SEO report for mercury.com
https://mercury.com/ · checked Sun, 01 Nov 2026 21:30 GMT
Fix these first
- Title tagcritical
“Online Business Banking For Startups, Small Businesses & Scaling Companies”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
- Required propertiesmedium
Missing required: FinancialService.address.
Fix: Fill in the missing properties so the markup qualifies for rich results – test with Google's Rich Results Test.
- Anchor text qualitymedium
No link text points to two different pages.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
- HTML sizemedium
812 kB of HTML – heavy for phones.
Fix: Remove inline bloat, base64 images and unused markup.
- Scripts & third partiesmedium
54 script tag(s); files loaded from 3 other domain(s): transcend-cdn.com, unpkg.com, datocms-assets.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- Form labelsmedium
1 of 2 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to mercury.com…
Indexing & crawling 100%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✓
XML sitemaphigh
Sitemap found at https://mercury.com/sitemap.xml with 164 URLs.
Declared in robots.txt.
This page is listed in it.
Most recent lastmod: 2026-11-01T00:00:00.000Z.
- ✓
Canonical URLhigh
Canonical: https://mercury.com
Points to this page (self-referencing).
- ✓
Redirectshigh
Loads directly with no redirects.
- ✓
www / non-wwwmedium
www.mercury.com redirects to mercury.com.
Search snippet & sharing 58%
How the page looks in Google results and when shared.
- ✗
Title tagcritical
“Online Business Banking For Startups, Small Businesses & Scaling Companies”
About 704px of Google's ~580px desktop width – it will probably be cut off.
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- ✓
Meta descriptionhigh
121 characters, ~760px of ~990px.
Good length.
Google sometimes rewrites descriptions to match the search; a good one is still used most often.
- ✓
Faviconlow
Favicon linked (Google shows it next to results).
- ✓
Languagelow
lang="en"
Content quality 87%
Is there enough clear, useful text that matches what the page targets?
- ✓
Word countmedium
814 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
- ✓
Readabilitymedium
Flesch reading ease 66 (plain English), about 8 words per sentence.
- ✓
Topic focushigh
6 of 8 title keywords appear in the main content (missing: small, scaling).
- ✓
H1 headingcritical
“Radically different banking”
- !
Heading structuremedium
20 headings for 814 words.
1 skipped level(s), e.g. H2 → H4.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- ✗
Text-to-code ratiolow
1% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.
AI search readiness 69%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
- ✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- ✓
Entity clarityhigh
Identified as: Organization, Person, FinancialService.
18 official profile link(s) (sameAs).
- ✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
- ✓
Trust pages (E-E-A-T)medium
Links found to all three: about, contact and privacy.
Structured data 60%
Machine-readable facts for rich results and AI.
- ✓
JSON-LD present & validhigh
1 JSON-LD block(s): Organization, PostalAddress, ContactPoint, Person, FinancialService, OfferCatalog, Offer, WebSite, MobileApplication, AggregateRating.
All blocks parse correctly.
- ✗
Required propertiesmedium
Missing required: FinancialService.address.
Recommended but missing: FinancialService.telephone.
Fix: Fill in the missing properties so the markup qualifies for rich results – test with Google's Rich Results Test.
Links 75%
Internal linking, anchor text and broken links.
- ✓
Internal linkinghigh
107 internal and 41 external links.
- ✗
Anchor text qualitymedium
No link text points to two different pages.
1 vague link(s) like “click here” or “read more”.
8 link(s) with no text at all.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
- ✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
Performance 53%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
163 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- ✗
HTML sizemedium
812 kB of HTML – heavy for phones.
Fix: Remove inline bloat, base64 images and unused markup.
- ✓
Compressionmedium
Compressed with br.
- !
Render-blocking resourceshigh
1 blocking script(s) and 4 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- ✗
Scripts & third partiesmedium
54 script tag(s); files loaded from 3 other domain(s): transcend-cdn.com, unpkg.com, datocms-assets.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- !
Imagesmedium
35 image(s).
2 without width/height – can cause layout shift (CLS).
8 image(s) after the first three aren't lazy-loaded.
22 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
- !
Cachinglow
Cache-Control: private, no-store
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
- i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.
Security 92%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✓
HSTSmedium
HSTS: max-age=63072000
- ✗
Security headerslow
Present: CSP, clickjacking protection.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
- ✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).
Mobile & accessibility 58%
Usable on phones and by everyone – Google indexes the mobile version.
- ✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
- ✓
Image alt textmedium
All 35 images have alt text.
- ✗
Form labelsmedium
1 of 2 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
- ✗
Link nameslow
8 link(s) have no readable name for screen readers.
Fix: Add text or aria-label to icon-only links.
- ✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Local SEO 25%
Signals that help you appear in Google Maps and 'near me' searches.
- !
LocalBusiness markuphigh
LocalBusiness markup includes: url.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
- ✗
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
Fix: Show the same business name, area and phone/email as your Google Business Profile.
- ✗
Map & directionslow
No map or directions link.
Fix: Add a Google Maps directions link so customers can find you.