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Each tool weights different checks. XKey gives extra weight to things that stop a page appearing at all (indexing, titles, H1) and adds AI search readiness, which most checkers don't measure yet.

SEO report: safety.google scores 79/100

Fix these first

Title tagcritical
“Control Your Online Safety and Privacy - Google Safety Center”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
Preview and measure your title with the free title tag checker
Read the guide: how to write title tags
See the details
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
See the details
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
See the details
Imagesmedium
59 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
See the details
HSTSmedium
No Strict-Transport-Security header.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
Read the guide: the technical SEO checklist
See the details
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Read the guide: mobile-friendly websites
See the details
Canonical URLhigh
Canonical: https://safety.google/intl/en_us/
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
Read the guide: duplicate content
See the details
Entity clarityhigh
Identified as: Organization.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
See the details

Check the whole website

This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

Run a full-site audit

Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

Compare with competitors

See how this page scores against up to two competitors, side by side, and where they beat you.

Compare sites

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to safety.google…

Indexing & crawling 90%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap found at https://safety.google/sitemap.xml with over 291 URLs (we read the first 1 MB).
Declared in robots.txt.
This page is listed in it.
No lastmod dates – add accurate ones so search engines know what changed.
!
Canonical URLhigh
Canonical: https://safety.google/intl/en_us/
Points to a DIFFERENT address – Google will probably index that one instead of this page.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
Read the guide: duplicate content
✓
Redirectshigh
Loads directly with no redirects.
✓
www / non-wwwmedium
www.safety.google isn't in use (HTTP 404).
!
hreflangmedium
33 hreflang link(s).
All language codes are valid.
The list doesn't include this page itself – Google requires each page to list itself.
Fix: Use valid ISO language(-region) codes, absolute URLs, include this page itself, and make sure every alternate links back.

Content quality 87%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
433 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
✓
Readabilitymedium
Flesch reading ease 59 (fairly easy), about 11 words per sentence.
✓
Topic focushigh
4 of 5 title keywords appear in the main content (missing: center).
✓
H1 headingcritical
“Every day you’re safer with Google”
!
Heading structuremedium
22 headings for 433 words – a lot for the amount of text.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✗
Text-to-code ratiolow
4% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 53%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
!
Entity clarityhigh
Identified as: Organization.
No sameAs links to official profiles (Google Business Profile, LinkedIn, Facebook, Companies House…).
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
!
Trust pages (E-E-A-T)medium
Links found to about and privacy; missing contact.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.

Structured data 100%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
1 JSON-LD block(s): WebPage, Organization, ImageObject.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 88%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
77 internal and 19 external links.
!
Anchor text qualitymedium
No link text points to two different pages.
3 vague link(s) like “click here” or “read more”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.

Performance 64%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
365 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
!
HTML sizemedium
195 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
i
Compressionmedium
Couldn't be measured from our server (our fetch decodes compressed pages before we see them). Check in your browser's developer tools that HTML is sent with br or gzip.
!
Render-blocking resourceshigh
0 blocking script(s) and 4 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
✓
Scripts & third partiesmedium
3 script tag(s); files loaded from 3 other domain(s): gstatic.com, fonts.googleapis.com, googletagmanager.com.
✗
Imagesmedium
59 image(s).
37 without width/height – can cause layout shift (CLS).
23 image(s) after the first three aren't lazy-loaded.
8 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
!
Cachinglow
Cache-Control: no-cache, must-revalidate
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
✓
HTTP/3low
Server advertises HTTP/3 (faster on mobile networks).

Security 79%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✗
HSTSmedium
No Strict-Transport-Security header.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
Read the guide: the technical SEO checklist
!
Security headerslow
Present: CSP, nosniff.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
Read the guide: the technical SEO checklist
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 80%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=5
✓
Image alt textmedium
All 59 images have alt text.
✓
Link nameslow
Every link has a readable name.
✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Read the guide: mobile-friendly websites

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

i
LocalBusiness markuphigh
No LocalBusiness structured data.
i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
i
Map & directionslow
No map or directions link.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for safety.google

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 90%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

hreflangmedium

Search snippet & sharing 79%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 87%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 53%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 100%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 88%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Performance 64%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 79%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 80%

Mobile viewportcritical

Image alt textmedium

Link nameslow

Tap-to-contactmedium

Local SEO not scored

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow