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SEO report: www.natwest.com scores 75/100

Fix these first

Render-blocking resourceshigh
7 blocking script(s) and 3 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
See the details
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
Make the code with the free local business schema generator
Read the guide: schema markup
See the details
Title tagcritical
“NatWest Online – Bank Accounts, Mortgages, Loans and Savings”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
Preview and measure your title with the free title tag checker
Read the guide: how to write title tags
See the details
H1 headingcritical
3 H1 headings – one clear H1 is best practice.
Fix: Use one H1 that states the page topic with its main keyword.
See the details
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
See the details
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
See the details
Scripts & third partiesmedium
46 script tag(s); files loaded from 3 other domain(s): cdn.cookielaw.org, assets.adobedtm.com, nw.scene7.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
See the details
Imagesmedium
53 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
See the details

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This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

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Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

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See how this page scores against up to two competitors, side by side, and where they beat you.

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to natwest.com…

Indexing & crawling 100%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap found at https://www.natwest.com/sitemap.xml with over 3,753 URLs (we read the first 1 MB).
Declared in robots.txt.
This page is listed in it.
Most recent lastmod: 2026-10-30.
✓
Canonical URLhigh
Canonical: https://www.natwest.com
Points to this page (self-referencing).
✓
Redirectshigh
1 redirect before the page loaded.
https://natwest.com/ → https://www.natwest.com/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
✓
www / non-wwwmedium
natwest.com redirects to www.natwest.com.

Content quality 73%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
878 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
✓
Readabilitymedium
Flesch reading ease 58 (fairly easy), about 11 words per sentence.
✓
Topic focushigh
6 of 6 title keywords appear in the main content.
!
H1 headingcritical
3 H1 headings – one clear H1 is best practice.
The H1 shares no keywords with the title.
Fix: Use one H1 that states the page topic with its main keyword.
!
Heading structuremedium
31 headings for 878 words – a lot for the amount of text.
1 skipped level(s), e.g. H2 → H4.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
!
Text-to-code ratiolow
6% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 75%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✓
llms.txtlow
/llms.txt found.
✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
✓
Entity clarityhigh
Identified as: Organization.
3 official profile link(s) (sameAs).
✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
✓
Trust pages (E-E-A-T)medium
Links found to all three: about, contact and privacy.

Structured data 100%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
1 JSON-LD block(s): Organization.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 67%

Internal linking, anchor text and broken links.

!
Internal linkinghigh
379 internal and 23 external links.
Fix: Link to your most important pages from this page with descriptive text.
Read the guide: internal linking
!
Anchor text qualitymedium
Same text used for different pages: “remortgage to natwest”, “loans”, “investments”, “credit cards”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
1 link(s) point to a redirect – link to the final address instead.
!
Internal nofollowlow
1 internal link(s) are nofollow, so search engines may not follow them.
Fix: Remove rel="nofollow" from links to your own pages.

Performance 47%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
118 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
!
HTML sizemedium
220 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
✓
Compressionmedium
Compressed with br.
✗
Render-blocking resourceshigh
7 blocking script(s) and 3 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
✗
Scripts & third partiesmedium
46 script tag(s); files loaded from 3 other domain(s): cdn.cookielaw.org, assets.adobedtm.com, nw.scene7.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
✗
Imagesmedium
53 image(s).
28 without width/height – can cause layout shift (CLS).
11 image(s) after the first three aren't lazy-loaded.
20 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
✓
Cachinglow
Cache-Control: max-age=900, public
i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 100%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✓
HSTSmedium
HSTS: max-age=31536000; includeSubDomains; preload
✓
Security headerslow
Present: CSP, nosniff, Referrer-Policy, Permissions-Policy, clickjacking protection.
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 67%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1.0
✗
Image alt textmedium
34 of 53 images have no alt attribute.
Fix: Describe each meaningful image in its alt attribute (use alt="" for decorative ones).
Read the guide: image SEO
✓
Form labelsmedium
All 1 form fields are labelled.
✓
Link nameslow
Every link has a readable name.
✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Read the guide: mobile-friendly websites

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

✗
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Contact details on pagemedium
No phone number found.
A UK postcode is shown.
✗
Map & directionslow
No map or directions link.
Fix: Add a Google Maps directions link so customers can find you.
Read the guide: the local SEO checklist

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for www.natwest.com

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 100%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

Search snippet & sharing 67%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 73%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 75%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 100%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 67%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Internal nofollowlow

Performance 47%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 100%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 67%

Mobile viewportcritical

Image alt textmedium

Form labelsmedium

Link nameslow

Tap-to-contactmedium

Local SEO 33%

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow