SEO report for www.semrush.com

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to semrush.com…

Indexing & crawling 100%

Can search engines reach, read and index this page?

• ✓

  Status codecritical

  The page returned HTTP 200.

• ✓

  Indexablecritical

  No noindex instruction – the page can appear in search.

• ✓

  robots.txthigh

  robots.txt found.

  Googlebot is allowed to crawl this page.

• ✓

  XML sitemaphigh

  Sitemap index found at https://www.semrush.com/sitemap.xml listing 23 sitemaps.

  Declared in robots.txt.

  No lastmod dates – add accurate ones so search engines know what changed.

• ✓

  Canonical URLhigh

  Canonical: https://www.semrush.com/

  Points to this page (self-referencing).

• ✓

  Redirectshigh

  1 redirect before the page loaded.

  https://semrush.com/ → https://www.semrush.com/

  A single redirect to your preferred address is normal; just make sure your own links use the final address.

• ✓

  www / non-wwwmedium

  semrush.com redirects to www.semrush.com.

• ✓

  hreflangmedium

  14 hreflang link(s).

  All language codes are valid.

  No x-default (recommended for a language picker or fallback page).

Search snippet & sharing 100%

How the page looks in Google results and when shared.

• ✓

  Title tagcritical

  “Semrush: Your Unfair Advantage for Growing Brand Visibility”

  About 539px of Google's ~580px desktop width.

• ✓

  Meta descriptionhigh

  114 characters, ~721px of ~990px.

  Good length.

  Google sometimes rewrites descriptions to match the search; a good one is still used most often.

• ✓

  Open Graph & social cardsmedium

  Open Graph title and image set.

  Twitter/X card: summary_large_image.

• ✓

  Faviconlow

  Favicon linked (Google shows it next to results).

• ✓

  Languagelow

  lang="en"

Content quality 70%

Is there enough clear, useful text that matches what the page targets?

• ✓

  Word countmedium

  894 words of main content (inside <main>).

  Google has no minimum word count – this is a rough guide to whether the page answers the question in full.

• ✓

  Readabilitymedium

  Flesch reading ease 55 (fairly easy), about 14 words per sentence.

• ✓

  Topic focushigh

  4 of 5 title keywords appear in the main content (missing: unfair).

• !

  H1 headingcritical

  “Be found and chosen everywhere search happens”

  The H1 shares no keywords with the title.

  Fix: Use one H1 that states the page topic with its main keyword.

• !

  Heading structuremedium

  53 headings for 894 words – a lot for the amount of text.

  Levels are in order.

  Fix: Use H2s for main sections and H3s inside them, without skipping levels.

  Read the guide: the on-page SEO checklist

• ✗

  Text-to-code ratiolow

  4% of the HTML is visible text.

  Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 81%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

• ✓

  AI crawler accesshigh

  Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.

• ✓

  Snippet controlshigh

  No snippet restrictions – search and AI answers can quote this page.

• ✓

  llms.txtlow

  /llms.txt found.

• !

  Question-led contentmedium

  2 heading(s) phrased as questions, e.g. “How we help marketers win”.

  Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

  Read the guide: how to write SEO content

• ✓

  Entity clarityhigh

  Identified as: Organization.

  6 official profile link(s) (sameAs).

• ✗

  Freshness signalsmedium

  No published/updated date found.

  Fix: Show a 'last updated' date and add dateModified to your structured data.

• ✓

  Trust pages (E-E-A-T)medium

  Links found to all three: about, contact and privacy.

Structured data 100%

Machine-readable facts for rich results and AI.

• ✓

  JSON-LD present & validhigh

  1 JSON-LD block(s): Organization, PostalAddress.

  All blocks parse correctly.

• ✓

  Required propertiesmedium

  Key types include Google's required properties.

• i

  Breadcrumbslow

  Home page – breadcrumbs not needed.

Links 88%

Internal linking, anchor text and broken links.

• ✓

  Internal linkinghigh

  126 internal and 21 external links.

• !

  Anchor text qualitymedium

  Same text used for different pages: “book a demo”, “app center”, “affiliate program”, “try for free”.

  1 vague link(s) like “click here” or “read more”.

  Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.

  Check every link's wording with the free anchor text checker

  Read the guide: internal linking

• ✓

  Broken links (sample)high

  Checked 12 internal link(s).

  No broken links found.

  2 link(s) point to a redirect – link to the final address instead.

Performance 53%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

• ✓

  Server response (TTFB)high

  317 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).

• !

  HTML sizemedium

  190 kB of HTML.

  Fix: Remove inline bloat, base64 images and unused markup.

• ✓

  Compressionmedium

  Compressed with br.

• ✗

  Render-blocking resourceshigh

  7 blocking script(s) and 7 stylesheet(s) in <head>.

  Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

  Read the guide: Core Web Vitals

• ✗

  Scripts & third partiesmedium

  51 script tag(s); files loaded from 2 other domain(s): fonts.googleapis.com, cdn.speedcurve.com.

  Fix: Remove unused tracking and widget scripts; every third party adds connection time.

  Read the guide: Core Web Vitals

• !

  Imagesmedium

  54 image(s).

  All images reserve their space.

  The first image is lazy-loaded – if it's the main (LCP) image, that delays it. Don't lazy-load images visible on arrival.

  24 use WebP/AVIF or responsive srcset.

  Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.

  Read the guide: image SEO

• !

  Cachinglow

  Cache-Control: no-cache

  Fix: Set Cache-Control so browsers and CDNs can reuse the page.

• ✓

  HTTP/3low

  Server advertises HTTP/3 (faster on mobile networks).

Security 92%

Visitor safety signals that browsers and Google check.

• ✓

  HTTPScritical

  Secure HTTPS with no mixed content.

• ✓

  HTTP → HTTPS redirecthigh

  http:// redirects to https://.

• ✓

  HSTSmedium

  HSTS: max-age=31536000; includeSubdomains; preload

• ✗

  Security headerslow

  Present: nosniff, clickjacking protection.

  Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).

  Read the guide: the technical SEO checklist

• ✓

  Server fingerprintlow

  No X-Powered-By header (server: cloudflare).

Mobile & accessibility 83%

Usable on phones and by everyone – Google indexes the mobile version.

• ✓

  Mobile viewportcritical

  viewport: width=device-width, initial-scale=1, viewport-fit=cover

• ✓

  Image alt textmedium

  All 54 images have alt text.

• ✓

  Form labelsmedium

  All 1 form fields are labelled.

• ✓

  Link nameslow

  Every link has a readable name.

• ✗

  Tap-to-contactmedium

  No tel: or mailto: links.

  Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.

  Read the guide: mobile-friendly websites

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

• i

  LocalBusiness markuphigh

  No LocalBusiness structured data.

• i

  Contact details on pagemedium

  No phone number found.

  No postcode found (fine for service-area businesses).

• i

  Map & directionslow

  No map or directions link.