SEO report for www.worldbank.org
https://www.worldbank.org/ext/en/home · checked Sun, 01 Nov 2026 20:25 GMT
Fix these first
- Title tagcritical
“World Bank Group - International Development, Poverty and Sustainability”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- H1 headingcritical
“Commodity Prices to Rise 23% in 2026”
Fix: Use one H1 that states the page topic with its main keyword.
- Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- Trust pages (E-E-A-T)medium
Links found to about; missing contact and privacy.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
- Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
- Redirectshigh
2 redirects before the page loaded – a chain slows visitors and wastes crawl budget.
Fix: Link straight to the final address and make each redirect go to its destination in one hop.
- Topic focushigh
5 of 7 title keywords appear in the main content (missing: international, sustainability).
Fix: Use your main title phrases naturally in the opening paragraph and headings.
- Render-blocking resourceshigh
0 blocking script(s) and 3 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to worldbank.org…
Indexing & crawling 94%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✓
XML sitemaphigh
Sitemap index found at https://www.worldbank.org/sitemap.xml listing 13 sitemaps.
Declared in robots.txt.
Most recent lastmod: 2026-10-30T19:05:39-04:00.
- ✓
Canonical URLhigh
Canonical: https://www.worldbank.org/ext/en/home
Points to this page (self-referencing).
- !
Redirectshigh
2 redirects before the page loaded – a chain slows visitors and wastes crawl budget.
https://worldbank.org/ → https://www.worldbank.org/ → https://www.worldbank.org/ext/en/home
Fix: Link straight to the final address and make each redirect go to its destination in one hop.
- ✓
www / non-wwwmedium
worldbank.org redirects to www.worldbank.org.
Search snippet & sharing 58%
How the page looks in Google results and when shared.
- ✗
Title tagcritical
“World Bank Group - International Development, Poverty and Sustainability”
About 657px of Google's ~580px desktop width – it will probably be cut off.
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- ✓
Meta descriptionhigh
136 characters, ~858px of ~990px.
Good length.
Google sometimes rewrites descriptions to match the search; a good one is still used most often.
- ✓
Faviconlow
Favicon linked (Google shows it next to results).
- ✓
Languagelow
lang="en"
Content quality 69%
Is there enough clear, useful text that matches what the page targets?
- ✓
Word countmedium
860 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
- i
Readabilitymedium
Not enough paragraph text to score readability.
- !
Topic focushigh
5 of 7 title keywords appear in the main content (missing: international, sustainability).
Fix: Use your main title phrases naturally in the opening paragraph and headings.
- !
H1 headingcritical
“Commodity Prices to Rise 23% in 2026”
The H1 shares no keywords with the title.
Fix: Use one H1 that states the page topic with its main keyword.
- ✓
Heading structuremedium
16 headings for 860 words.
Levels are in order.
- ✓
Text-to-code ratiolow
14% of the HTML is visible text.
AI search readiness 69%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
- ✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- ✓
Entity clarityhigh
Identified as: Organization.
8 official profile link(s) (sameAs).
- ✓
Freshness signalsmedium
The page shows when it was published or last updated.
- ✗
Trust pages (E-E-A-T)medium
Links found to about; missing contact and privacy.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
Structured data 100%
Machine-readable facts for rich results and AI.
- ✓
JSON-LD present & validhigh
1 JSON-LD block(s): Organization, PostalAddress, ContactPoint, ImageObject, WebSite, SearchAction, EntryPoint, WebPage, BreadcrumbList, ListItem.
All blocks parse correctly.
- ✓
Required propertiesmedium
Key types include Google's required properties.
Links 100%
Internal linking, anchor text and broken links.
- ✓
Internal linkinghigh
21 internal and 22 external links.
- ✓
Anchor text qualitymedium
No link text points to two different pages.
- ✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
1 link(s) point to a redirect – link to the final address instead.
Performance 89%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
27 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- ✓
HTML sizemedium
60 kB of HTML.
- i
Compressionmedium
Couldn't be measured from our server (our fetch decodes compressed pages before we see them). Check in your browser's developer tools that HTML is sent with br or gzip.
- !
Render-blocking resourceshigh
0 blocking script(s) and 3 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- ✓
Scripts & third partiesmedium
3 script tag(s); files loaded from 0 other domain(s).
- ✓
Imagesmedium
23 image(s).
All images reserve their space.
16 use WebP/AVIF or responsive srcset.
- ✓
Cachinglow
Cache-Control: max-age=7200, must-revalidate
- ✓
HTTP/3low
Server advertises HTTP/3 (faster on mobile networks).
Security 92%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✓
HSTSmedium
HSTS: max-age=63072000; includeSubDomains
- ✗
Security headerslow
Present: nosniff, clickjacking protection.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
- ✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).
Mobile & accessibility 80%
Usable on phones and by everyone – Google indexes the mobile version.
- ✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
- ✓
Image alt textmedium
All 23 images have alt text.
- ✓
Link nameslow
Every link has a readable name.
- ✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Local SEO not scored
This site doesn't look like a local business, so these checks are shown for information and not scored.
- i
LocalBusiness markuphigh
No LocalBusiness structured data.
- i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
- i
Map & directionslow
No map or directions link.