SEO report for www.zebra.com
https://www.zebra.com/us/en.html · checked Wed, 11 Nov 2026 17:44 GMT
Fix these first
- XML sitemaphigh
No XML sitemap found at /sitemap.xml or in robots.txt.
Fix: Create an XML sitemap listing every page and submit it in Google Search Console.
- Redirectshigh
3 redirects before the page loaded – a chain slows visitors and wastes crawl budget.
Fix: Link straight to the final address and make each redirect go to its destination in one hop.
- Broken links (sample)high
Checked 12 internal link(s).
Fix: Fix or remove links that return errors, and update links that redirect.
- Render-blocking resourceshigh
2 blocking script(s) and 6 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- Title tagcritical
“Zebra: The World’s Foundation for Intelligent Operations | Zebra”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- Readabilitymedium
Flesch reading ease 27 (difficult), about 14 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
- Heading structuremedium
59 headings for 3231 words.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to zebra.com…
Indexing & crawling 77%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✗
XML sitemaphigh
No XML sitemap found at /sitemap.xml or in robots.txt.
Fix: Create an XML sitemap listing every page and submit it in Google Search Console.
- ✓
Canonical URLhigh
Canonical: https://www.zebra.com/us/en.html
Points to this page (self-referencing).
- ✗
Redirectshigh
3 redirects before the page loaded – a chain slows visitors and wastes crawl budget.
https://zebra.com/ → https://www.zebra.com/ → https://www.zebra.com/content/zebra1/us/en.html → https://www.zebra.com/us/en.html
Fix: Link straight to the final address and make each redirect go to its destination in one hop.
- ✓
www / non-wwwmedium
zebra.com redirects to www.zebra.com.
- ✓
hreflangmedium
52 hreflang link(s).
All language codes are valid.
Search snippet & sharing 79%
How the page looks in Google results and when shared.
- !
Title tagcritical
“Zebra: The World’s Foundation for Intelligent Operations | Zebra”
About 567px of Google's ~580px desktop width.
Repeated words: zebra.
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- ✓
Meta descriptionhigh
144 characters, ~908px of ~990px.
Good length.
Google sometimes rewrites descriptions to match the search; a good one is still used most often.
- ✓
Faviconlow
Favicon linked (Google shows it next to results).
- ✓
Languagelow
lang="en-US"
Content quality 70%
Is there enough clear, useful text that matches what the page targets?
- ✓
Word countmedium
3,231 words of main content (menus and footer excluded).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
- ✗
Readabilitymedium
Flesch reading ease 27 (difficult), about 14 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
- ✓
Topic focushigh
4 of 4 title keywords appear in the main content.
- ✓
H1 headingcritical
“The world's foundation for intelligent operations”
- ✗
Heading structuremedium
59 headings for 3231 words.
14 skipped level(s), e.g. H2 → H4.
3 empty heading(s).
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- !
Text-to-code ratiolow
6% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.
AI search readiness 69%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
- ✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- ✓
Entity clarityhigh
Identified as: Organization, Person.
5 official profile link(s) (sameAs).
- ✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
- ✓
Trust pages (E-E-A-T)medium
Links found to all three: about, contact and privacy.
Structured data 100%
Machine-readable facts for rich results and AI.
- ✓
JSON-LD present & validhigh
2 JSON-LD block(s): BreadcrumbList, ListItem, Organization, Person.
All blocks parse correctly.
- ✓
Required propertiesmedium
Key types include Google's required properties.
Links 19%
Internal linking, anchor text and broken links.
- !
Internal linkinghigh
364 internal and 28 external links.
Fix: Link to your most important pages from this page with descriptive text.
- ✗
Anchor text qualitymedium
Same text used for different pages: “learn more”, “learn how”.
3 vague link(s) like “click here” or “read more”.
6 link(s) with no text at all.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
- ✗
Broken links (sample)high
Checked 12 internal link(s).
Broken: /us/en/about-zebra/contact-zebra.html (406), /us/en/my-zebra.html (406), /br/pt.html (406), /la/es.html (406), /ap/en.html (406).
Fix: Fix or remove links that return errors, and update links that redirect.
Performance 40%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
13 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- ✗
HTML sizemedium
402 kB of HTML – heavy for phones.
Fix: Remove inline bloat, base64 images and unused markup.
- ✓
Compressionmedium
Compressed with gzip.
- ✗
Render-blocking resourceshigh
2 blocking script(s) and 6 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- ✗
Scripts & third partiesmedium
29 script tag(s); files loaded from 5 other domain(s): app.gatedcontent.com, cdn.evgnet.com, assets.adobedtm.com, static.cloud.coveo.com, obs.forroundprince.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- ✗
Imagesmedium
25 image(s).
25 without width/height – can cause layout shift (CLS).
21 image(s) after the first three aren't lazy-loaded.
The first image is lazy-loaded – if it's the main (LCP) image, that delays it. Don't lazy-load images visible on arrival.
0 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
- ✓
Cachinglow
Cache-Control: max-age=600,s-maxage=600,stale-while-revalidate=600
- i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.
Security 92%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✓
HSTSmedium
HSTS: max-age=31557600
- ✗
Security headerslow
Present: nosniff, clickjacking protection.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
- ✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).
Mobile & accessibility 42%
Usable on phones and by everyone – Google indexes the mobile version.
- ✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
- ✗
Image alt textmedium
3 of 25 images have no alt attribute.
Fix: Describe each meaningful image in its alt attribute (use alt="" for decorative ones).
- ✗
Form labelsmedium
6 of 6 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
- ✗
Link nameslow
6 link(s) have no readable name for screen readers.
Fix: Add text or aria-label to icon-only links.
- ✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Local SEO not scored
This site doesn't look like a local business, so these checks are shown for information and not scored.
- i
LocalBusiness markuphigh
No LocalBusiness structured data.
- i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
- i
Map & directionslow
No map or directions link.