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SEO report: www.yahoo.com scores 71/100

Fix these first

Title tagcritical
“Yahoo | Mail, Weather, Search, Politics, News, Finance, Sports & Videos”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
Preview and measure your title with the free title tag checker
Read the guide: how to write title tags
See the details
H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
See the details
XML sitemaphigh
No XML sitemap found at /sitemap.xml or in robots.txt.
Fix: Create an XML sitemap listing every page and submit it in Google Search Console.
Make one with the free XML sitemap generator
Read the guide: XML sitemaps
See the details
Render-blocking resourceshigh
1 blocking script(s) and 10 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
See the details
Open Graph & social cardsmedium
Open Graph title or image missing.
Fix: Add og:title, og:description, og:image (1200×630 PNG/JPG, absolute URL) and twitter:card=summary_large_image.
Make the tags with the free Open Graph generator
Read the guide: does social media help SEO?
See the details
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
See the details
Trust pages (E-E-A-T)medium
Links found to about; missing contact and privacy.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
See the details
HTML sizemedium
979 kB of HTML – heavy for phones (we only analysed the first 1 MB).
Fix: Remove inline bloat, base64 images and unused markup.
See the details

Check the whole website

This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

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Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

Compare with competitors

See how this page scores against up to two competitors, side by side, and where they beat you.

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to yahoo.com…

Indexing & crawling 88%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✗
XML sitemaphigh
No XML sitemap found at /sitemap.xml or in robots.txt.
Fix: Create an XML sitemap listing every page and submit it in Google Search Console.
Make one with the free XML sitemap generator
Read the guide: XML sitemaps
✓
Canonical URLhigh
Canonical: https://www.yahoo.com/
Points to this page (self-referencing).
✓
Redirectshigh
1 redirect before the page loaded.
https://yahoo.com/ → https://www.yahoo.com/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
✓
www / non-wwwmedium
yahoo.com redirects to www.yahoo.com.

Content quality 50%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
1,249 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
✓
Readabilitymedium
Flesch reading ease 66 (plain English), about 13 words per sentence.
!
Topic focushigh
5 of 8 title keywords appear in the main content (missing: mail, weather, search).
Fix: Use your main title phrases naturally in the opening paragraph and headings.
Find the phrases people search with the free keyword generator
Read the guide: how to write SEO content
✗
H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
!
Heading structuremedium
79 headings for 1249 words – a lot for the amount of text.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✓
Text-to-code ratiolow
46% of the HTML is visible text.

AI search readiness 59%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

!
AI crawler accesshigh
robots.txt blocks search crawlers: ChatGPT-User (ChatGPT browsing), PerplexityBot (Perplexity).
Training-only crawlers blocked: GPTBot, ClaudeBot, Google-Extended, CCBot. That's a licensing choice – these companies document them as separate from their search crawlers.
Fix: Allow Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot and PerplexityBot so search and AI tools can cite you (you can still block training-only bots such as GPTBot or Google-Extended).
Make a new robots.txt with the free generator
Read the guide: blocking AI training bots
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
✓
Question-led contentmedium
6 heading(s) phrased as questions, e.g. “How the initial College Football Playoff rankings may look after Week ”.
✓
Entity clarityhigh
Identified as: NewsMediaOrganization, Organization.
8 official profile link(s) (sameAs).
✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
✗
Trust pages (E-E-A-T)medium
Links found to about; missing contact and privacy.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.

Structured data 100%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
1 JSON-LD block(s): WebSite, NewsMediaOrganization, ImageObject, Organization.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 88%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
96 internal and 202 external links.
!
Anchor text qualitymedium
Same text used for different pages: “1.2k”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.

Performance 50%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
254 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
✗
HTML sizemedium
979 kB of HTML – heavy for phones (we only analysed the first 1 MB).
Fix: Remove inline bloat, base64 images and unused markup.
✓
Compressionmedium
Compressed with gzip.
✗
Render-blocking resourceshigh
1 blocking script(s) and 10 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
✗
Scripts & third partiesmedium
51 script tag(s); files loaded from 2 other domain(s): s.yimg.com, consent.cmp.oath.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
✓
Imagesmedium
180 image(s).
All images reserve their space.
0 use WebP/AVIF or responsive srcset.
!
Cachinglow
Cache-Control: max-age=0, private
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 100%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✓
HSTSmedium
HSTS: max-age=31536000
✓
Security headerslow
Present: CSP, nosniff, Referrer-Policy, clickjacking protection.
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 83%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
✓
Image alt textmedium
All 180 images have alt text.
✓
Form labelsmedium
All 1 form fields are labelled.
✓
Link nameslow
Every link has a readable name.
✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Read the guide: mobile-friendly websites

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

i
LocalBusiness markuphigh
No LocalBusiness structured data.
i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
i
Map & directionslow
No map or directions link.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for www.yahoo.com

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 88%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

Search snippet & sharing 42%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 50%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 59%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 100%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 88%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Performance 50%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 100%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 83%

Mobile viewportcritical

Image alt textmedium

Form labelsmedium

Link nameslow

Tap-to-contactmedium

Local SEO not scored

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow