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SEO report: function-fx.com scores 61/100

Fix these first

Your site is built with WordPress. The steps below say where each setting is, and our WordPress SEO guide walks through the rest.

Mobile viewportcritical
No viewport meta tag – the page won't fit phones.
Fix: Use <meta name="viewport" content="width=device-width, initial-scale=1"> and allow zoom.
Read the guide: mobile-friendly websites
See the details
Canonical URLhigh
No canonical tag.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
Read the guide: duplicate content
See the details
Meta descriptionhigh
No meta description – Google will pick text from the page.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
On WordPress: Edit the page and scroll to the Yoast SEO or Rank Math box (install one of these free plugins if you have neither), then fill in the meta description.
Write one free with the AI title & description writer
Read the guide: how to write meta descriptions
See the details
Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
See the details
JSON-LD present & validhigh
No JSON-LD structured data.
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
Make valid code with the free schema generator
Read the guide: schema markup
See the details
Internal linkinghigh
1 internal and 0 external links.
Fix: Link to your most important pages from this page with descriptive text.
Read the guide: internal linking
See the details
H1 headingcritical
3 H1 headings – one clear H1 is best practice.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
See the details
www / non-wwwmedium
Both www.function-fx.com and function-fx.com load without redirecting – Google may see duplicate sites.
Fix: Pick one version (with or without www) and 301-redirect the other to it.
See the details

Check the whole website

This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

Run a full-site audit

Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

Compare with competitors

See how this page scores against up to two competitors, side by side, and where they beat you.

Compare sites

Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to function-fx.com…

Indexing & crawling 67%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
!
robots.txthigh
No robots.txt found (HTTP 404) – crawlers may read everything.
Googlebot is allowed to crawl this page.
Fix: Add a robots.txt that allows crawling and lists your sitemap.
Read the guide: robots.txt explained
!
XML sitemaphigh
Sitemap found at https://function-fx.com/sitemap.xml with 62 URLs.
Not declared in robots.txt.
This page is listed in it.
Most recent lastmod: 2024-04-11T12:55:44+00:00.
Fix: Add a 'Sitemap:' line to robots.txt, list every indexable page and include accurate lastmod dates.
On WordPress: WordPress makes one at /wp-sitemap.xml, and Yoast or Rank Math make /sitemap_index.xml. Submit it in Google Search Console.
Make one with the free XML sitemap generator
Read the guide: XML sitemaps
✗
Canonical URLhigh
No canonical tag.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
Read the guide: duplicate content
✓
Redirectshigh
Loads directly with no redirects.
✗
www / non-wwwmedium
Both www.function-fx.com and function-fx.com load without redirecting – Google may see duplicate sites.
Fix: Pick one version (with or without www) and 301-redirect the other to it.

Content quality 77%

Is there enough clear, useful text that matches what the page targets?

!
Word countmedium
214 words of main content (menus and footer excluded).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.
Count words and keywords with the free word counter
Read the guide: how to write SEO content
✓
Readabilitymedium
Flesch reading ease 50 (fairly easy), about 24 words per sentence.
✓
Topic focushigh
3 of 4 title keywords appear in the main content (missing: effects).
!
H1 headingcritical
3 H1 headings – one clear H1 is best practice.
Fix: Use one H1 that states the page topic with its main keyword.
On WordPress: Most themes show the page title as the H1. In the editor, make sure no other block uses Heading 1 – use Heading 2 for sections.
✓
Heading structuremedium
3 headings for 214 words.
Levels are in order.
✓
Text-to-code ratiolow
41% of the HTML is visible text.

AI search readiness 38%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
✗
Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
✗
Trust pages (E-E-A-T)medium
Links found to contact; missing about and privacy.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.

Structured data 0%

Machine-readable facts for rich results and AI.

✗
JSON-LD present & validhigh
No JSON-LD structured data.
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
Make valid code with the free schema generator
Read the guide: schema markup
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 44%

Internal linking, anchor text and broken links.

✗
Internal linkinghigh
1 internal and 0 external links.
Fix: Link to your most important pages from this page with descriptive text.
Read the guide: internal linking
✓
Anchor text qualitymedium
No link text points to two different pages.
!
Broken links (sample)high
Checked 1 internal link(s).
Broken: /site/contact/ (404).
Fix: Fix or remove links that return errors, and update links that redirect.

Performance 87%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
428 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
✓
HTML sizemedium
3 kB of HTML.
✓
Compressionmedium
Compressed with br.
✓
Render-blocking resourceshigh
0 blocking script(s) and 0 stylesheet(s) in <head>.
✓
Scripts & third partiesmedium
0 script tag(s); files loaded from 0 other domain(s).
!
Imagesmedium
1 image(s).
1 without width/height – can cause layout shift (CLS).
0 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
On WordPress: Install a free image optimiser plugin (such as EWWW Image Optimizer or Smush) to shrink images and serve WebP.
Read the guide: image SEO
✗
Cachinglow
No Cache-Control header.
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 75%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✗
HSTSmedium
No Strict-Transport-Security header.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
Read the guide: the technical SEO checklist
✗
Security headerslow
Present: none.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
Read the guide: the technical SEO checklist
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 50%

Usable on phones and by everyone – Google indexes the mobile version.

✗
Mobile viewportcritical
No viewport meta tag – the page won't fit phones.
Fix: Use <meta name="viewport" content="width=device-width, initial-scale=1"> and allow zoom.
Read the guide: mobile-friendly websites
✓
Image alt textmedium
All 1 images have alt text.
✓
Link nameslow
Every link has a readable name.
✓
Tap-to-contactmedium
One-tap contact: email.

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

i
LocalBusiness markuphigh
No LocalBusiness structured data.
✓
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
An email link is shown.
i
Map & directionslow
No map or directions link.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for function-fx.com

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 67%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

Search snippet & sharing 42%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 77%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 38%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 0%

JSON-LD present & validhigh

Breadcrumbslow

Links 44%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Performance 87%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 75%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 50%

Mobile viewportcritical

Image alt textmedium

Link nameslow

Tap-to-contactmedium

Local SEO not scored

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow