SEO report for claritas.com
https://claritas.com/ · checked Wed, 11 Nov 2026 04:14 GMT
Fix these first
- Render-blocking resourceshigh
6 blocking script(s) and 21 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
On WordPress: Make the code with our free schema generator, then paste it into your site header with a free plugin such as WPCode.
- H1 headingcritical
2 H1 headings – one clear H1 is best practice.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
- Anchor text qualitymedium
Same text used for different pages: “contact us”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
- Scripts & third partiesmedium
52 script tag(s); files loaded from 6 other domain(s): cdn-cookieyes.com, cdnjs.cloudflare.com, fonts.googleapis.com, static.addtoany.com, googletagmanager.com, recaptcha.net.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- Imagesmedium
31 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
- HSTSmedium
No Strict-Transport-Security header.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
- Form labelsmedium
1 of 13 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to claritas.com…
Indexing & crawling 100%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✓
XML sitemaphigh
Sitemap index found at https://claritas.com/sitemap_index.xml listing 8 sitemaps.
Declared in robots.txt.
Most recent lastmod: 2026-11-10T19:10:50+00:00.
- ✓
Canonical URLhigh
Canonical: https://claritas.com/
Points to this page (self-referencing).
- ✓
Redirectshigh
Loads directly with no redirects.
- ✓
www / non-wwwmedium
www.claritas.com redirects to claritas.com.
Search snippet & sharing 100%
How the page looks in Google results and when shared.
- ✓
Title tagcritical
“Custom Targeting and Audience Segments | Claritas LLC”
About 509px of Google's ~580px desktop width.
- ✓
Meta descriptionhigh
155 characters, ~986px of ~990px.
Good length.
Google sometimes rewrites descriptions to match the search; a good one is still used most often.
- ✓
Faviconlow
Favicon linked (Google shows it next to results).
- ✓
Languagelow
lang="en-US"
Content quality 70%
Is there enough clear, useful text that matches what the page targets?
- ✓
Word countmedium
6,152 words of main content (menus and footer excluded).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
- !
Readabilitymedium
Flesch reading ease 36 (fairly difficult), about 11 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
- ✓
Topic focushigh
5 of 5 title keywords appear in the main content.
- !
H1 headingcritical
2 H1 headings – one clear H1 is best practice.
The H1 shares no keywords with the title.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
- !
Heading structuremedium
18 headings for 6152 words.
2 skipped level(s), e.g. H2 → H4.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- ✓
Text-to-code ratiolow
22% of the HTML is visible text.
AI search readiness 88%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
- !
Question-led contentmedium
1 heading(s) phrased as questions, e.g. “Need help finding your next customer?”.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- ✓
Entity clarityhigh
Identified as: Organization.
6 official profile link(s) (sameAs).
- ✓
Freshness signalsmedium
The page shows when it was published or last updated.
- ✓
Trust pages (E-E-A-T)medium
Links found to all three: about, contact and privacy.
Structured data 100%
Machine-readable facts for rich results and AI.
- ✓
JSON-LD present & validhigh
2 JSON-LD block(s): WebPage, ReadAction, ImageObject, BreadcrumbList, ListItem, WebSite, SearchAction, EntryPoint, PropertyValueSpecification, Organization, PostalAddress, ContactPoint.
All blocks parse correctly.
- ✓
Required propertiesmedium
Key types include Google's required properties.
Links 70%
Internal linking, anchor text and broken links.
- ✓
Internal linkinghigh
55 internal and 55 external links.
- ✗
Anchor text qualitymedium
Same text used for different pages: “contact us”.
1 vague link(s) like “click here” or “read more”.
4 link(s) with no text at all.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
- ✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
- !
Internal links to http://medium
1 internal link(s) use http:// – each one goes through a redirect.
Fix: Update internal links to use https:// (or relative links).
Performance 40%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
576 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- !
HTML sizemedium
184 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
- ✓
Compressionmedium
Compressed with gzip.
- ✗
Render-blocking resourceshigh
6 blocking script(s) and 21 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- ✗
Scripts & third partiesmedium
52 script tag(s); files loaded from 6 other domain(s): cdn-cookieyes.com, cdnjs.cloudflare.com, fonts.googleapis.com, static.addtoany.com, googletagmanager.com, recaptcha.net.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- ✗
Imagesmedium
31 image(s).
29 without width/height – can cause layout shift (CLS).
28 image(s) after the first three aren't lazy-loaded.
5 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
- ✗
Cachinglow
No Cache-Control header.
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
- i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.
Security 75%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✗
HSTSmedium
No Strict-Transport-Security header.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
- ✗
Security headerslow
Present: none.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
- ✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).
Mobile & accessibility 75%
Usable on phones and by everyone – Google indexes the mobile version.
- ✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
- ✓
Image alt textmedium
All 31 images have alt text.
- ✗
Form labelsmedium
1 of 13 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
- ✗
Link nameslow
4 link(s) have no readable name for screen readers.
Fix: Add text or aria-label to icon-only links.
- ✓
Tap-to-contactmedium
One-tap contact: phone and email.
Local SEO 33%
Signals that help you appear in Google Maps and 'near me' searches.
- ✗
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
On WordPress: Make the code with our free schema generator, then paste it into your site header with a free plugin such as WPCode.
- ✓
Contact details on pagemedium
A UK phone number is shown.
No postcode found (fine for service-area businesses).
An email link is shown.
- ✗
Map & directionslow
No map or directions link.
Fix: Add a Google Maps directions link so customers can find you.