SEO report for www.statefarm.com
https://www.statefarm.com/ · checked Sun, 01 Nov 2026 18:16 GMT
Fix these first
- Title tagcritical
“State Farm® | An Insurance Company Valued For Over 100 Years”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- Heading structuremedium
33 headings for 1104 words – a lot for the amount of text.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
- Meta descriptionhigh
244 characters, ~1544px of ~990px.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
- Render-blocking resourceshigh
1 blocking script(s) and 4 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- hreflangmedium
1 hreflang link(s).
Fix: Use valid ISO language(-region) codes, absolute URLs, include this page itself, and make sure every alternate links back.
- Text-to-code ratiolow
2% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to statefarm.com…
Indexing & crawling 96%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✓
XML sitemaphigh
Sitemap index found at https://www.statefarm.com/sitemap.xml listing 2 sitemaps.
Declared in robots.txt.
No lastmod dates – add accurate ones so search engines know what changed.
- ✓
Canonical URLhigh
Canonical: https://www.statefarm.com/
Points to this page (self-referencing).
- ✓
Redirectshigh
1 redirect before the page loaded.
https://statefarm.com/ → https://www.statefarm.com/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
- ✓
www / non-wwwmedium
statefarm.com redirects to www.statefarm.com.
- !
hreflangmedium
1 hreflang link(s).
All language codes are valid.
The list doesn't include this page itself – Google requires each page to list itself.
No x-default (recommended for a language picker or fallback page).
Fix: Use valid ISO language(-region) codes, absolute URLs, include this page itself, and make sure every alternate links back.
Search snippet & sharing 67%
How the page looks in Google results and when shared.
- !
Title tagcritical
“State Farm® | An Insurance Company Valued For Over 100 Years”
About 584px of Google's ~580px desktop width – it will probably be cut off.
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- !
Meta descriptionhigh
244 characters, ~1544px of ~990px.
Long – Google will probably truncate it.
Google sometimes rewrites descriptions to match the search; a good one is still used most often.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
- ✓
Faviconlow
Favicon linked (Google shows it next to results).
- ✓
Languagelow
lang="en"
Content quality 80%
Is there enough clear, useful text that matches what the page targets?
- ✓
Word countmedium
1,104 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
- ✓
Readabilitymedium
Flesch reading ease 59 (fairly easy), about 11 words per sentence.
- ✓
Topic focushigh
6 of 8 title keywords appear in the main content (missing: company, valued).
- ✓
H1 headingcritical
“Create a Personal Price Plan® with State Farm® insurance”
- ✗
Heading structuremedium
33 headings for 1104 words – a lot for the amount of text.
5 skipped level(s), e.g. H2 → H4.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- ✗
Text-to-code ratiolow
2% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.
AI search readiness 63%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
- ✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- ✓
Entity clarityhigh
Identified as: Organization, InsuranceAgency, FinancialService.
6 official profile link(s) (sameAs).
- ✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
- !
Trust pages (E-E-A-T)medium
Links found to about and contact; missing privacy.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
Structured data 100%
Machine-readable facts for rich results and AI.
- ✓
JSON-LD present & validhigh
2 JSON-LD block(s): WebPage, WebSite, SearchAction, EntryPoint, Organization, InsuranceAgency, FinancialService, ImageObject, PostalAddress, ContactPoint, Country, QuantitativeValue.
All blocks parse correctly.
- ✓
Required propertiesmedium
Key types include Google's required properties.
Links 88%
Internal linking, anchor text and broken links.
- ✓
Internal linkinghigh
87 internal and 21 external links.
- !
Anchor text qualitymedium
Same text used for different pages: “homeowners”, “life insurance”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
- ✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
Performance 72%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
205 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- !
HTML sizemedium
355 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
- ✓
Compressionmedium
Compressed with gzip.
- !
Render-blocking resourceshigh
1 blocking script(s) and 4 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- !
Scripts & third partiesmedium
15 script tag(s); files loaded from 3 other domain(s): invocation.deel.c1.statefarm, static1.st8fm.com, cdn-pci.optimizely.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- !
Imagesmedium
41 image(s).
1 without width/height – can cause layout shift (CLS).
38 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
- ✓
Cachinglow
Cache-Control: public, max-age=120
- ✓
HTTP/3low
Server advertises HTTP/3 (faster on mobile networks).
Security 100%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✓
HSTSmedium
HSTS: max-age=15768000
- ✓
Security headerslow
Present: nosniff, Referrer-Policy, Permissions-Policy, clickjacking protection.
- ✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).
Mobile & accessibility 100%
Usable on phones and by everyone – Google indexes the mobile version.
- ✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
- ✓
Image alt textmedium
All 41 images have alt text.
- ✓
Form labelsmedium
All 7 form fields are labelled.
- ✓
Link nameslow
Every link has a readable name.
- ✓
Tap-to-contactmedium
One-tap contact: phone.
Local SEO 83%
Signals that help you appear in Google Maps and 'near me' searches.
- ✓
LocalBusiness markuphigh
LocalBusiness markup includes: address, telephone, areaServed, url.
- ✓
Contact details on pagemedium
A UK phone number is shown.
No postcode found (fine for service-area businesses).
- ✗
Map & directionslow
No map or directions link.
Fix: Add a Google Maps directions link so customers can find you.