SEO for tourist attractions and days out

Visitors plan days out on their phones, often the night before or on the day: "things to do in Blackpool", "rainy day activities Lancashire". Attractions that rank for these searches, and answer the practical questions quickly, fill more tickets.

Last updated · By the XKey team

How do visitors search for days out?

  • Things to do: "things to do in Blackpool", "days out Lancashire", "free things to do in Lytham".
  • Who it's for: "family days out near me", "things to do with toddlers Preston", "date ideas Blackpool".
  • Weather and season: "indoor activities Blackpool", "rainy day ideas", "Halloween events Lancashire".
  • Your name plus a question: "[attraction] prices", "[attraction] opening times", "[attraction] parking".

What should an attraction's website show?

  • Prices, opening times and how to book, near the top of the page, kept current.
  • A page per audience or occasion that's genuinely different: families, schools, groups, parties, accessibility.
  • Getting here: parking, public transport, accessibility and nearby places to eat.
  • An FAQ answering the questions people search with your name – see how to write SEO content.
  • Lots of real photos with descriptive alt text – see image SEO.

How do I promote events in Google?

Give each event its own page with the date, time, price and booking link, and add Event structured data so Google can show it in event listings – see schema markup and make the code with the schema generator. Post events on your Google Business Profile too.

Do review sites matter for attractions?

A great deal. Visitors check Google and Tripadvisor reviews before they book, and both rank for attraction searches. Ask visitors for reviews after their visit and reply to them. See how to get Google reviews and how to respond to negative reviews.

Which links help attractions?

Local tourism websites, "things to do" lists on travel blogs, family and parenting sites, school trip directories and local press. Many accept free listings or will feature new events. Check yours with the backlink checker; for hotels and B&Bs nearby, our hotel SEO guide covers the stay side.

Frequently asked questions

Should attractions list prices online?

Yes. Prices are one of the most searched questions about any attraction, and visitors may choose a competitor that shows them.

Can a small attraction rank for 'things to do in' searches?

Those are dominated by travel sites, so aim to be featured on those lists and target more specific searches yourself, such as 'indoor play Blackpool'.

Do I need separate pages for each season?

Only for genuinely different events or offers. Keep one evergreen page per event that you update each year, so it keeps its links.

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