: Use valid ISO language(-region) codes, absolute URLs, include this page itself, and make sure every alternate links back.
- Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- Trust pages (E-E-A-T)medium
No links found to about, contact or privacy pages.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
- Anchor text qualitymedium
No link text points to two different pages.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
- Scripts & third partiesmedium
59 script tag(s); files loaded from 3 other domain(s): rum.hlx.page, assets.adobedtm.com, 1.www.s81c.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to ibm.com…
Indexing & crawling 87%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✓
XML sitemaphigh
Sitemap index found at https://www.ibm.com/content/sitemap/href-sitemap-index.xml listing 15 sitemaps.
Declared in robots.txt.
No lastmod dates – add accurate ones so search engines know what changed.
- ✓
Canonical URLhigh
Canonical: https://www.ibm.com/us-en
Points to this page (self-referencing).
- !
Redirectshigh
2 redirects before the page loaded – a chain slows visitors and wastes crawl budget.
https://ibm.com/ → https://www.ibm.com/ → https://www.ibm.com/us-en
Fix: Link straight to the final address and make each redirect go to its destination in one hop.
- ✓
www / non-wwwmedium
ibm.com redirects to www.ibm.com.
- ✗
hreflangmedium
22 hreflang link(s).
Invalid codes: en-uk (use ISO codes such as en-gb – "uk" is not a valid region, use "gb").
Fix: Use valid ISO language(-region) codes, absolute URLs, include this page itself, and make sure every alternate links back.
Search snippet & sharing 67%
How the page looks in Google results and when shared.
- !
Title tagcritical
“IBM”
About 36px of Google's ~580px desktop width – short; use the space.
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- !
Meta descriptionhigh
157 characters, ~991px of ~990px.
Long – Google will probably truncate it.
Google sometimes rewrites descriptions to match the search; a good one is still used most often.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
- ✓
Faviconlow
Favicon linked (Google shows it next to results).
- ✓
Languagelow
lang="en"
Content quality 75%
Is there enough clear, useful text that matches what the page targets?
- ✓
Word countmedium
823 words of main content (menus and footer excluded).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
- !
Readabilitymedium
Flesch reading ease 30 (fairly difficult), about 16 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
- i
Topic focushigh
No title keywords to compare.
- ✓
H1 headingcritical
“Missed IBM TechXchange 2026?”
- !
Heading structuremedium
7 headings for 823 words.
2 skipped level(s), e.g. H2 → H4.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- ✗
Text-to-code ratiolow
3% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.
AI search readiness 69%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
- ✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- ✓
Entity clarityhigh
Identified as: Corporation.
6 official profile link(s) (sameAs).
- ✓
Freshness signalsmedium
The page shows when it was published or last updated.
- ✗
Trust pages (E-E-A-T)medium
No links found to about, contact or privacy pages.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
Structured data 83%
Machine-readable facts for rich results and AI.
- ✓
JSON-LD present & validhigh
1 JSON-LD block(s): Corporation, WebPage.
All blocks parse correctly.
- ✓
Required propertiesmedium
Key types include Google's required properties.
Links 70%
Internal linking, anchor text and broken links.
- ✓
Internal linkinghigh
26 internal and 19 external links.
- ✗
Anchor text qualitymedium
No link text points to two different pages.
1 link(s) with no text at all.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
- ✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
1 link(s) point to a redirect – link to the final address instead.
- !
Internal links to http://medium
2 internal link(s) use http:// – each one goes through a redirect.
Fix: Update internal links to use https:// (or relative links).
Performance 53%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
133 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- !
HTML sizemedium
223 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
- ✓
Compressionmedium
Compressed with gzip.
- ✗
Render-blocking resourceshigh
1 blocking script(s) and 5 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- ✗
Scripts & third partiesmedium
59 script tag(s); files loaded from 3 other domain(s): rum.hlx.page, assets.adobedtm.com, 1.www.s81c.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- !
Imagesmedium
18 image(s).
1 without width/height – can cause layout shift (CLS).
The first image is lazy-loaded – if it's the main (LCP) image, that delays it. Don't lazy-load images visible on arrival.
18 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
- ✓
Cachinglow
Cache-Control: max-age=24
- i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.
Security 96%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✓
HSTSmedium
HSTS: max-age=31536000
- !
Security headerslow
Present: CSP, nosniff, clickjacking protection.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
- ✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).
Mobile & accessibility 70%
Usable on phones and by everyone – Google indexes the mobile version.
- ✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
- ✓
Image alt textmedium
All 18 images have alt text.
- ✗
Link nameslow
1 link(s) have no readable name for screen readers.
Fix: Add text or aria-label to icon-only links.
- ✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Local SEO not scored
This site doesn't look like a local business, so these checks are shown for information and not scored.
- i
LocalBusiness markuphigh
No LocalBusiness structured data.
- i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
- i
Map & directionslow
No map or directions link.