SEO report for www.cityam.com
https://www.cityam.com/ · checked Sun, 01 Nov 2026 20:23 GMT
Fix these first
- Title tagcritical
“City AM | Business and financial news and views live from the City of London”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
On WordPress: Edit the page and scroll to the Yoast SEO or Rank Math box (install one of these free plugins if you have neither), then fill in the SEO title.
- H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
- Render-blocking resourceshigh
5 blocking script(s) and 3 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- Heading structuremedium
85 headings for 1046 words – a lot for the amount of text.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- Scripts & third partiesmedium
43 script tag(s); files loaded from 9 other domain(s): fonts.googleapis.com, ezojs.com, securepubads.g.doubleclick.net, functions.adnami.io, dianomi.com, cdn.onesignal.com….
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
- Open Graph & social cardsmedium
Open Graph title or image missing.
Fix: Add og:title, og:description, og:image (1200×630 PNG/JPG, absolute URL) and twitter:card=summary_large_image.
On WordPress: Yoast SEO and Rank Math add these tags for you. Set a sharing image in the plugin's Social tab on each page.
- Readabilitymedium
Flesch reading ease 49 (fairly difficult), about 12 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to cityam.com…
Indexing & crawling 100%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✓
XML sitemaphigh
Sitemap index found at https://www.cityam.com/sitemap_index.xml listing 58 sitemaps.
Declared in robots.txt.
Most recent lastmod: 2026-11-01T16:09:00+00:00.
- ✓
Canonical URLhigh
Canonical: https://www.cityam.com/
Points to this page (self-referencing).
- ✓
Redirectshigh
1 redirect before the page loaded.
https://cityam.com/ → https://www.cityam.com/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
- ✓
www / non-wwwmedium
cityam.com redirects to www.cityam.com.
Search snippet & sharing 50%
How the page looks in Google results and when shared.
- ✗
Title tagcritical
“City AM | Business and financial news and views live from the City of London”
About 681px of Google's ~580px desktop width – it will probably be cut off.
Repeated words: city.
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
On WordPress: Edit the page and scroll to the Yoast SEO or Rank Math box (install one of these free plugins if you have neither), then fill in the SEO title.
- ✓
Meta descriptionhigh
136 characters, ~826px of ~990px.
Good length.
Google sometimes rewrites descriptions to match the search; a good one is still used most often.
- ✓
Faviconlow
Favicon linked (Google shows it next to results).
- ✓
Languagelow
lang="en-GB"
Content quality 40%
Is there enough clear, useful text that matches what the page targets?
- ✓
Word countmedium
1,046 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
- !
Readabilitymedium
Flesch reading ease 49 (fairly difficult), about 12 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
- ✓
Topic focushigh
6 of 7 title keywords appear in the main content (missing: live).
- ✗
H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
- ✗
Heading structuremedium
85 headings for 1046 words – a lot for the amount of text.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- ✗
Text-to-code ratiolow
4% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.
AI search readiness 88%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
- ✓
Question-led contentmedium
11 heading(s) phrased as questions, e.g. “Why the City isn’t buying a ‘time-limited’ bank tax ”.
- ✓
Entity clarityhigh
Identified as: NewsMediaOrganization, Person, Organization.
4 official profile link(s) (sameAs).
- ✓
Freshness signalsmedium
The page shows when it was published or last updated.
- !
Trust pages (E-E-A-T)medium
Links found to about and privacy; missing contact.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
Structured data 100%
Machine-readable facts for rich results and AI.
- ✓
JSON-LD present & validhigh
2 JSON-LD block(s): WebPage, ReadAction, WebSite, SearchAction, EntryPoint, PropertyValueSpecification, NewsMediaOrganization, ImageObject, Person, Organization.
All blocks parse correctly.
- ✓
Required propertiesmedium
Key types include Google's required properties.
Links 88%
Internal linking, anchor text and broken links.
- ✓
Internal linkinghigh
159 internal and 13 external links.
- !
Anchor text qualitymedium
Same text used for different pages: “news”, “sport”, “life&style”, “city am puzzles”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
- ✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
Performance 53%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
84 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- !
HTML sizemedium
212 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
- ✓
Compressionmedium
Compressed with br.
- ✗
Render-blocking resourceshigh
5 blocking script(s) and 3 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- ✗
Scripts & third partiesmedium
43 script tag(s); files loaded from 9 other domain(s): fonts.googleapis.com, ezojs.com, securepubads.g.doubleclick.net, functions.adnami.io, dianomi.com, cdn.onesignal.com….
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- !
Imagesmedium
60 image(s).
All images reserve their space.
7 image(s) after the first three aren't lazy-loaded.
The first image is lazy-loaded – if it's the main (LCP) image, that delays it. Don't lazy-load images visible on arrival.
52 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
- ✓
Cachinglow
Cache-Control: max-age=300, must-revalidate
- i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.
Security 83%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✓
HSTSmedium
HSTS: max-age=31536000;includeSubdomains;preload
- ✗
Security headerslow
Present: clickjacking protection.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
- ✗
Server fingerprintlow
X-Powered-By reveals “WordPress VIP <https://wpvip.com>”.
Fix: Remove X-Powered-By so attackers can't see your software versions.
Mobile & accessibility 83%
Usable on phones and by everyone – Google indexes the mobile version.
- ✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
- ✓
Image alt textmedium
All 60 images have alt text.
- ✓
Form labelsmedium
All 1 form fields are labelled.
- ✓
Link nameslow
Every link has a readable name.
- ✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Local SEO not scored
This site doesn't look like a local business, so these checks are shown for information and not scored.
- i
LocalBusiness markuphigh
No LocalBusiness structured data.
- i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
- i
Map & directionslow
No map or directions link.