SEO report for www.explorematerial.com

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to explorematerial.com…

Indexing & crawling 100%

Can search engines reach, read and index this page?

• ✓

  Status codecritical

  The page returned HTTP 200.

• ✓

  Indexablecritical

  No noindex instruction – the page can appear in search.

• ✓

  robots.txthigh

  robots.txt found.

  Googlebot is allowed to crawl this page.

• ✓

  XML sitemaphigh

  Sitemap index found at https://www.explorematerial.com/sitemap.xml listing 6 sitemaps.

  Declared in robots.txt.

  No lastmod dates – add accurate ones so search engines know what changed.

• ✓

  Canonical URLhigh

  Canonical: https://www.explorematerial.com/

  Points to this page (self-referencing).

• ✓

  Redirectshigh

  1 redirect before the page loaded.

  https://explorematerial.com/ → https://www.explorematerial.com/

  A single redirect to your preferred address is normal; just make sure your own links use the final address.

• ✓

  www / non-wwwmedium

  explorematerial.com redirects to www.explorematerial.com.

Search snippet & sharing 88%

How the page looks in Google results and when shared.

• ✓

  Title tagcritical

  “MATERIAL Bespoke Stone + Tile”

  About 296px of Google's ~580px desktop width.

• !

  Meta descriptionhigh

  74 characters, ~458px of ~990px.

  Short – sell the click with a benefit and a call to action.

  Google sometimes rewrites descriptions to match the search; a good one is still used most often.

  Fix: Write a 140–155 character description that answers the searcher's question and invites the click.

  On Shopify: Open the product, collection or page, scroll to “Search engine listing” and click Edit. For the home page: Online Store → Preferences.

  Write one free with the AI title & description writer

  Read the guide: how to write meta descriptions

• ✓

  Open Graph & social cardsmedium

  Open Graph title and image set.

  Twitter/X card: summary_large_image.

• ✓

  Faviconlow

  Favicon linked (Google shows it next to results).

• ✓

  Languagelow

  lang="en"

Content quality 62%

Is there enough clear, useful text that matches what the page targets?

• ✗

  Word countmedium

  188 words of main content (inside <main>).

  Google has no minimum word count – this is a rough guide to whether the page answers the question in full.

  Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.

  Count words and keywords with the free word counter

  Read the guide: how to write SEO content

• i

  Readabilitymedium

  Not enough paragraph text to score readability.

• ✓

  Topic focushigh

  4 of 4 title keywords appear in the main content.

• ✓

  H1 headingcritical

  “Materials Marketing”

• ✗

  Heading structuremedium

  51 headings for 188 words – a lot for the amount of text.

  5 skipped level(s), e.g. H2 → H4.

  Fix: Use H2s for main sections and H3s inside them, without skipping levels.

  Read the guide: the on-page SEO checklist

• ✗

  Text-to-code ratiolow

  1% of the HTML is visible text.

  Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 63%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

• ✓

  AI crawler accesshigh

  Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.

• ✓

  Snippet controlshigh

  No snippet restrictions – search and AI answers can quote this page.

• ✓

  llms.txtlow

  /llms.txt found.

• !

  Question-led contentmedium

  1 heading(s) phrased as questions, e.g. “Do Not Sell My Personal Information”.

  Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

  Read the guide: how to write SEO content

• ✗

  Entity clarityhigh

  No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.

  Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.

  Make the code with the free local business schema generator

  Read the guide: schema markup

• ✗

  Freshness signalsmedium

  No published/updated date found.

  Fix: Show a 'last updated' date and add dateModified to your structured data.

• ✓

  Trust pages (E-E-A-T)medium

  Links found to all three: about, contact and privacy.

Structured data 0%

Machine-readable facts for rich results and AI.

• ✗

  JSON-LD present & validhigh

  No JSON-LD structured data.

  Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).

  Make valid code with the free schema generator

  Read the guide: schema markup

• i

  Breadcrumbslow

  Home page – breadcrumbs not needed.

Links 88%

Internal linking, anchor text and broken links.

• ✓

  Internal linkinghigh

  115 internal and 16 external links.

• !

  Anchor text qualitymedium

  Same text used for different pages: “stone tile”, “designer collaborations”, “explore”, “collaborations”.

  1 vague link(s) like “click here” or “read more”.

  Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.

  Check every link's wording with the free anchor text checker

  Read the guide: internal linking

• ✓

  Broken links (sample)high

  Checked 12 internal link(s).

  No broken links found.

Performance 43%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

• ✓

  Server response (TTFB)high

  268 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).

• !

  HTML sizemedium

  311 kB of HTML.

  Fix: Remove inline bloat, base64 images and unused markup.

• ✓

  Compressionmedium

  Compressed with br.

• ✗

  Render-blocking resourceshigh

  0 blocking script(s) and 5 stylesheet(s) in <head>.

  Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

  Read the guide: Core Web Vitals

• ✗

  Scripts & third partiesmedium

  56 script tag(s); files loaded from 8 other domain(s): use.typekit.net, googletagmanager.com, cdn.shopify.com, js.hsforms.net, bugherd.com, shop.app….

  Fix: Remove unused tracking and widget scripts; every third party adds connection time.

  Read the guide: Core Web Vitals

• ✗

  Imagesmedium

  74 image(s).

  23 without width/height – can cause layout shift (CLS).

  2 image(s) after the first three aren't lazy-loaded.

  The first image is lazy-loaded – if it's the main (LCP) image, that delays it. Don't lazy-load images visible on arrival.

  1 use WebP/AVIF or responsive srcset.

  Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.

  Read the guide: image SEO

• !

  Cachinglow

  Cache-Control: private, max-age=0, must-revalidate

  Fix: Set Cache-Control so browsers and CDNs can reuse the page.

• i

  HTTP/3low

  Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 88%

Visitor safety signals that browsers and Google check.

• ✓

  HTTPScritical

  Secure HTTPS with no mixed content.

• ✓

  HTTP → HTTPS redirecthigh

  http:// redirects to https://.

• !

  HSTSmedium

  HSTS: max-age=7889238

  max-age is under 6 months – browsers will forget it quickly.

  Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.

  Read the guide: the technical SEO checklist

• !

  Security headerslow

  Present: CSP, nosniff, clickjacking protection.

  Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).

  Read the guide: the technical SEO checklist

• ✓

  Server fingerprintlow

  No X-Powered-By header (server: cloudflare).

Mobile & accessibility 83%

Usable on phones and by everyone – Google indexes the mobile version.

• ✓

  Mobile viewportcritical

  viewport: width=device-width, initial-scale=1.0, maximum-scale=5.0

• ✗

  Image alt textmedium

  14 of 74 images have no alt attribute.

  Fix: Describe each meaningful image in its alt attribute (use alt="" for decorative ones).

  On Shopify: Products → open the product → click an image → Add alt text.

  Read the guide: image SEO

• ✓

  Form labelsmedium

  All 1 form fields are labelled.

• ✓

  Link nameslow

  Every link has a readable name.

• ✓

  Tap-to-contactmedium

  One-tap contact: phone and email.

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

• ✗

  LocalBusiness markuphigh

  No LocalBusiness structured data.

  Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.

  On Shopify: Paste our schema generator's code into theme.liquid (Online Store → Themes → ⋯ → Edit code), just before </head>.

  Make the code with the free local business schema generator

  Read the guide: schema markup

• ✓

  Contact details on pagemedium

  A UK phone number is shown.

  No postcode found (fine for service-area businesses).

  An email link is shown.

• ✗

  Map & directionslow

  No map or directions link.

  Fix: Add a Google Maps directions link so customers can find you.

  Read the guide: the local SEO checklist