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SEO report: bfwc.org scores 68/100

Fix these first

Your site is built with WordPress. The steps below say where each setting is, and our WordPress SEO guide walks through the rest.

H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
See the details
Render-blocking resourceshigh
23 blocking script(s) and 32 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
See the details
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
On WordPress: Make the code with our free schema generator, then paste it into your site header with a free plugin such as WPCode.
Make the code with the free local business schema generator
Read the guide: schema markup
Also fixes: Entity clarity
See the details
Mobile viewportcritical
viewport: width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no – blocks pinch-zoom
Fix: Use <meta name="viewport" content="width=device-width, initial-scale=1"> and allow zoom.
Read the guide: mobile-friendly websites
See the details
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
See the details
Anchor text qualitymedium
Same text used for different pages: “homelessness”, “domestic violence”, “housing”, “read more”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
See the details
Scripts & third partiesmedium
57 script tag(s); files loaded from 7 other domain(s): googletagmanager.com, maxcdn.bootstrapcdn.com, fonts.googleapis.com, scontent-lax3-1.xx.fbcdn.net, youtube.com, facebook.com….
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
See the details
Imagesmedium
38 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
Read the guide: image SEO
See the details

Check the whole website

This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

Run a full-site audit

Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

Compare with competitors

See how this page scores against up to two competitors, side by side, and where they beat you.

Compare sites

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to bfwc.org…

Indexing & crawling 100%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
✓
XML sitemaphigh
Sitemap index found at https://bfwc.org/sitemap.xml listing 14 sitemaps.
Declared in robots.txt.
Most recent lastmod: 2026-10-29T22:24:22+00:00.
✓
Canonical URLhigh
Canonical: https://bfwc.org/
Points to this page (self-referencing).
✓
Redirectshigh
Loads directly with no redirects.
✓
www / non-wwwmedium
www.bfwc.org redirects to bfwc.org.

Content quality 47%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
1,546 words of main content (menus and footer excluded).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
!
Readabilitymedium
Flesch reading ease 33 (fairly difficult), about 19 words per sentence.
Fix: Use shorter sentences and everyday words – aim for a score of 50+ for customer-facing pages.
Read the guide: how to write SEO content
✓
Topic focushigh
3 of 4 title keywords appear in the main content (missing: page).
✗
H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
!
Heading structuremedium
18 headings for 1546 words.
1 skipped level(s), e.g. H2 → H4.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✗
Text-to-code ratiolow
4% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 66%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
!
Entity clarityhigh
Identified as: Organization.
No sameAs links to official profiles (Google Business Profile, LinkedIn, Facebook, Companies House…).
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Freshness signalsmedium
The page shows when it was published or last updated.
!
Trust pages (E-E-A-T)medium
Links found to about and contact; missing privacy.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.

Structured data 100%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
1 JSON-LD block(s): BreadcrumbList, ListItem, Organization, WebPage, WebSite.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
Recommended but missing: Organization.logo.
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 70%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
117 internal and 61 external links.
✗
Anchor text qualitymedium
Same text used for different pages: “homelessness”, “domestic violence”, “housing”, “read more”.
7 vague link(s) like “click here” or “read more”.
9 link(s) with no text at all.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
!
Internal links to http://medium
1 internal link(s) use http:// – each one goes through a redirect.
Fix: Update internal links to use https:// (or relative links).

Performance 50%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
150 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
!
HTML sizemedium
308 kB of HTML.
Fix: Remove inline bloat, base64 images and unused markup.
✓
Compressionmedium
Compressed with br.
✗
Render-blocking resourceshigh
23 blocking script(s) and 32 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
✗
Scripts & third partiesmedium
57 script tag(s); files loaded from 7 other domain(s): googletagmanager.com, maxcdn.bootstrapcdn.com, fonts.googleapis.com, scontent-lax3-1.xx.fbcdn.net, youtube.com, facebook.com….
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
✗
Imagesmedium
38 image(s).
19 without width/height – can cause layout shift (CLS).
25 image(s) after the first three aren't lazy-loaded.
0 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
Read the guide: image SEO
✓
Cachinglow
Cache-Control: public, max-age=2678400
✓
HTTP/3low
Server advertises HTTP/3 (faster on mobile networks).

Security 75%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✗
HSTSmedium
No Strict-Transport-Security header.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
Read the guide: the technical SEO checklist
✗
Security headerslow
Present: Permissions-Policy.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
Read the guide: the technical SEO checklist
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 54%

Usable on phones and by everyone – Google indexes the mobile version.

!
Mobile viewportcritical
viewport: width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no – blocks pinch-zoom
Fix: Use <meta name="viewport" content="width=device-width, initial-scale=1"> and allow zoom.
Read the guide: mobile-friendly websites
✓
Image alt textmedium
All 38 images have alt text.
✗
Form labelsmedium
2 of 2 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
✗
Link nameslow
9 link(s) have no readable name for screen readers.
Fix: Add text or aria-label to icon-only links.
Read the guide: internal linking
✓
Tap-to-contactmedium
One-tap contact: phone and email.

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

✗
LocalBusiness markuphigh
No LocalBusiness structured data.
Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.
On WordPress: Make the code with our free schema generator, then paste it into your site header with a free plugin such as WPCode.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Contact details on pagemedium
A UK phone number is shown.
No postcode found (fine for service-area businesses).
An email link is shown.
✗
Map & directionslow
No map or directions link.
Fix: Add a Google Maps directions link so customers can find you.
Read the guide: the local SEO checklist

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for bfwc.org

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 100%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

Search snippet & sharing 71%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 47%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 66%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 100%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 70%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Internal links to http://medium

Performance 50%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 75%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 54%

Mobile viewportcritical

Image alt textmedium

Form labelsmedium

Link nameslow

Tap-to-contactmedium

Local SEO 33%

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow