SEO report for www.devon.gov.uk
https://www.devon.gov.uk/ · checked Sun, 01 Nov 2026 14:05 GMT
Fix these first
- Render-blocking resourceshigh
2 blocking script(s) and 11 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
On WordPress: Make the code with our free schema generator, then paste it into your site header with a free plugin such as WPCode.
- Title tagcritical
“Devon County Council”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
On WordPress: Edit the page and scroll to the Yoast SEO or Rank Math box (install one of these free plugins if you have neither), then fill in the SEO title.
- H1 headingcritical
2 H1 headings – one clear H1 is best practice.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
- Word countmedium
182 words of main content (inside <main>).
Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.
- Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- Scripts & third partiesmedium
52 script tag(s); files loaded from 1 other domain(s): googletagmanager.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- Meta descriptionhigh
67 characters, ~413px of ~990px.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
On WordPress: Edit the page and scroll to the Yoast SEO or Rank Math box (install one of these free plugins if you have neither), then fill in the meta description.
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to devon.gov.uk…
Indexing & crawling 100%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✓
XML sitemaphigh
Sitemap index found at https://www.devon.gov.uk/sitemap_index.xml listing 6 sitemaps.
Declared in robots.txt.
Most recent lastmod: 2026-10-30T14:53:48+00:00.
- ✓
Canonical URLhigh
Canonical: https://www.devon.gov.uk/
Points to this page (self-referencing).
- ✓
Redirectshigh
1 redirect before the page loaded.
https://devon.gov.uk/ → https://www.devon.gov.uk/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
- ✓
www / non-wwwmedium
devon.gov.uk redirects to www.devon.gov.uk.
Search snippet & sharing 67%
How the page looks in Google results and when shared.
- !
Title tagcritical
“Devon County Council”
About 199px of Google's ~580px desktop width – short; use the space.
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
On WordPress: Edit the page and scroll to the Yoast SEO or Rank Math box (install one of these free plugins if you have neither), then fill in the SEO title.
- !
Meta descriptionhigh
67 characters, ~413px of ~990px.
Short – sell the click with a benefit and a call to action.
Google sometimes rewrites descriptions to match the search; a good one is still used most often.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
On WordPress: Edit the page and scroll to the Yoast SEO or Rank Math box (install one of these free plugins if you have neither), then fill in the meta description.
- ✓
Faviconlow
Favicon linked (Google shows it next to results).
- ✓
Languagelow
lang="en-GB"
Content quality 50%
Is there enough clear, useful text that matches what the page targets?
- ✗
Word countmedium
182 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.
- i
Readabilitymedium
Not enough paragraph text to score readability.
- ✓
Topic focushigh
2 of 2 title keywords appear in the main content.
- !
H1 headingcritical
2 H1 headings – one clear H1 is best practice.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
- !
Heading structuremedium
13 headings for 182 words – a lot for the amount of text.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- ✗
Text-to-code ratiolow
1% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.
AI search readiness 81%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✓
llms.txtlow
/llms.txt found.
- ✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- ✓
Entity clarityhigh
Identified as: GovernmentOrganization, Person, Organization.
6 official profile link(s) (sameAs).
- ✓
Freshness signalsmedium
The page shows when it was published or last updated.
- !
Trust pages (E-E-A-T)medium
Links found to contact and privacy; missing about.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
Structured data 100%
Machine-readable facts for rich results and AI.
- ✓
JSON-LD present & validhigh
2 JSON-LD block(s): GovernmentOrganization, Person, Place, GeoCoordinates, PostalAddress, Organization, ImageObject, ContactPoint, WebSite, SearchAction, WebPage.
All blocks parse correctly.
- ✓
Required propertiesmedium
Key types include Google's required properties.
Links 100%
Internal linking, anchor text and broken links.
- ✓
Internal linkinghigh
85 internal and 5 external links.
- ✓
Anchor text qualitymedium
No link text points to two different pages.
- ✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
Performance 50%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
459 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- !
HTML sizemedium
200 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
- ✓
Compressionmedium
Compressed with br.
- ✗
Render-blocking resourceshigh
2 blocking script(s) and 11 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- ✗
Scripts & third partiesmedium
52 script tag(s); files loaded from 1 other domain(s): googletagmanager.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- !
Imagesmedium
3 image(s).
All images reserve their space.
The first image is lazy-loaded – if it's the main (LCP) image, that delays it. Don't lazy-load images visible on arrival.
3 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
- ✗
Cachinglow
No Cache-Control header.
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
- ✓
HTTP/3low
Server advertises HTTP/3 (faster on mobile networks).
Security 100%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✓
HSTSmedium
HSTS: max-age=15552000
- ✓
Security headerslow
Present: CSP, nosniff, Referrer-Policy, clickjacking protection.
- ✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).
Mobile & accessibility 100%
Usable on phones and by everyone – Google indexes the mobile version.
- ✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1.0
- ✓
Image alt textmedium
All 3 images have alt text.
- ✓
Form labelsmedium
All 2 form fields are labelled.
- ✓
Link nameslow
Every link has a readable name.
- ✓
Tap-to-contactmedium
One-tap contact: phone and email.
Local SEO 33%
Signals that help you appear in Google Maps and 'near me' searches.
- ✗
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
On WordPress: Make the code with our free schema generator, then paste it into your site header with a free plugin such as WPCode.
- ✓
Contact details on pagemedium
A UK phone number is shown.
A UK postcode is shown.
An email link is shown.
- ✗
Map & directionslow
No map or directions link.
Fix: Add a Google Maps directions link so customers can find you.