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SEO report: www.hsbc.co.uk scores 71/100

Fix these first

H1 headingcritical
2 H1 headings – one clear H1 is best practice.
Fix: Use one H1 that states the page topic with its main keyword.
See the details
Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
See the details
JSON-LD present & validhigh
No JSON-LD structured data.
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
Make valid code with the free schema generator
Read the guide: schema markup
See the details
Render-blocking resourceshigh
2 blocking script(s) and 1 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
See the details
Title tagcritical
“HSBC UK - Personal Banking, Mortgages, Loans & Bank Accounts”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
Preview and measure your title with the free title tag checker
Read the guide: how to write title tags
See the details
Heading structuremedium
70 headings for 640 words – a lot for the amount of text.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
See the details
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
See the details
Imagesmedium
10 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
See the details

Check the whole website

This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

Run a full-site audit

Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

Compare with competitors

See how this page scores against up to two competitors, side by side, and where they beat you.

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to hsbc.co.uk…

Indexing & crawling 100%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap index found at https://www.hsbc.co.uk/sitemaps.xml listing 1 sitemap.
Declared in robots.txt.
No lastmod dates – add accurate ones so search engines know what changed.
✓
Canonical URLhigh
Canonical: https://www.hsbc.co.uk/
Points to this page (self-referencing).
✓
Redirectshigh
1 redirect before the page loaded.
https://hsbc.co.uk/ → https://www.hsbc.co.uk/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
✓
www / non-wwwmedium
hsbc.co.uk redirects to www.hsbc.co.uk.

Content quality 43%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
640 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
!
Readabilitymedium
Flesch reading ease 49 (fairly difficult), about 18 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
Read the guide: how to write SEO content
✓
Topic focushigh
6 of 6 title keywords appear in the main content.
✗
H1 headingcritical
2 H1 headings – one clear H1 is best practice.
The H1 is empty.
Fix: Use one H1 that states the page topic with its main keyword.
✗
Heading structuremedium
70 headings for 640 words – a lot for the amount of text.
Levels are in order.
1 empty heading(s).
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
!
Text-to-code ratiolow
6% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 63%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
✓
Question-led contentmedium
8 heading(s) phrased as questions, e.g. “Already banking with us?”.
✗
Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
✓
Trust pages (E-E-A-T)medium
Links found to all three: about, contact and privacy.

Structured data 0%

Machine-readable facts for rich results and AI.

✗
JSON-LD present & validhigh
No JSON-LD structured data.
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
Make valid code with the free schema generator
Read the guide: schema markup
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 67%

Internal linking, anchor text and broken links.

!
Internal linkinghigh
387 internal and 24 external links.
Fix: Link to your most important pages from this page with descriptive text.
Read the guide: internal linking
!
Anchor text qualitymedium
Same text used for different pages: “current accounts”, “credit cards”, “insurance”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
1 link(s) point to a redirect – link to the final address instead.
!
Internal nofollowlow
3 internal link(s) are nofollow, so search engines may not follow them.
Fix: Remove rel="nofollow" from links to your own pages.

Performance 63%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
590 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
!
HTML sizemedium
203 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
✓
Compressionmedium
Compressed with gzip.
✗
Render-blocking resourceshigh
2 blocking script(s) and 1 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
✓
Scripts & third partiesmedium
10 script tag(s); files loaded from 3 other domain(s): rum.hlx.page, hsbc.edge.sdk.awswaf.com, tags.tiqcdn.com.
✗
Imagesmedium
10 image(s).
10 without width/height – can cause layout shift (CLS).
7 image(s) after the first three aren't lazy-loaded.
0 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
✓
Cachinglow
Cache-Control: max-age=60, s-maxage=60, stale-if-error=3600
✓
HTTP/3low
Server advertises HTTP/3 (faster on mobile networks).

Security 96%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✓
HSTSmedium
HSTS: max-age=31536000; includeSubdomains
!
Security headerslow
Present: CSP, nosniff, clickjacking protection.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
Read the guide: the technical SEO checklist
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 60%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1.0
✗
Image alt textmedium
3 of 10 images have no alt attribute.
Fix: Describe each meaningful image in its alt attribute (use alt="" for decorative ones).
Read the guide: image SEO
✓
Link nameslow
Every link has a readable name.
✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Read the guide: mobile-friendly websites

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

i
LocalBusiness markuphigh
No LocalBusiness structured data.
i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
i
Map & directionslow
No map or directions link.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for www.hsbc.co.uk

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 100%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

Search snippet & sharing 79%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 43%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 63%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 0%

JSON-LD present & validhigh

Breadcrumbslow

Links 67%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Internal nofollowlow

Performance 63%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 96%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 60%

Mobile viewportcritical

Image alt textmedium

Link nameslow

Tap-to-contactmedium

Local SEO not scored

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow