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SEO report: www.backblaze.com scores 73/100

Fix these first

Canonical URLhigh
No canonical tag.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
Read the guide: duplicate content
See the details
Redirectshigh
2 redirects before the page loaded – a chain slows visitors and wastes crawl budget.
Fix: Link straight to the final address and make each redirect go to its destination in one hop.
Read the guide: broken links and redirects
See the details
Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
See the details
Render-blocking resourceshigh
6 blocking script(s) and 1 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
See the details
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
See the details
Scripts & third partiesmedium
26 script tag(s); files loaded from 9 other domain(s): cdn.prod.website-files.com, ajax.googleapis.com, google.com, cdnjs.cloudflare.com, cdn.cookielaw.org, f001.backblazeb2.com….
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
See the details
Imagesmedium
52 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
See the details
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Read the guide: mobile-friendly websites
See the details

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to backblaze.com…

Indexing & crawling 73%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap found at https://www.backblaze.com/sitemap.xml with 2,168 URLs.
Declared in robots.txt.
This page is listed in it.
Most recent lastmod: 2026-10-14.
✗
Canonical URLhigh
No canonical tag.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
Read the guide: duplicate content
✗
Redirectshigh
2 redirects before the page loaded – a chain slows visitors and wastes crawl budget.
https://backblazeb2.com/ → https://www.backblaze.com/b2/cloud-storage.html → https://www.backblaze.com/cloud-storage
Fix: Link straight to the final address and make each redirect go to its destination in one hop.
Read the guide: broken links and redirects
✓
www / non-wwwmedium
backblaze.com redirects to www.backblaze.com.
!
hreflangmedium
3 hreflang link(s).
All language codes are valid.
3 use relative URLs – Google requires fully qualified URLs.
Fix: Use valid ISO language(-region) codes, absolute URLs, include this page itself, and make sure every alternate links back.

Content quality 80%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
1,146 words of main content (menus and footer excluded).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
!
Readabilitymedium
Flesch reading ease 34 (fairly difficult), about 14 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
Read the guide: how to write SEO content
✓
Topic focushigh
3 of 3 title keywords appear in the main content.
✓
H1 headingcritical
“The object storage layer for AI and data-intensive workloads”
!
Heading structuremedium
37 headings for 1146 words – a lot for the amount of text.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✗
Text-to-code ratiolow
4% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 69%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✓
llms.txtlow
/llms.txt found.
✓
Question-led contentmedium
9 heading(s) phrased as questions, e.g. “Can Backblaze support AI infrastructure at scale?”.
✗
Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
✓
Trust pages (E-E-A-T)medium
Links found to all three: about, contact and privacy.

Structured data 38%

Machine-readable facts for rich results and AI.

!
JSON-LD present & validhigh
1 JSON-LD block(s): no @type.
Block 1: invalid JSON
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
Make valid code with the free schema generator
Read the guide: schema markup
✗
Breadcrumbslow
No BreadcrumbList markup.
Fix: Add BreadcrumbList JSON-LD so Google shows the page's place in your site.
Read the guide: internal linking

Links 88%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
90 internal and 10 external links.
!
Anchor text qualitymedium
Same text used for different pages: “pricing”, “contact sales”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.

Performance 36%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
139 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
!
HTML sizemedium
231 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
i
Compressionmedium
Couldn't be measured from our server (our fetch decodes compressed pages before we see them). Check in your browser's developer tools that HTML is sent with br or gzip.
✗
Render-blocking resourceshigh
6 blocking script(s) and 1 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
✗
Scripts & third partiesmedium
26 script tag(s); files loaded from 9 other domain(s): cdn.prod.website-files.com, ajax.googleapis.com, google.com, cdnjs.cloudflare.com, cdn.cookielaw.org, f001.backblazeb2.com….
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
✗
Imagesmedium
52 image(s).
37 without width/height – can cause layout shift (CLS).
8 image(s) after the first three aren't lazy-loaded.
The first image is lazy-loaded – if it's the main (LCP) image, that delays it. Don't lazy-load images visible on arrival.
23 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
✗
Cachinglow
No Cache-Control header.
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
✓
HTTP/3low
Server advertises HTTP/3 (faster on mobile networks).

Security 83%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
!
HSTSmedium
HSTS: max-age=2592000
max-age is under 6 months – browsers will forget it quickly.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
Read the guide: the technical SEO checklist
✗
Security headerslow
Present: CSP, clickjacking protection.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
Read the guide: the technical SEO checklist
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 80%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
✓
Image alt textmedium
All 52 images have alt text.
✓
Link nameslow
Every link has a readable name.
✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Read the guide: mobile-friendly websites

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

i
LocalBusiness markuphigh
No LocalBusiness structured data.
i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
i
Map & directionslow
No map or directions link.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for www.backblaze.com

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 73%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

hreflangmedium

Search snippet & sharing 100%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 80%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 69%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 38%

JSON-LD present & validhigh

Breadcrumbslow

Links 88%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Performance 36%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 83%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 80%

Mobile viewportcritical

Image alt textmedium

Link nameslow

Tap-to-contactmedium

Local SEO not scored

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow