SEO report for www.opb.org
https://www.opb.org/ · checked Sun, 01 Nov 2026 19:34 GMT
Fix these first
- H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
- Meta descriptionhigh
No meta description – Google will pick text from the page.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
- Topic focushigh
1 of 3 title keywords appear in the main content (missing: oregon, broadcasting).
Fix: Use your main title phrases naturally in the opening paragraph and headings.
- Word countmedium
119 words of main content (inside <main>).
Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.
- Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
- HTML sizemedium
979 kB of HTML – heavy for phones (we only analysed the first 1 MB).
Fix: Remove inline bloat, base64 images and unused markup.
- Imagesmedium
4 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to opb.org…
Indexing & crawling 88%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- !
XML sitemaphigh
Sitemap found at https://www.opb.org/arc/outboundfeeds/news-sitemap/?outputType=xml with 39 URLs.
Not declared in robots.txt.
This page is NOT listed in it.
Most recent lastmod: 2026-11-01T19:17:47.913Z.
Fix: Add a 'Sitemap:' line to robots.txt, list every indexable page and include accurate lastmod dates.
- !
Canonical URLhigh
Canonical: https://www.opb.org/homepage
Points to a DIFFERENT address – Google will probably index that one instead of this page.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
- ✓
Redirectshigh
1 redirect before the page loaded.
https://opb.org/ → https://www.opb.org/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
- ✓
www / non-wwwmedium
opb.org redirects to www.opb.org.
Search snippet & sharing 75%
How the page looks in Google results and when shared.
- ✓
Title tagcritical
“Oregon Public Broadcasting - OPB”
About 309px of Google's ~580px desktop width.
- ✗
Meta descriptionhigh
No meta description – Google will pick text from the page.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
- ✓
Faviconlow
Favicon linked (Google shows it next to results).
- ✓
Languagelow
lang="en"
Content quality 23%
Is there enough clear, useful text that matches what the page targets?
- ✗
Word countmedium
119 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.
- i
Readabilitymedium
Not enough paragraph text to score readability.
- ✗
Topic focushigh
1 of 3 title keywords appear in the main content (missing: oregon, broadcasting).
Fix: Use your main title phrases naturally in the opening paragraph and headings.
- ✗
H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
- ✓
Heading structuremedium
9 headings for 119 words.
Levels are in order.
- ✓
Text-to-code ratiolow
93% of the HTML is visible text.
AI search readiness 53%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
- ✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- !
Entity clarityhigh
Identified as: Organization.
No sameAs links to official profiles (Google Business Profile, LinkedIn, Facebook, Companies House…).
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
- ✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
- !
Trust pages (E-E-A-T)medium
Links found to about and privacy; missing contact.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
Structured data 100%
Machine-readable facts for rich results and AI.
- ✓
JSON-LD present & validhigh
1 JSON-LD block(s): WebPage, Organization, ImageObject.
All blocks parse correctly.
- ✓
Required propertiesmedium
Key types include Google's required properties.
Links 100%
Internal linking, anchor text and broken links.
- ✓
Internal linkinghigh
27 internal and 4 external links.
- ✓
Anchor text qualitymedium
No link text points to two different pages.
- ✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
1 link(s) point to a redirect – link to the final address instead.
Performance 67%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
723 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- ✗
HTML sizemedium
979 kB of HTML – heavy for phones (we only analysed the first 1 MB).
Fix: Remove inline bloat, base64 images and unused markup.
- ✓
Compressionmedium
Compressed with gzip.
- ✓
Render-blocking resourceshigh
0 blocking script(s) and 0 stylesheet(s) in <head>.
- !
Scripts & third partiesmedium
14 script tag(s); files loaded from 4 other domain(s): consent.trustarc.com, opb.video-player.arcpublishing.com, dkmymv74hfy38.cloudfront.net, googletagmanager.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- ✗
Imagesmedium
4 image(s).
4 without width/height – can cause layout shift (CLS).
1 image(s) after the first three aren't lazy-loaded.
0 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
- ✓
Cachinglow
Cache-Control: private, max-age=60
- i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.
Security 75%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✗
HSTSmedium
No Strict-Transport-Security header.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
- ✗
Security headerslow
Present: CSP.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
- ✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).
Mobile & accessibility 58%
Usable on phones and by everyone – Google indexes the mobile version.
- ✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
- !
Image alt textmedium
1 of 4 images have no alt attribute.
Fix: Describe each meaningful image in its alt attribute (use alt="" for decorative ones).
- ✗
Form labelsmedium
1 of 7 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
- ✓
Link nameslow
Every link has a readable name.
- ✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Local SEO not scored
This site doesn't look like a local business, so these checks are shown for information and not scored.
- i
LocalBusiness markuphigh
No LocalBusiness structured data.
- i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
- i
Map & directionslow
No map or directions link.