How accurate is the score?

Every check is based on what Google and the AI providers document publicly, and title widths are measured in pixels the way Google displays them. The score is a guide to how well-prepared a page is – no tool can guarantee rankings, because Google also weighs links, competition and many other signals.

Do you store my website's content?

No. We fetch the page like a search engine would, analyse it and keep only the finished report in a short-lived cache for an hour so repeat views are fast.

Is there a limit on how many sites I can check?

Not for normal use. The instant tools run in your browser and are unlimited. Full checks and audits only have a safety limit set far above what a person can use by hand (two checks a minute, every minute), plus a cap on how often any one website can be checked – that stops bots using XKey to flood other people's sites.

Do I need to give my email address?

No. XKey never asks for an email, an account or card details – not even for weekly monitoring, which gives you a private link instead.

Can I download my SEO report without signing up?

Yes. Use "Print or save as PDF" at the bottom of any report. The website audit also gives you a PDF and a CSV of every page, with no sign-up.

Can I check a competitor's website?

Yes – any public website. To see your site and up to two competitors side by side, use the competitor comparison.

Why is my score different from other SEO checkers?

Each tool weights different checks. XKey gives extra weight to things that stop a page appearing at all (indexing, titles, H1) and adds AI search readiness, which most checkers don't measure yet.

SEO report: www.fittingtributefunerals.com scores 65/100

Fix these first

Your site is built with Squarespace. The steps below say where each setting is, and our Squarespace SEO guide walks through the rest.

Title tagcritical
“Fitting Tribute: Green Burials, Home Funerals, Cremations at Green-Wood”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
On Squarespace: Pages panel → gear icon on the page → SEO tab: fill in the SEO title.
Preview and measure your title with the free title tag checker
Read the guide: how to write title tags
See the details
Mobile viewportcritical
viewport: initial-scale=1
Fix: Use <meta name="viewport" content="width=device-width, initial-scale=1"> and allow zoom.
Read the guide: mobile-friendly websites
See the details
Render-blocking resourceshigh
0 blocking script(s) and 8 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
See the details
HTTP → HTTPS redirecthigh
http:// does not redirect to https://.
Fix: 301-redirect all http:// requests to https://.
Read the guide: fixing a "Not secure" warning
See the details
H1 headingcritical
“Get in Touch”
Fix: Use one H1 that states the page topic with its main keyword.
On Squarespace: Select the main heading text and choose Heading 1 from the text style menu; use Heading 2 for the rest.
See the details
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
See the details
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
See the details
Anchor text qualitymedium
No link text points to two different pages.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
See the details

Check the whole website

This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

Run a full-site audit

Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

Compare with competitors

See how this page scores against up to two competitors, side by side, and where they beat you.

Compare sites

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to fittingtributefunerals.com…

Indexing & crawling 94%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap found at http://www.fittingtributefunerals.com/sitemap.xml with 153 URLs.
Declared in robots.txt.
This page is NOT listed in it.
Most recent lastmod: 2026-11-05.
!
Canonical URLhigh
Canonical: http://www.fittingtributefunerals.com
Points to a DIFFERENT address – Google will probably index that one instead of this page.
The canonical uses http:// although the page is on https://.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
Read the guide: duplicate content
✓
Redirectshigh
1 redirect before the page loaded.
https://fittingtributefunerals.com/ → https://www.fittingtributefunerals.com/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
✓
www / non-wwwmedium
fittingtributefunerals.com redirects to www.fittingtributefunerals.com.

Content quality 70%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
453 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
✓
Readabilitymedium
Flesch reading ease 53 (fairly easy), about 15 words per sentence.
✓
Topic focushigh
8 of 8 title keywords appear in the main content.
!
H1 headingcritical
“Get in Touch”
The H1 shares no keywords with the title.
Fix: Use one H1 that states the page topic with its main keyword.
On Squarespace: Select the main heading text and choose Heading 1 from the text style menu; use Heading 2 for the rest.
!
Heading structuremedium
16 headings for 453 words – a lot for the amount of text.
1 skipped level(s), e.g. H2 → H4.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✗
Text-to-code ratiolow
2% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 63%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
✓
Entity clarityhigh
Identified as: Organization, LocalBusiness.
3 official profile link(s) (sameAs).
✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
!
Trust pages (E-E-A-T)medium
Links found to about and contact; missing privacy.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.

Structured data 100%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
3 JSON-LD block(s): WebSite, Organization, LocalBusiness.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
Recommended but missing: Organization.name, Organization.url, Organization.logo, LocalBusiness.telephone, LocalBusiness.url.
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 70%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
47 internal and 25 external links.
✗
Anchor text qualitymedium
No link text points to two different pages.
5 link(s) with no text at all.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
1 link(s) point to a redirect – link to the final address instead.
!
Internal links to http://medium
1 internal link(s) use http:// – each one goes through a redirect.
Fix: Update internal links to use https:// (or relative links).

Performance 40%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
326 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
!
HTML sizemedium
190 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
✓
Compressionmedium
Compressed with gzip.
✗
Render-blocking resourceshigh
0 blocking script(s) and 8 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
✗
Scripts & third partiesmedium
33 script tag(s); files loaded from 5 other domain(s): images.squarespace-cdn.com, use.typekit.net, assets.squarespace.com, definitions.sqspcdn.com, static1.squarespace.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
✗
Imagesmedium
20 image(s).
14 without width/height – can cause layout shift (CLS).
11 image(s) after the first three aren't lazy-loaded.
The first image is lazy-loaded – if it's the main (LCP) image, that delays it. Don't lazy-load images visible on arrival.
8 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
✗
Cachinglow
No Cache-Control header.
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 50%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✗
HTTP → HTTPS redirecthigh
http:// does not redirect to https://.
Fix: 301-redirect all http:// requests to https://.
Read the guide: fixing a "Not secure" warning
✗
HSTSmedium
HSTS: max-age=0
max-age is under 6 months – browsers will forget it quickly.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
Read the guide: the technical SEO checklist
✗
Security headerslow
Present: nosniff.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
Read the guide: the technical SEO checklist
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 50%

Usable on phones and by everyone – Google indexes the mobile version.

✗
Mobile viewportcritical
viewport: initial-scale=1
Fix: Use <meta name="viewport" content="width=device-width, initial-scale=1"> and allow zoom.
Read the guide: mobile-friendly websites
✓
Image alt textmedium
All 20 images have alt text.
✓
Form labelsmedium
All 1 form fields are labelled.
✗
Link nameslow
5 link(s) have no readable name for screen readers.
Fix: Add text or aria-label to icon-only links.
Read the guide: internal linking
✓
Tap-to-contactmedium
One-tap contact: phone and email.

Local SEO 75%

Signals that help you appear in Google Maps and 'near me' searches.

!
LocalBusiness markuphigh
LocalBusiness markup includes: address, openingHoursSpecification.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
On Squarespace: Fill in Settings → Business information. For full markup, paste our schema generator's code into Settings → Advanced → Code Injection → Header (Core plan and above).
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Contact details on pagemedium
A UK phone number is shown.
No postcode found (fine for service-area businesses).
An email link is shown.
✓
Map & directionslow
Links to or embeds a map.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for www.fittingtributefunerals.com

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 94%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

Search snippet & sharing 46%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 70%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 63%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 100%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 70%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Internal links to http://medium

Performance 40%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 50%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 50%

Mobile viewportcritical

Image alt textmedium

Form labelsmedium

Link nameslow

Tap-to-contactmedium

Local SEO 75%

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow