SEO report

SEO report for www.imperial.ac.uk

https://www.imperial.ac.uk/ · checked Sun, 01 Nov 2026 15:12 GMT

✓ 31 Passed! 8 Warnings✗ 10 FailedAI readiness 56%
Indexing & crawling100%
Search snippet & sharing67%
Content quality53%
AI search readiness56%
Structured data0%
Links100%
Performance63%
Security92%
Mobile & accessibility83%
Local SEO33%

Fix these first

  1. LocalBusiness markuphigh

    No LocalBusiness structured data.

    Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.

    Make the code with the free local business schema generator

    Read the guide: schema markup

    Also fixes: Entity clarity

    See the details

  2. JSON-LD present & validhigh

    No JSON-LD structured data.

    Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).

    Make valid code with the free schema generator

    Read the guide: schema markup

    See the details

  3. Render-blocking resourceshigh

    3 blocking script(s) and 1 stylesheet(s) in <head>.

    Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

    Read the guide: Core Web Vitals

    See the details

  4. Title tagcritical

    “Imperial College London”

    Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.

    Preview and measure your title with the free title tag checker

    Read the guide: how to write title tags

    See the details

  5. H1 headingcritical

    2 H1 headings – one clear H1 is best practice.

    Fix: Use one H1 that states the page topic with its main keyword.

    See the details

  6. Heading structuremedium

    29 headings for 357 words – a lot for the amount of text.

    Fix: Use H2s for main sections and H3s inside them, without skipping levels.

    Read the guide: the on-page SEO checklist

    See the details

  7. Question-led contentmedium

    No headings phrased as questions.

    Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

    Read the guide: how to write SEO content

    See the details

  8. Freshness signalsmedium

    No published/updated date found.

    Fix: Show a 'last updated' date and add dateModified to your structured data.

    See the details

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to imperial.ac.uk…

Indexing & crawling 100%

Can search engines reach, read and index this page?

  • ✓

    Status codecritical

    The page returned HTTP 200.

  • ✓

    Indexablecritical

    No noindex instruction – the page can appear in search.

  • ✓

    robots.txthigh

    robots.txt found.

    Googlebot is allowed to crawl this page.

  • ✓

    XML sitemaphigh

    Sitemap found at https://www.imperial.ac.uk/sitemap.xml with over 7,735 URLs (we read the first 1 MB).

    Declared in robots.txt.

    This page is listed in it.

    No lastmod dates – add accurate ones so search engines know what changed.

  • ✓

    Canonical URLhigh

    Canonical: https://www.imperial.ac.uk/

    Points to this page (self-referencing).

  • ✓

    Redirectshigh

    1 redirect before the page loaded.

    https://imperial.ac.uk/ → https://www.imperial.ac.uk/

    A single redirect to your preferred address is normal; just make sure your own links use the final address.

  • ✓

    www / non-wwwmedium

    imperial.ac.uk redirects to www.imperial.ac.uk.

Search snippet & sharing 67%

How the page looks in Google results and when shared.

Content quality 53%

Is there enough clear, useful text that matches what the page targets?

  • !

    Word countmedium

    357 words of main content (inside <main>).

    Google has no minimum word count – this is a rough guide to whether the page answers the question in full.

    Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.

    Count words and keywords with the free word counter

    Read the guide: how to write SEO content

  • !

    Readabilitymedium

    Flesch reading ease 34 (fairly difficult), about 15 words per sentence.

    Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.

    Read the guide: how to write SEO content

  • ✓

    Topic focushigh

    2 of 2 title keywords appear in the main content.

  • !

    H1 headingcritical

    2 H1 headings – one clear H1 is best practice.

    The H1 shares no keywords with the title.

    Fix: Use one H1 that states the page topic with its main keyword.

  • ✗

    Heading structuremedium

    29 headings for 357 words – a lot for the amount of text.

    Levels are in order.

    Fix: Use H2s for main sections and H3s inside them, without skipping levels.

    Read the guide: the on-page SEO checklist

  • !

    Text-to-code ratiolow

    8% of the HTML is visible text.

    Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 56%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

  • ✓

    AI crawler accesshigh

    Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.

  • ✓

    Snippet controlshigh

    No snippet restrictions – search and AI answers can quote this page.

  • ✓

    llms.txtlow

    /llms.txt found.

  • ✗

    Question-led contentmedium

    No headings phrased as questions.

    Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

    Read the guide: how to write SEO content

  • ✗

    Entity clarityhigh

    No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.

    Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.

    Make the code with the free local business schema generator

    Read the guide: schema markup

  • ✗

    Freshness signalsmedium

    No published/updated date found.

    Fix: Show a 'last updated' date and add dateModified to your structured data.

  • ✓

    Trust pages (E-E-A-T)medium

    Links found to all three: about, contact and privacy.

Structured data 0%

Machine-readable facts for rich results and AI.

Performance 63%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

  • !

    Server response (TTFB)high

    1216 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).

    Fix: Use page caching or a CDN (e.g. Cloudflare) so HTML is served from the edge.

  • ✓

    HTML sizemedium

    55 kB of HTML.

  • ✓

    Compressionmedium

    Compressed with gzip.

  • ✗

    Render-blocking resourceshigh

    3 blocking script(s) and 1 stylesheet(s) in <head>.

    Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

    Read the guide: Core Web Vitals

  • ✓

    Scripts & third partiesmedium

    7 script tag(s); files loaded from 4 other domain(s): cdn-ukwest.onetrust.com, cdnjs.cloudflare.com, googletagmanager.com, pxl01-imperialacuk.terminalfour.net.

  • !

    Imagesmedium

    8 image(s).

    1 without width/height – can cause layout shift (CLS).

    6 use WebP/AVIF or responsive srcset.

    Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.

    Read the guide: image SEO

  • ✓

    Cachinglow

    Cache-Control: max-age=300

  • i

    HTTP/3low

    Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 92%

Visitor safety signals that browsers and Google check.

  • ✓

    HTTPScritical

    Secure HTTPS with no mixed content.

  • ✓

    HTTP → HTTPS redirecthigh

    http:// redirects to https://.

  • ✓

    HSTSmedium

    HSTS: max-age=31536000; includeSubDomains; preload

  • ✓

    Security headerslow

    Present: CSP, nosniff, Referrer-Policy, Permissions-Policy, clickjacking protection.

  • ✗

    Server fingerprintlow

    X-Powered-By reveals “ARR/3.0”.

    Fix: Remove X-Powered-By so attackers can't see your software versions.

Mobile & accessibility 83%

Usable on phones and by everyone – Google indexes the mobile version.

  • ✓

    Mobile viewportcritical

    viewport: width=device-width, initial-scale=1.0

  • ✓

    Image alt textmedium

    All 8 images have alt text.

  • ✓

    Form labelsmedium

    All 4 form fields are labelled.

  • ✗

    Tap-to-contactmedium

    No tel: or mailto: links.

    Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.

    Read the guide: mobile-friendly websites

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

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