SEO report for www.patchadam.com

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to patchadam.com…

Indexing & crawling 100%

Can search engines reach, read and index this page?

• ✓

  Status codecritical

  The page returned HTTP 200.

• ✓

  Indexablecritical

  No noindex instruction – the page can appear in search.

• ✓

  robots.txthigh

  robots.txt found.

  Googlebot is allowed to crawl this page.

• ✓

  XML sitemaphigh

  Sitemap index found at https://www.patchadam.com/sitemap.xml listing 6 sitemaps.

  Declared in robots.txt.

  No lastmod dates – add accurate ones so search engines know what changed.

• ✓

  Canonical URLhigh

  Canonical: https://www.patchadam.com/

  Points to this page (self-referencing).

• ✓

  Redirectshigh

  1 redirect before the page loaded.

  https://patchadam.com/ → https://www.patchadam.com/

  A single redirect to your preferred address is normal; just make sure your own links use the final address.

• ✓

  www / non-wwwmedium

  patchadam.com redirects to www.patchadam.com.

Search snippet & sharing 71%

How the page looks in Google results and when shared.

• !

  Title tagcritical

  “UK’s Best CBD Online Shop | PATCH ADAM – Patch Adam”

  About 591px of Google's ~580px desktop width – it will probably be cut off.

  Repeated words: patch, adam.

  Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.

  On Shopify: Open the product, collection or page, scroll to “Search engine listing” and click Edit. For the home page: Online Store → Preferences.

  Preview and measure your title with the free title tag checker

  Read the guide: how to write title tags

• ✓

  Meta descriptionhigh

  132 characters, ~873px of ~990px.

  Good length.

  Google sometimes rewrites descriptions to match the search; a good one is still used most often.

• ✓

  Open Graph & social cardsmedium

  Open Graph title and image set.

  Twitter/X card: summary_large_image.

• ✗

  Faviconlow

  No favicon linked.

  Fix: Add a square favicon at least 48×48px.

• ✓

  Languagelow

  lang="en"

Content quality 60%

Is there enough clear, useful text that matches what the page targets?

• ✓

  Word countmedium

  1,007 words of main content (inside <main>).

  Google has no minimum word count – this is a rough guide to whether the page answers the question in full.

• ✓

  Readabilitymedium

  Flesch reading ease 58 (fairly easy), about 17 words per sentence.

• !

  Topic focushigh

  5 of 7 title keywords appear in the main content (missing: online, ndash).

  Fix: Use your main title phrases naturally in the opening paragraph and headings.

  Find the phrases people search with the free keyword generator

  Read the guide: how to write SEO content

• !

  H1 headingcritical

  “”

  The H1 is empty.

  Fix: Use one H1 that states the page topic with its main keyword.

  On Shopify: Most themes use the product or page title as the H1. If there's a second H1, check the sections added in Online Store → Themes → Customize.

• !

  Heading structuremedium

  41 headings for 1007 words – a lot for the amount of text.

  Levels are in order.

  1 empty heading(s).

  Fix: Use H2s for main sections and H3s inside them, without skipping levels.

  Read the guide: the on-page SEO checklist

• ✗

  Text-to-code ratiolow

  3% of the HTML is visible text.

  Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 100%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

• ✓

  AI crawler accesshigh

  Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.

• ✓

  Snippet controlshigh

  No snippet restrictions – search and AI answers can quote this page.

• ✓

  llms.txtlow

  /llms.txt found.

• ✓

  Question-led contentmedium

  7 heading(s) phrased as questions, e.g. “What is CBD?”.

• ✓

  Entity clarityhigh

  Identified as: Organization.

  9 official profile link(s) (sameAs).

• ✓

  Freshness signalsmedium

  The page shows when it was published or last updated.

• ✓

  Trust pages (E-E-A-T)medium

  Links found to all three: about, contact and privacy.

Structured data 100%

Machine-readable facts for rich results and AI.

• ✓

  JSON-LD present & validhigh

  2 JSON-LD block(s): Organization, WebSite, SearchAction.

  All blocks parse correctly.

• ✓

  Required propertiesmedium

  Key types include Google's required properties.

• i

  Breadcrumbslow

  Home page – breadcrumbs not needed.

Links 88%

Internal linking, anchor text and broken links.

• ✓

  Internal linkinghigh

  74 internal and 12 external links.

• !

  Anchor text qualitymedium

  Same text used for different pages: “learn more”.

  4 vague link(s) like “click here” or “read more”.

  Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.

  Check every link's wording with the free anchor text checker

  Read the guide: internal linking

• ✓

  Broken links (sample)high

  Checked 12 internal link(s).

  No broken links found.

Performance 63%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

• ✓

  Server response (TTFB)high

  487 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).

• !

  HTML sizemedium

  344 kB of HTML.

  Fix: Remove inline bloat, base64 images and unused markup.

• ✓

  Compressionmedium

  Compressed with br.

• ✓

  Render-blocking resourceshigh

  0 blocking script(s) and 1 stylesheet(s) in <head>.

• ✗

  Scripts & third partiesmedium

  51 script tag(s); files loaded from 1 other domain(s): cdn.shopify.com.

  Fix: Remove unused tracking and widget scripts; every third party adds connection time.

  Read the guide: Core Web Vitals

• ✗

  Imagesmedium

  21 image(s).

  5 without width/height – can cause layout shift (CLS).

  2 image(s) after the first three aren't lazy-loaded.

  19 use WebP/AVIF or responsive srcset.

  Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.

  Read the guide: image SEO

• !

  Cachinglow

  Cache-Control: private, max-age=0, must-revalidate

  Fix: Set Cache-Control so browsers and CDNs can reuse the page.

• i

  HTTP/3low

  Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 88%

Visitor safety signals that browsers and Google check.

• ✓

  HTTPScritical

  Secure HTTPS with no mixed content.

• ✓

  HTTP → HTTPS redirecthigh

  http:// redirects to https://.

• !

  HSTSmedium

  HSTS: max-age=7889238

  max-age is under 6 months – browsers will forget it quickly.

  Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.

  Read the guide: the technical SEO checklist

• !

  Security headerslow

  Present: CSP, nosniff, clickjacking protection.

  Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).

  Read the guide: the technical SEO checklist

• ✓

  Server fingerprintlow

  No X-Powered-By header (server: cloudflare).

Mobile & accessibility 75%

Usable on phones and by everyone – Google indexes the mobile version.

• ✓

  Mobile viewportcritical

  viewport: width=device-width,initial-scale=1

• !

  Image alt textmedium

  2 of 21 images have no alt attribute.

  Fix: Describe each meaningful image in its alt attribute (use alt="" for decorative ones).

  On Shopify: Products → open the product → click an image → Add alt text.

  Read the guide: image SEO

• ✓

  Form labelsmedium

  All 3 form fields are labelled.

• ✓

  Link nameslow

  Every link has a readable name.

• ✗

  Tap-to-contactmedium

  No tel: or mailto: links.

  Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.

  Read the guide: mobile-friendly websites

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

• ✗

  LocalBusiness markuphigh

  No LocalBusiness structured data.

  Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.

  On Shopify: Paste our schema generator's code into theme.liquid (Online Store → Themes → ⋯ → Edit code), just before </head>.

  Make the code with the free local business schema generator

  Read the guide: schema markup

• ✓

  Contact details on pagemedium

  No phone number found.

  A UK postcode is shown.

• ✗

  Map & directionslow

  No map or directions link.

  Fix: Add a Google Maps directions link so customers can find you.

  Read the guide: the local SEO checklist