How accurate is the score?

Every check is based on what Google and the AI providers document publicly, and title widths are measured in pixels the way Google displays them. The score is a guide to how well-prepared a page is – no tool can guarantee rankings, because Google also weighs links, competition and many other signals.

Do you store my website's content?

No. We fetch the page like a search engine would, analyse it and keep only the finished report in a short-lived cache for an hour so repeat views are fast.

Is there a limit on how many sites I can check?

Not for normal use. The instant tools run in your browser and are unlimited. Full checks and audits only have a safety limit set far above what a person can use by hand (two checks a minute, every minute), plus a cap on how often any one website can be checked – that stops bots using XKey to flood other people's sites.

Do I need to give my email address?

No. XKey never asks for an email, an account or card details – not even for weekly monitoring, which gives you a private link instead.

Can I download my SEO report without signing up?

Yes. Use "Print or save as PDF" at the bottom of any report. The website audit also gives you a PDF and a CSV of every page, with no sign-up.

Can I check a competitor's website?

Yes – any public website. To see your site and up to two competitors side by side, use the competitor comparison.

Why is my score different from other SEO checkers?

Each tool weights different checks. XKey gives extra weight to things that stop a page appearing at all (indexing, titles, H1) and adds AI search readiness, which most checkers don't measure yet.

SEO report: patternbackup.com scores 73/100

Fix these first

Your site is built with WordPress. The steps below say where each setting is, and our WordPress SEO guide walks through the rest.

Indexablecritical
The page tells search engines not to index it (noindex).
Fix: Remove the noindex meta tag or X-Robots-Tag header if this page should be found.
On WordPress: Settings → Reading: untick “Discourage search engines from indexing this site”. In Yoast or Rank Math, check this page isn't set to noindex.
Test your robots.txt rules with the free tester
Read the guide: why isn't my website on Google?
See the details
Canonical URLhigh
No canonical tag.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
Read the guide: duplicate content
See the details
Render-blocking resourceshigh
5 blocking script(s) and 34 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
See the details
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
On WordPress: Make the code with our free schema generator, then paste it into your site header with a free plugin such as WPCode.
Make the code with the free local business schema generator
Read the guide: schema markup
Also fixes: Entity clarity
See the details
H1 headingcritical
2 H1 headings – one clear H1 is best practice.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
See the details
HTML sizemedium
947 kB of HTML – heavy for phones.
Fix: Remove inline bloat, base64 images and unused markup.
See the details
Scripts & third partiesmedium
68 script tag(s); files loaded from 3 other domain(s): js.qualified.com, googletagmanager.com, rankwhisper.matomo.cloud.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
See the details
Imagesmedium
50 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
Read the guide: image SEO
See the details

Check the whole website

This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

Run a full-site audit

Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

Compare with competitors

See how this page scores against up to two competitors, side by side, and where they beat you.

Compare sites

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to patternbackup.com…

Indexing & crawling 67%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✗
Indexablecritical
The page tells search engines not to index it (noindex).
Fix: Remove the noindex meta tag or X-Robots-Tag header if this page should be found.
On WordPress: Settings → Reading: untick “Discourage search engines from indexing this site”. In Yoast or Rank Math, check this page isn't set to noindex.
Test your robots.txt rules with the free tester
Read the guide: why isn't my website on Google?
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap index found at https://patternbackup.com/sitemap_index.xml listing 8 sitemaps.
Declared in robots.txt.
Most recent lastmod: 2024-08-30T11:20:24+00:00.
✗
Canonical URLhigh
No canonical tag.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
Read the guide: duplicate content
✓
Redirectshigh
Loads directly with no redirects.
✓
www / non-wwwmedium
www.patternbackup.com redirects to patternbackup.com.

Content quality 63%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
700 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
!
Readabilitymedium
Flesch reading ease 45 (fairly difficult), about 12 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
Read the guide: how to write SEO content
✓
Topic focushigh
4 of 5 title keywords appear in the main content (missing: solutions).
!
H1 headingcritical
2 H1 headings – one clear H1 is best practice.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
!
Heading structuremedium
20 headings for 700 words – a lot for the amount of text.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✗
Text-to-code ratiolow
1% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 78%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
!
Question-led contentmedium
1 heading(s) phrased as questions, e.g. “Why Brands Work With Pattern”.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
!
Entity clarityhigh
Identified as: Person, Organization.
1 official profile link(s) (sameAs).
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Freshness signalsmedium
The page shows when it was published or last updated.
✓
Trust pages (E-E-A-T)medium
Links found to all three: about, contact and privacy.

Structured data 100%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
1 JSON-LD block(s): Person, Organization, WebSite, SearchAction, ImageObject, WebPage, Article.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
Recommended but missing: Person.url, Person.logo.
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 83%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
97 internal and 6 external links.
!
Anchor text qualitymedium
Same text used for different pages: “read story”, “home”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
!
Internal nofollowlow
1 internal link(s) are nofollow, so search engines may not follow them.
Fix: Remove rel="nofollow" from links to your own pages.

Performance 33%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
478 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
✗
HTML sizemedium
947 kB of HTML – heavy for phones.
Fix: Remove inline bloat, base64 images and unused markup.
✓
Compressionmedium
Compressed with br.
✗
Render-blocking resourceshigh
5 blocking script(s) and 34 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
✗
Scripts & third partiesmedium
68 script tag(s); files loaded from 3 other domain(s): js.qualified.com, googletagmanager.com, rankwhisper.matomo.cloud.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
✗
Imagesmedium
50 image(s).
32 without width/height – can cause layout shift (CLS).
33 image(s) after the first three aren't lazy-loaded.
3 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
Read the guide: image SEO
✗
Cachinglow
No Cache-Control header.
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 92%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✓
HSTSmedium
HSTS: max-age=63072000; includeSubDomains; preload
✗
Security headerslow
Present: nosniff.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
Read the guide: the technical SEO checklist
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 100%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
✓
Image alt textmedium
All 50 images have alt text.
✓
Link nameslow
Every link has a readable name.
✓
Tap-to-contactmedium
One-tap contact: phone and email.

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

✗
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
On WordPress: Make the code with our free schema generator, then paste it into your site header with a free plugin such as WPCode.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Contact details on pagemedium
A UK phone number is shown.
A UK postcode is shown.
An email link is shown.
✗
Map & directionslow
No map or directions link.
Fix: Add a Google Maps directions link so customers can find you.
Read the guide: the local SEO checklist

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for patternbackup.com

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 67%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

Search snippet & sharing 100%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 63%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 78%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 100%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 83%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Internal nofollowlow

Performance 33%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 92%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 100%

Mobile viewportcritical

Image alt textmedium

Link nameslow

Tap-to-contactmedium

Local SEO 33%

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow