How accurate is the score?

Every check is based on what Google and the AI providers document publicly, and title widths are measured in pixels the way Google displays them. The score is a guide to how well-prepared a page is – no tool can guarantee rankings, because Google also weighs links, competition and many other signals.

Do you store my website's content?

No. We fetch the page like a search engine would, analyse it and keep only the finished report in a short-lived cache for an hour so repeat views are fast.

Is there a limit on how many sites I can check?

Not for normal use. The instant tools run in your browser and are unlimited. Full checks and audits only have a safety limit set far above what a person can use by hand (two checks a minute, every minute), plus a cap on how often any one website can be checked – that stops bots using XKey to flood other people's sites.

Do I need to give my email address?

No. XKey never asks for an email, an account or card details – not even for weekly monitoring, which gives you a private link instead.

Can I download my SEO report without signing up?

Yes. Use "Print or save as PDF" at the bottom of any report. The website audit also gives you a PDF and a CSV of every page, with no sign-up.

Can I check a competitor's website?

Yes – any public website. To see your site and up to two competitors side by side, use the competitor comparison.

Why is my score different from other SEO checkers?

Each tool weights different checks. XKey gives extra weight to things that stop a page appearing at all (indexing, titles, H1) and adds AI search readiness, which most checkers don't measure yet.

SEO report: www.softexpert.com scores 81/100

Fix these first

LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
Make the code with the free local business schema generator
Read the guide: schema markup
See the details
Readabilitymedium
Flesch reading ease 10 (difficult), about 15 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
Read the guide: how to write SEO content
See the details
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
See the details
HTML sizemedium
978 kB of HTML – heavy for phones (we only analysed the first 1 MB).
Fix: Remove inline bloat, base64 images and unused markup.
See the details
Scripts & third partiesmedium
34 script tag(s); files loaded from 1 other domain(s): googletagmanager.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
See the details
Imagesmedium
130 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
See the details
Form labelsmedium
4 of 5 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
See the details
Redirectshigh
2 redirects before the page loaded – a chain slows visitors and wastes crawl budget.
Fix: Link straight to the final address and make each redirect go to its destination in one hop.
Read the guide: broken links and redirects
See the details

Check the whole website

This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

Run a full-site audit

Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

Compare with competitors

See how this page scores against up to two competitors, side by side, and where they beat you.

Compare sites

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to softexpert.com…

Indexing & crawling 94%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap index found at https://www.softexpert.com/sitemap.xml listing 163 sitemaps.
Declared in robots.txt.
No lastmod dates – add accurate ones so search engines know what changed.
✓
Canonical URLhigh
Canonical: https://www.softexpert.com/en/
Points to this page (self-referencing).
!
Redirectshigh
2 redirects before the page loaded – a chain slows visitors and wastes crawl budget.
https://softexpert.com/ → https://www.softexpert.com/ → https://www.softexpert.com/en/
Fix: Link straight to the final address and make each redirect go to its destination in one hop.
Read the guide: broken links and redirects
✓
www / non-wwwmedium
softexpert.com redirects to www.softexpert.com.
✓
hreflangmedium
8 hreflang link(s).
All language codes are valid.

Content quality 87%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
3,151 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
✗
Readabilitymedium
Flesch reading ease 10 (difficult), about 15 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
Read the guide: how to write SEO content
✓
Topic focushigh
5 of 5 title keywords appear in the main content.
✓
H1 headingcritical
“All-in-one management software”
✓
Heading structuremedium
46 headings for 3151 words.
Levels are in order.
✓
Text-to-code ratiolow
11% of the HTML is visible text.

AI search readiness 81%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✓
llms.txtlow
/llms.txt found.
!
Question-led contentmedium
1 heading(s) phrased as questions, e.g. “How your processes evolve with the right solution in place”.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
✓
Entity clarityhigh
Identified as: Organization, Corporation.
5 official profile link(s) (sameAs).
✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
✓
Trust pages (E-E-A-T)medium
Links found to all three: about, contact and privacy.

Structured data 83%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
1 JSON-LD block(s): Organization, Corporation, ImageObject, PostalAddress, ContactPoint, WebSite, SearchAction, WebPage.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
✗
Breadcrumbslow
No BreadcrumbList markup.
Fix: Add BreadcrumbList JSON-LD so Google shows the page's place in your site.
Read the guide: internal linking

Links 69%

Internal linking, anchor text and broken links.

!
Internal linkinghigh
313 internal and 19 external links.
Fix: Link to your most important pages from this page with descriptive text.
Read the guide: internal linking
!
Anchor text qualitymedium
Same text used for different pages: “training”, “fmea”, “knowledge base”, “know more”.
2 vague link(s) like “click here” or “read more”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.

Performance 50%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
56 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
✗
HTML sizemedium
978 kB of HTML – heavy for phones (we only analysed the first 1 MB).
Fix: Remove inline bloat, base64 images and unused markup.
✓
Compressionmedium
Compressed with gzip.
!
Render-blocking resourceshigh
1 blocking script(s) and 2 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
✗
Scripts & third partiesmedium
34 script tag(s); files loaded from 1 other domain(s): googletagmanager.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
✗
Imagesmedium
130 image(s).
46 without width/height – can cause layout shift (CLS).
71 image(s) after the first three aren't lazy-loaded.
128 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
!
Cachinglow
Cache-Control: must-revalidate, public, max-age=0
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
✓
HTTP/3low
Server advertises HTTP/3 (faster on mobile networks).

Security 100%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✓
HSTSmedium
HSTS: max-age=31536000; includeSubDomains; preload
✓
Security headerslow
Present: CSP, nosniff, Referrer-Policy, Permissions-Policy, clickjacking protection.
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 83%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1, viewport-fit=cover
✓
Image alt textmedium
All 130 images have alt text.
✗
Form labelsmedium
4 of 5 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
✓
Link nameslow
Every link has a readable name.
✓
Tap-to-contactmedium
One-tap contact: phone.

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

✗
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Contact details on pagemedium
A UK phone number is shown.
No postcode found (fine for service-area businesses).
✗
Map & directionslow
No map or directions link.
Fix: Add a Google Maps directions link so customers can find you.
Read the guide: the local SEO checklist

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for www.softexpert.com

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 94%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

hreflangmedium

Search snippet & sharing 100%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 87%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 81%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 83%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 69%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Performance 50%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 100%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 83%

Mobile viewportcritical

Image alt textmedium

Form labelsmedium

Link nameslow

Tap-to-contactmedium

Local SEO 33%

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow