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SEO report: www.nerdwallet.com scores 80/100

Fix these first

Your site is built with WordPress. The steps below say where each setting is, and our WordPress SEO guide walks through the rest.

Broken links (sample)high
Checked 12 internal link(s).
Fix: Fix or remove links that return errors, and update links that redirect.
See the details
H1 headingcritical
“Smart financial decisions start with NerdWallet”
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
See the details
Trust pages (E-E-A-T)medium
Links found to about; missing contact and privacy.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
See the details
HTML sizemedium
979 kB of HTML – heavy for phones (we only analysed the first 1 MB).
Fix: Remove inline bloat, base64 images and unused markup.
See the details
Imagesmedium
97 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
Read the guide: image SEO
See the details
Image alt textmedium
42 of 97 images have no alt attribute.
Fix: Describe each meaningful image in its alt attribute (use alt="" for decorative ones).
On WordPress: Media → Library: click each image and fill in Alternative Text. For images already on a page, select the image block and fill in Alternative text in the sidebar.
Read the guide: image SEO
See the details
Form labelsmedium
3 of 21 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
See the details
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Read the guide: mobile-friendly websites
See the details

Check the whole website

This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

Run a full-site audit

Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

Compare with competitors

See how this page scores against up to two competitors, side by side, and where they beat you.

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to nerdwallet.com…

Indexing & crawling 100%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap index found at https://www.nerdwallet.com/sitemaps/us/wp-sitemap.xml listing 97 sitemaps.
Declared in robots.txt.
No lastmod dates – add accurate ones so search engines know what changed.
✓
Canonical URLhigh
Canonical: https://www.nerdwallet.com
Points to this page (self-referencing).
✓
Redirectshigh
1 redirect before the page loaded.
https://nerdwallet.com/ → https://www.nerdwallet.com/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
✓
www / non-wwwmedium
nerdwallet.com redirects to www.nerdwallet.com.
✓
hreflangmedium
3 hreflang link(s).
All language codes are valid.

Content quality 70%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
1,016 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
✓
Readabilitymedium
Flesch reading ease 72 (plain English), about 8 words per sentence.
✓
Topic focushigh
2 of 2 title keywords appear in the main content.
!
H1 headingcritical
“Smart financial decisions start with NerdWallet”
The H1 shares no keywords with the title.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
!
Heading structuremedium
32 headings for 1016 words – a lot for the amount of text.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✗
Text-to-code ratiolow
2% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 81%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
✓
Question-led contentmedium
11 heading(s) phrased as questions, e.g. “Why millions trust NerdWallet”.
✓
Entity clarityhigh
Identified as: Organization.
5 official profile link(s) (sameAs).
✓
Freshness signalsmedium
The page shows when it was published or last updated.
✗
Trust pages (E-E-A-T)medium
Links found to about; missing contact and privacy.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.

Structured data 100%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
2 JSON-LD block(s): Organization, WebSite, SearchAction.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 44%

Internal linking, anchor text and broken links.

!
Internal linkinghigh
319 internal and 1 external links.
Fix: Link to your most important pages from this page with descriptive text.
Read the guide: internal linking
✓
Anchor text qualitymedium
No link text points to two different pages.
✗
Broken links (sample)high
Checked 12 internal link(s).
Broken: /credit-cards (403), /credit-cards/best (403), /credit-cards/best/bonus-offers (403), /credit-cards/best/balance-transfer (403), /credit-cards/best/travel (403).
Fix: Fix or remove links that return errors, and update links that redirect.
!
Internal nofollowlow
2 internal link(s) are nofollow, so search engines may not follow them.
Fix: Remove rel="nofollow" from links to your own pages.

Performance 65%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
85 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
✗
HTML sizemedium
979 kB of HTML – heavy for phones (we only analysed the first 1 MB).
Fix: Remove inline bloat, base64 images and unused markup.
i
Compressionmedium
Couldn't be measured from our server (our fetch decodes compressed pages before we see them). Check in your browser's developer tools that HTML is sent with br or gzip.
✓
Render-blocking resourceshigh
0 blocking script(s) and 0 stylesheet(s) in <head>.
✓
Scripts & third partiesmedium
5 script tag(s); files loaded from 0 other domain(s).
✗
Imagesmedium
97 image(s).
26 without width/height – can cause layout shift (CLS).
8 image(s) after the first three aren't lazy-loaded.
34 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
Read the guide: image SEO
!
Cachinglow
Cache-Control: public, max-age=0, must-revalidate
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 96%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✓
HSTSmedium
HSTS: max-age=63072000
!
Security headerslow
Present: CSP, nosniff, clickjacking protection.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
Read the guide: the technical SEO checklist
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 50%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width,initial-scale=1
✗
Image alt textmedium
42 of 97 images have no alt attribute.
Fix: Describe each meaningful image in its alt attribute (use alt="" for decorative ones).
On WordPress: Media → Library: click each image and fill in Alternative Text. For images already on a page, select the image block and fill in Alternative text in the sidebar.
Read the guide: image SEO
✗
Form labelsmedium
3 of 21 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
✓
Link nameslow
Every link has a readable name.
✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Read the guide: mobile-friendly websites

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

i
LocalBusiness markuphigh
No LocalBusiness structured data.
i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
i
Map & directionslow
No map or directions link.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for www.nerdwallet.com

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 100%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

hreflangmedium

Search snippet & sharing 100%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 70%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 81%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 100%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 44%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Internal nofollowlow

Performance 65%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 96%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 50%

Mobile viewportcritical

Image alt textmedium

Form labelsmedium

Link nameslow

Tap-to-contactmedium

Local SEO not scored

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow