SEO report

SEO report for builderscode.ca

https://builderscode.ca/ · checked Thu, 05 Nov 2026 05:09 GMT

✓ 27 Passed! 9 Warnings✗ 11 FailedAI readiness 81%Built with HubSpot

Fix these first

  1. Render-blocking resourceshigh

    9 blocking script(s) and 55 stylesheet(s) in <head>.

    Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

    See the details

  2. H1 headingcritical

    2 H1 headings – one clear H1 is best practice.

    Fix: Use one H1 that states the page topic with its main keyword.

    See the details

  3. Anchor text qualitymedium

    No link text points to two different pages.

    Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.

    See the details

  4. Scripts & third partiesmedium

    68 script tag(s); files loaded from 8 other domain(s): googletagmanager.com, fonts.googleapis.com, cdn-images.mailchimp.com, s3.amazonaws.com, use.typekit.net, js.hs-scripts.com….

    Fix: Remove unused tracking and widget scripts; every third party adds connection time.

    See the details

  5. HSTSmedium

    No Strict-Transport-Security header.

    Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.

    See the details

  6. Form labelsmedium

    1 of 5 form field(s) have no label.

    Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).

    See the details

  7. Tap-to-contactmedium

    No tel: or mailto: links.

    Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.

    See the details

  8. Server response (TTFB)high

    989 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).

    Fix: Use page caching or a CDN (e.g. Cloudflare) so HTML is served from the edge.

    See the details

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to builderscode.ca…

Indexing & crawling 100%

Can search engines reach, read and index this page?

  • ✓

    Status codecritical

    The page returned HTTP 200.

  • ✓

    Indexablecritical

    No noindex instruction – the page can appear in search.

  • ✓

    robots.txthigh

    robots.txt found.

    Googlebot is allowed to crawl this page.

  • ✓

    XML sitemaphigh

    Sitemap index found at https://builderscode.ca/sitemap_index.xml listing 3 sitemaps.

    Declared in robots.txt.

    Most recent lastmod: 2026-10-26T15:17:47+00:00.

  • ✓

    Canonical URLhigh

    Canonical: https://builderscode.ca/

    Points to this page (self-referencing).

  • ✓

    Redirectshigh

    Loads directly with no redirects.

  • ✓

    www / non-wwwmedium

    www.builderscode.ca redirects to builderscode.ca.

Search snippet & sharing 92%

How the page looks in Google results and when shared.

  • ✓

    Title tagcritical

    “BuildersCode : Workplace Culture Code of Conduct Training”

    About 535px of Google's ~580px desktop width.

  • ✓

    Meta descriptionhigh

    128 characters, ~795px of ~990px.

    Good length.

    Google sometimes rewrites descriptions to match the search; a good one is still used most often.

  • !

    Open Graph & social cardsmedium

    Open Graph title or image missing.

    Twitter/X card: summary_large_image.

    Fix: Add og:title, og:description, og:image (1200×630 PNG/JPG, absolute URL) and twitter:card=summary_large_image.

  • ✓

    Faviconlow

    Favicon linked (Google shows it next to results).

  • ✓

    Languagelow

    lang="en-US"

Content quality 63%

Is there enough clear, useful text that matches what the page targets?

  • !

    Word countmedium

    395 words of main content (inside <main>).

    Google has no minimum word count – this is a rough guide to whether the page answers the question in full.

    Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.

  • ✓

    Readabilitymedium

    Flesch reading ease 55 (fairly easy), about 18 words per sentence.

  • ✓

    Topic focushigh

    4 of 5 title keywords appear in the main content (missing: conduct).

  • !

    H1 headingcritical

    2 H1 headings – one clear H1 is best practice.

    Fix: Use one H1 that states the page topic with its main keyword.

  • !

    Heading structuremedium

    10 headings for 395 words.

    2 skipped level(s), e.g. H2 → H4.

    Fix: Use H2s for main sections and H3s inside them, without skipping levels.

  • ✗

    Text-to-code ratiolow

    2% of the HTML is visible text.

    Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 81%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

  • ✓

    AI crawler accesshigh

    Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.

  • ✓

    Snippet controlshigh

    No snippet restrictions – search and AI answers can quote this page.

  • ✗

    llms.txtlow

    No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.

    Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.

  • !

    Question-led contentmedium

    1 heading(s) phrased as questions, e.g. “What are you looking to achieve?”.

    Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

  • ✓

    Entity clarityhigh

    Identified as: Organization.

    3 official profile link(s) (sameAs).

  • ✓

    Freshness signalsmedium

    The page shows when it was published or last updated.

  • !

    Trust pages (E-E-A-T)medium

    Links found to about and contact; missing privacy.

    Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.

Structured data 100%

Machine-readable facts for rich results and AI.

  • ✓

    JSON-LD present & validhigh

    2 JSON-LD block(s): WebPage, ReadAction, BreadcrumbList, ListItem, WebSite, SearchAction, EntryPoint, PropertyValueSpecification, Organization, ContactPoint, PostalAddress.

    All blocks parse correctly.

  • ✓

    Required propertiesmedium

    Key types include Google's required properties.

  • i

    Breadcrumbslow

    Home page – breadcrumbs not needed.

Performance 35%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

  • !

    Server response (TTFB)high

    989 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).

    Fix: Use page caching or a CDN (e.g. Cloudflare) so HTML is served from the edge.

  • ✓

    HTML sizemedium

    136 kB of HTML.

  • i

    Compressionmedium

    Couldn't be measured from our server (our fetch decodes compressed pages before we see them). Check in your browser's developer tools that HTML is sent with br or gzip.

  • ✗

    Render-blocking resourceshigh

    9 blocking script(s) and 55 stylesheet(s) in <head>.

    Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

  • ✗

    Scripts & third partiesmedium

    68 script tag(s); files loaded from 8 other domain(s): googletagmanager.com, fonts.googleapis.com, cdn-images.mailchimp.com, s3.amazonaws.com, use.typekit.net, js.hs-scripts.com….

    Fix: Remove unused tracking and widget scripts; every third party adds connection time.

  • !

    Imagesmedium

    11 image(s).

    All images reserve their space.

    8 image(s) after the first three aren't lazy-loaded.

    10 use WebP/AVIF or responsive srcset.

    Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.

  • ✗

    Cachinglow

    No Cache-Control header.

    Fix: Set Cache-Control so browsers and CDNs can reuse the page.

  • i

    HTTP/3low

    Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 75%

Visitor safety signals that browsers and Google check.

  • ✓

    HTTPScritical

    Secure HTTPS with no mixed content.

  • ✓

    HTTP → HTTPS redirecthigh

    http:// redirects to https://.

  • ✗

    HSTSmedium

    No Strict-Transport-Security header.

    Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.

  • ✗

    Security headerslow

    Present: Permissions-Policy.

    Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).

  • ✓

    Server fingerprintlow

    No X-Powered-By header (server: cloudflare).

Mobile & accessibility 58%

Usable on phones and by everyone – Google indexes the mobile version.

  • ✓

    Mobile viewportcritical

    viewport: width=device-width, initial-scale=1

  • ✓

    Image alt textmedium

    All 11 images have alt text.

  • ✗

    Form labelsmedium

    1 of 5 form field(s) have no label.

    Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).

  • ✗

    Tap-to-contactmedium

    No tel: or mailto: links.

    Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

  • i

    LocalBusiness markuphigh

    No LocalBusiness structured data.

  • i

    Contact details on pagemedium

    No phone number found.

    No postcode found (fine for service-area businesses).

  • i

    Map & directionslow

    No map or directions link.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

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