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SEO report: www.activecampaign.com scores 87/100

Fix these first

LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
Make the code with the free local business schema generator
Read the guide: schema markup
Also fixes: Entity clarity
See the details
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
See the details
Imagesmedium
18 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
See the details
Meta descriptionhigh
188 characters, ~1224px of ~990px.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
Write one free with the AI title & description writer
Read the guide: how to write meta descriptions
See the details
Heading structuremedium
37 headings for 1425 words – a lot for the amount of text.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
See the details
Text-to-code ratiolow
4% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.
See the details
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
See the details
HTML sizemedium
333 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
See the details

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We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

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See how this page scores against up to two competitors, side by side, and where they beat you.

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to activecampaign.com…

Indexing & crawling 100%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap index found at https://www.activecampaign.com/sitemaps-1-sitemap.xml listing 27 sitemaps.
Declared in robots.txt.
Most recent lastmod: 2026-11-01T01:46:35-06:00.
✓
Canonical URLhigh
Canonical: https://www.activecampaign.com/
Points to this page (self-referencing).
✓
Redirectshigh
1 redirect before the page loaded.
https://activecampaign.com/ → https://www.activecampaign.com/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
✓
www / non-wwwmedium
activecampaign.com redirects to www.activecampaign.com.
✓
hreflangmedium
7 hreflang link(s).
All language codes are valid.

Content quality 87%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
1,425 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
✓
Readabilitymedium
Flesch reading ease 67 (plain English), about 9 words per sentence.
✓
Topic focushigh
4 of 4 title keywords appear in the main content.
✓
H1 headingcritical
“Run the marketing you never had time for”
!
Heading structuremedium
37 headings for 1425 words – a lot for the amount of text.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✗
Text-to-code ratiolow
4% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 72%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
!
Entity clarityhigh
Identified as: Organization.
No sameAs links to official profiles (Google Business Profile, LinkedIn, Facebook, Companies House…).
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Freshness signalsmedium
The page shows when it was published or last updated.
✓
Trust pages (E-E-A-T)medium
Links found to all three: about, contact and privacy.

Structured data 100%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
1 JSON-LD block(s): WebSite, ImageObject, Organization, BreadcrumbList, ListItem.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
Recommended but missing: Organization.name, Organization.url, Organization.logo.
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 100%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
100 internal and 9 external links.
✓
Anchor text qualitymedium
No link text points to two different pages.
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.

Performance 79%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
29 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
!
HTML sizemedium
333 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
i
Compressionmedium
Couldn't be measured from our server (our fetch decodes compressed pages before we see them). Check in your browser's developer tools that HTML is sent with br or gzip.
✓
Render-blocking resourceshigh
0 blocking script(s) and 2 stylesheet(s) in <head>.
✓
Scripts & third partiesmedium
8 script tag(s); files loaded from 4 other domain(s): googletagmanager.com, servd-active-campaign.b-cdn.net, active-campaign.transforms.svdcdn.com, assets.adobedtm.com.
✗
Imagesmedium
18 image(s).
12 without width/height – can cause layout shift (CLS).
15 image(s) after the first three aren't lazy-loaded.
15 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
✓
Cachinglow
Cache-Control: public, max-age=10800
✓
HTTP/3low
Server advertises HTTP/3 (faster on mobile networks).

Security 92%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✓
HSTSmedium
HSTS: max-age=63072000; includeSubDomains; preload
✗
Security headerslow
Present: nosniff.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
Read the guide: the technical SEO checklist
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 100%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
✓
Image alt textmedium
All 18 images have alt text.
✓
Form labelsmedium
All 10 form fields are labelled.
✓
Link nameslow
Every link has a readable name.
✓
Tap-to-contactmedium
One-tap contact: phone.

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

✗
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Contact details on pagemedium
A UK phone number is shown.
No postcode found (fine for service-area businesses).
✗
Map & directionslow
No map or directions link.
Fix: Add a Google Maps directions link so customers can find you.
Read the guide: the local SEO checklist

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for www.activecampaign.com

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 100%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

hreflangmedium

Search snippet & sharing 88%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 87%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 72%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 100%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 100%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Performance 79%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 92%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 100%

Mobile viewportcritical

Image alt textmedium

Form labelsmedium

Link nameslow

Tap-to-contactmedium

Local SEO 33%

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow