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SEO report: usc.edu scores 74/100

Fix these first

Your site is built with WordPress. The steps below say where each setting is, and our WordPress SEO guide walks through the rest.

Topic focushigh
1 of 3 title keywords appear in the main content (missing: southern, california).
Fix: Use your main title phrases naturally in the opening paragraph and headings.
Find the phrases people search with the free keyword generator
Read the guide: how to write SEO content
See the details
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
On WordPress: Make the code with our free schema generator, then paste it into your site header with a free plugin such as WPCode.
Make the code with the free local business schema generator
Read the guide: schema markup
Also fixes: Entity clarity
See the details
Render-blocking resourceshigh
1 blocking script(s) and 6 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
See the details
H1 headingcritical
“A Family Affair”
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
See the details
www / non-wwwmedium
Both www.usc.edu and usc.edu load without redirecting – Google may see duplicate sites.
Fix: Pick one version (with or without www) and 301-redirect the other to it.
See the details
Trust pages (E-E-A-T)medium
Links found to privacy; missing about and contact.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
See the details
Scripts & third partiesmedium
39 script tag(s); files loaded from 6 other domain(s): cdn-cookieyes.com, use.typekit.net, fonts.googleapis.com, googletagmanager.com, player.vimeo.com, instagram.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
See the details
Imagesmedium
21 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
Read the guide: image SEO
See the details

Check the whole website

This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

Run a full-site audit

Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

Compare with competitors

See how this page scores against up to two competitors, side by side, and where they beat you.

Compare sites

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to usc.edu…

Indexing & crawling 85%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap index found at https://usc.edu/sitemap_index.xml listing 6 sitemaps.
Declared in robots.txt.
Most recent lastmod: 2026-10-31T15:40:00+00:00.
!
Canonical URLhigh
Canonical: https://www.usc.edu/
Points to a DIFFERENT address – Google will probably index that one instead of this page.
The canonical uses the other www / non-www version of your domain.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
Read the guide: duplicate content
✓
Redirectshigh
Loads directly with no redirects.
✗
www / non-wwwmedium
Both www.usc.edu and usc.edu load without redirecting – Google may see duplicate sites.
Fix: Pick one version (with or without www) and 301-redirect the other to it.

Content quality 43%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
910 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
!
Readabilitymedium
Flesch reading ease 44 (fairly difficult), about 18 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
Read the guide: how to write SEO content
✗
Topic focushigh
1 of 3 title keywords appear in the main content (missing: southern, california).
Fix: Use your main title phrases naturally in the opening paragraph and headings.
Find the phrases people search with the free keyword generator
Read the guide: how to write SEO content
!
H1 headingcritical
“A Family Affair”
The H1 shares no keywords with the title.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
!
Heading structuremedium
26 headings for 910 words – a lot for the amount of text.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✗
Text-to-code ratiolow
3% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 63%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
✓
Question-led contentmedium
5 heading(s) phrased as questions, e.g. “What are you looking for?”.
✗
Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Freshness signalsmedium
The page shows when it was published or last updated.
✗
Trust pages (E-E-A-T)medium
Links found to privacy; missing about and contact.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.

Structured data 100%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
1 JSON-LD block(s): WebPage, ReadAction, ImageObject, BreadcrumbList, ListItem, WebSite, SearchAction, EntryPoint, PropertyValueSpecification.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 100%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
60 internal and 116 external links.
✓
Anchor text qualitymedium
No link text points to two different pages.
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.

Performance 47%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
70 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
!
HTML sizemedium
317 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
✓
Compressionmedium
Compressed with gzip.
✗
Render-blocking resourceshigh
1 blocking script(s) and 6 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
✗
Scripts & third partiesmedium
39 script tag(s); files loaded from 6 other domain(s): cdn-cookieyes.com, use.typekit.net, fonts.googleapis.com, googletagmanager.com, player.vimeo.com, instagram.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
✗
Imagesmedium
21 image(s).
21 without width/height – can cause layout shift (CLS).
18 image(s) after the first three aren't lazy-loaded.
20 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
Read the guide: image SEO
✓
Cachinglow
Cache-Control: public, max-age=604800
i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 83%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
!
HSTSmedium
HSTS: max-age=300
max-age is under 6 months – browsers will forget it quickly.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
Read the guide: the technical SEO checklist
✗
Security headerslow
Present: none.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
Read the guide: the technical SEO checklist
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 100%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width
✓
Image alt textmedium
All 21 images have alt text.
✓
Form labelsmedium
All 1 form fields are labelled.
✓
Link nameslow
Every link has a readable name.
✓
Tap-to-contactmedium
One-tap contact: phone.

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

✗
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
On WordPress: Make the code with our free schema generator, then paste it into your site header with a free plugin such as WPCode.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Contact details on pagemedium
A UK phone number is shown.
No postcode found (fine for service-area businesses).
✗
Map & directionslow
No map or directions link.
Fix: Add a Google Maps directions link so customers can find you.
Read the guide: the local SEO checklist

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for usc.edu

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 85%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

Search snippet & sharing 100%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 43%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 63%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 100%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 100%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Performance 47%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 83%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 100%

Mobile viewportcritical

Image alt textmedium

Form labelsmedium

Link nameslow

Tap-to-contactmedium

Local SEO 33%

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow