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SEO report: www.dialpad.com scores 83/100

Fix these first

Render-blocking resourceshigh
1 blocking script(s) and 7 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
See the details
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
Make the code with the free local business schema generator
Read the guide: schema markup
See the details
HTML sizemedium
435 kB of HTML – heavy for phones.
Fix: Remove inline bloat, base64 images and unused markup.
See the details
Scripts & third partiesmedium
151 script tag(s); files loaded from 3 other domain(s): images.ctfassets.net, fast.wistia.com, consent.app.relyance.ai.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
See the details
Imagesmedium
42 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
See the details
Form labelsmedium
2 of 2 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
See the details
Readabilitymedium
Flesch reading ease 44 (fairly difficult), about 13 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
Read the guide: how to write SEO content
See the details
Heading structuremedium
20 headings for 778 words – a lot for the amount of text.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
See the details

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This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

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We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

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See how this page scores against up to two competitors, side by side, and where they beat you.

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to dialpad.com…

Indexing & crawling 100%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap index found at https://www.dialpad.com/sitemap.xml listing 27 sitemaps.
Declared in robots.txt.
Most recent lastmod: 2026-10-30T21:45:02.453Z.
✓
Canonical URLhigh
Canonical: https://www.dialpad.com/
Points to this page (self-referencing).
✓
Redirectshigh
1 redirect before the page loaded.
https://dialpad.com/ → https://www.dialpad.com/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
✓
www / non-wwwmedium
dialpad.com redirects to www.dialpad.com.
✓
hreflangmedium
6 hreflang link(s).
All language codes are valid.

Content quality 80%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
778 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
!
Readabilitymedium
Flesch reading ease 44 (fairly difficult), about 13 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
Read the guide: how to write SEO content
✓
Topic focushigh
4 of 4 title keywords appear in the main content.
✓
H1 headingcritical
“The AI platform for customer experience”
!
Heading structuremedium
20 headings for 778 words – a lot for the amount of text.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✗
Text-to-code ratiolow
2% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 94%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✓
llms.txtlow
/llms.txt found.
!
Question-led contentmedium
1 heading(s) phrased as questions, e.g. “Your customers are telling you what to do next. Can your business hear”.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
✓
Entity clarityhigh
Identified as: Organization, Person.
5 official profile link(s) (sameAs).
✓
Freshness signalsmedium
The page shows when it was published or last updated.
✓
Trust pages (E-E-A-T)medium
Links found to all three: about, contact and privacy.

Structured data 100%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
1 JSON-LD block(s): Organization, PostalAddress, Person, Place, ImageObject, WebPage, BreadcrumbList, ListItem.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 88%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
118 internal and 11 external links.
!
Anchor text qualitymedium
Same text used for different pages: “learn more”, “read the story”.
6 vague link(s) like “click here” or “read more”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.

Performance 27%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
105 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
✗
HTML sizemedium
435 kB of HTML – heavy for phones.
Fix: Remove inline bloat, base64 images and unused markup.
i
Compressionmedium
Couldn't be measured from our server (our fetch decodes compressed pages before we see them). Check in your browser's developer tools that HTML is sent with br or gzip.
✗
Render-blocking resourceshigh
1 blocking script(s) and 7 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
✗
Scripts & third partiesmedium
151 script tag(s); files loaded from 3 other domain(s): images.ctfassets.net, fast.wistia.com, consent.app.relyance.ai.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
✗
Imagesmedium
42 image(s).
13 without width/height – can cause layout shift (CLS).
5 image(s) after the first three aren't lazy-loaded.
31 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
!
Cachinglow
Cache-Control: public, max-age=0, must-revalidate
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 92%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✓
HSTSmedium
HSTS: max-age=63072000
✓
Security headerslow
Present: CSP, nosniff, Referrer-Policy, clickjacking protection.
✗
Server fingerprintlow
X-Powered-By reveals “Next.js”.
Fix: Remove X-Powered-By so attackers can't see your software versions.

Mobile & accessibility 83%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
✓
Image alt textmedium
All 42 images have alt text.
✗
Form labelsmedium
2 of 2 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
✓
Link nameslow
Every link has a readable name.
✓
Tap-to-contactmedium
One-tap contact: phone.

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

✗
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Contact details on pagemedium
A UK phone number is shown.
No postcode found (fine for service-area businesses).
✗
Map & directionslow
No map or directions link.
Fix: Add a Google Maps directions link so customers can find you.
Read the guide: the local SEO checklist

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for www.dialpad.com

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 100%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

hreflangmedium

Search snippet & sharing 100%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 80%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 94%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 100%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 88%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Performance 27%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 92%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 83%

Mobile viewportcritical

Image alt textmedium

Form labelsmedium

Link nameslow

Tap-to-contactmedium

Local SEO 33%

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow