SEO report for www.houzz.com
https://www.houzz.com/ · checked Sun, 01 Nov 2026 14:30 GMT
Fix these first
- Title tagcritical
“Houzz for Pros and Homeowners | Build and Design Software | Try Free for 30 Days”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
- Mobile viewportcritical
viewport: width=1024
Fix: Use <meta name="viewport" content="width=device-width, initial-scale=1"> and allow zoom.
- Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
- HTML sizemedium
957 kB of HTML – heavy for phones.
Fix: Remove inline bloat, base64 images and unused markup.
- Imagesmedium
105 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
- Form labelsmedium
2 of 8 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to houzz.com…
Indexing & crawling 100%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✓
XML sitemaphigh
Sitemap index found at https://www.houzz.com/sitemap/v3/browse-photo/browse-photo_index_00.xml listing 68 sitemaps.
Declared in robots.txt.
Most recent lastmod: 2026-10-31T13:15:10-07:00.
- ✓
Canonical URLhigh
Canonical: https://www.houzz.com
Points to this page (self-referencing).
- ✓
Redirectshigh
1 redirect before the page loaded.
https://houzz.com/ → https://www.houzz.com/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
- ✓
www / non-wwwmedium
houzz.com redirects to www.houzz.com.
- ✓
hreflangmedium
14 hreflang link(s).
All language codes are valid.
No x-default (recommended for a language picker or fallback page).
Search snippet & sharing 50%
How the page looks in Google results and when shared.
- ✗
Title tagcritical
“Houzz for Pros and Homeowners | Build and Design Software | Try Free for 30 Days”
About 746px of Google's ~580px desktop width – it will probably be cut off.
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- ✓
Meta descriptionhigh
150 characters, ~951px of ~990px.
Good length.
Google sometimes rewrites descriptions to match the search; a good one is still used most often.
- ✓
Faviconlow
Favicon linked (Google shows it next to results).
- ✓
Languagelow
lang="en-US"
Content quality 50%
Is there enough clear, useful text that matches what the page targets?
- ✓
Word countmedium
1,115 words of main content (menus and footer excluded).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
- ✓
Readabilitymedium
Flesch reading ease 59 (fairly easy), about 7 words per sentence.
- !
Topic focushigh
5 of 8 title keywords appear in the main content (missing: homeowners, free, days).
Fix: Use your main title phrases naturally in the opening paragraph and headings.
- ✗
H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
- ✓
Heading structuremedium
14 headings for 1115 words.
Levels are in order.
- ✗
Text-to-code ratiolow
1% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.
AI search readiness 63%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
- ✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- ✓
Entity clarityhigh
Identified as: Organization.
5 official profile link(s) (sameAs).
- ✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
- !
Trust pages (E-E-A-T)medium
Links found to about and privacy; missing contact.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
Structured data 100%
Machine-readable facts for rich results and AI.
- ✓
JSON-LD present & validhigh
1 JSON-LD block(s): WebPage, Organization, ImageObject.
All blocks parse correctly.
- ✓
Required propertiesmedium
Key types include Google's required properties.
Links 88%
Internal linking, anchor text and broken links.
- ✓
Internal linkinghigh
241 internal and 46 external links.
- !
Anchor text qualitymedium
Same text used for different pages: “interior designers & decorators”, “architects & building designers”, “kitchen & bathroom designers”, “design-build firms”.
1 vague link(s) like “click here” or “read more”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
- ✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
1 link(s) point to a redirect – link to the final address instead.
Performance 63%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
707 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- ✗
HTML sizemedium
957 kB of HTML – heavy for phones.
Fix: Remove inline bloat, base64 images and unused markup.
- ✓
Compressionmedium
Compressed with gzip.
- !
Render-blocking resourceshigh
0 blocking script(s) and 3 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- ✓
Scripts & third partiesmedium
8 script tag(s); files loaded from 3 other domain(s): st.hzcdn.com, sk.hzcdn.com, stg.hzcdn.com.
- ✗
Imagesmedium
105 image(s).
15 without width/height – can cause layout shift (CLS).
75 image(s) after the first three aren't lazy-loaded.
The first image is lazy-loaded – if it's the main (LCP) image, that delays it. Don't lazy-load images visible on arrival.
1 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
- !
Cachinglow
Cache-Control: no-store, no-cache, must-revalidate,post-check=0, pre-check=0
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
- ✓
HTTP/3low
Server advertises HTTP/3 (faster on mobile networks).
Security 96%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✓
HSTSmedium
HSTS: max-age=31536000; includeSubdomains; preload
- !
Security headerslow
Present: CSP, nosniff, clickjacking protection.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
- ✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).
Mobile & accessibility 25%
Usable on phones and by everyone – Google indexes the mobile version.
- ✗
Mobile viewportcritical
viewport: width=1024
Fix: Use <meta name="viewport" content="width=device-width, initial-scale=1"> and allow zoom.
- ✓
Image alt textmedium
All 105 images have alt text.
- ✗
Form labelsmedium
2 of 8 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
- ✓
Link nameslow
Every link has a readable name.
- ✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Local SEO not scored
This site doesn't look like a local business, so these checks are shown for information and not scored.
- i
LocalBusiness markuphigh
No LocalBusiness structured data.
- i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
- i
Map & directionslow
No map or directions link.