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SEO report: moz.com scores 81/100

Fix these first

Render-blocking resourceshigh
1 blocking script(s) and 5 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
See the details
H1 headingcritical
“Show up in search. Show up in AI. Own the results.”
Fix: Use one H1 that states the page topic with its main keyword.
See the details
Heading structuremedium
57 headings for 1974 words – a lot for the amount of text.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
See the details
Imagesmedium
49 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
See the details
Form labelsmedium
2 of 2 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
See the details
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Read the guide: mobile-friendly websites
See the details
Meta descriptionhigh
187 characters, ~1169px of ~990px.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
Write one free with the AI title & description writer
Read the guide: how to write meta descriptions
See the details
Broken links (sample)high
Checked 12 internal link(s).
Fix: Fix or remove links that return errors, and update links that redirect.
See the details

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This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

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Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

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See how this page scores against up to two competitors, side by side, and where they beat you.

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to moz.com…

Indexing & crawling 100%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap index found at https://moz.com/sitemaps-1-sitemap.xml listing 55 sitemaps.
Declared in robots.txt.
Most recent lastmod: 2026-10-30T13:38:33-07:00.
✓
Canonical URLhigh
Canonical: https://moz.com/
Points to this page (self-referencing).
✓
Redirectshigh
Loads directly with no redirects.
✓
www / non-wwwmedium
www.moz.com redirects to moz.com.

Content quality 70%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
1,974 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
✓
Readabilitymedium
Flesch reading ease 53 (fairly easy), about 13 words per sentence.
✓
Topic focushigh
3 of 4 title keywords appear in the main content (missing: smarter).
!
H1 headingcritical
“Show up in search. Show up in AI. Own the results.”
The H1 shares no keywords with the title.
Fix: Use one H1 that states the page topic with its main keyword.
✗
Heading structuremedium
57 headings for 1974 words – a lot for the amount of text.
6 skipped level(s), e.g. H2 → H4.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✓
Text-to-code ratiolow
10% of the HTML is visible text.

AI search readiness 94%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
✓
Question-led contentmedium
5 heading(s) phrased as questions, e.g. “Why marketers trust Moz Data & tools”.
✓
Entity clarityhigh
Identified as: Organization.
5 official profile link(s) (sameAs).
✓
Freshness signalsmedium
The page shows when it was published or last updated.
✓
Trust pages (E-E-A-T)medium
Links found to all three: about, contact and privacy.

Structured data 100%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
1 JSON-LD block(s): WebPage, ImageObject, Organization, PostalAddress, BreadcrumbList, ListItem.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 69%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
165 internal and 14 external links.
!
Anchor text qualitymedium
Same text used for different pages: “competitive research”, “learn more”, “start my free trial”, “sign up now”.
10 vague link(s) like “click here” or “read more”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
!
Broken links (sample)high
Checked 12 internal link(s).
Broken: /domain-analysis (403).
Fix: Fix or remove links that return errors, and update links that redirect.

Performance 50%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
34 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
!
HTML sizemedium
161 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
i
Compressionmedium
Couldn't be measured from our server (our fetch decodes compressed pages before we see them). Check in your browser's developer tools that HTML is sent with br or gzip.
✗
Render-blocking resourceshigh
1 blocking script(s) and 5 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
!
Scripts & third partiesmedium
17 script tag(s); files loaded from 3 other domain(s): cdn.ziffstatic.com, cloud.wordlift.io, static.cloudflareinsights.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
✗
Imagesmedium
49 image(s).
13 without width/height – can cause layout shift (CLS).
10 image(s) after the first three aren't lazy-loaded.
7 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
✓
Cachinglow
Cache-Control: public, max-age=3600
✓
HTTP/3low
Server advertises HTTP/3 (faster on mobile networks).

Security 88%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
!
HSTSmedium
HSTS: max-age=2592000
max-age is under 6 months – browsers will forget it quickly.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
Read the guide: the technical SEO checklist
!
Security headerslow
Present: nosniff, Referrer-Policy, clickjacking protection.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
Read the guide: the technical SEO checklist
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 67%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
✓
Image alt textmedium
All 49 images have alt text.
✗
Form labelsmedium
2 of 2 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
✓
Link nameslow
Every link has a readable name.
✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Read the guide: mobile-friendly websites

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

i
LocalBusiness markuphigh
No LocalBusiness structured data.
i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
i
Map & directionslow
No map or directions link.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for moz.com

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 100%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

Search snippet & sharing 79%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 70%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 94%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 100%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 69%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Performance 50%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 88%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 67%

Mobile viewportcritical

Image alt textmedium

Form labelsmedium

Link nameslow

Tap-to-contactmedium

Local SEO not scored

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow