SEO report for gloucestershire.gov.uk

Real-world speed Google PageSpeed

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Authority & backlinks

Looking up which websites link to gloucestershire.gov.uk…

Indexing & crawling 79%

Can search engines reach, read and index this page?

• ✓

  Status codecritical

  The page returned HTTP 200.

• ✓

  Indexablecritical

  No noindex instruction – the page can appear in search.

• ✓

  robots.txthigh

  robots.txt found.

  Googlebot is allowed to crawl this page.

• ✓

  XML sitemaphigh

  Sitemap found at https://gloucestershire.gov.uk/sitemap.xml with 100 URLs.

  Declared in robots.txt.

  This page is NOT listed in it.

  Most recent lastmod: 2026-08-24T14:27:09.793Z.

• ✗

  Canonical URLhigh

  No canonical tag.

  Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.

  Read the guide: duplicate content

• ✓

  Redirectshigh

  Loads directly with no redirects.

• ✗

  www / non-wwwmedium

  Both www.gloucestershire.gov.uk and gloucestershire.gov.uk load without redirecting – Google may see duplicate sites.

  Fix: Pick one version (with or without www) and 301-redirect the other to it.

Search snippet & sharing 63%

How the page looks in Google results and when shared.

• ✓

  Title tagcritical

  “Home | Gloucestershire County Council”

  About 351px of Google's ~580px desktop width.

• !

  Meta descriptionhigh

  282 characters, ~1755px of ~990px.

  Long – Google will probably truncate it.

  Google sometimes rewrites descriptions to match the search; a good one is still used most often.

  Fix: Write a 140–155 character description that answers the searcher's question and invites the click.

  Write one free with the AI title & description writer

  Read the guide: how to write meta descriptions

• ✗

  Open Graph & social cardsmedium

  Open Graph title or image missing.

  No twitter:card tag.

  Fix: Add og:title, og:description, og:image (1200×630 PNG/JPG, absolute URL) and twitter:card=summary_large_image.

  Make the tags with the free Open Graph generator

  Read the guide: does social media help SEO?

• ✗

  Faviconlow

  No favicon linked.

  Fix: Add a square favicon at least 48×48px.

• ✓

  Languagelow

  lang="en"

Content quality 90%

Is there enough clear, useful text that matches what the page targets?

• ✓

  Word countmedium

  723 words of main content (inside <main>).

  Google has no minimum word count – this is a rough guide to whether the page answers the question in full.

• ✓

  Readabilitymedium

  Flesch reading ease 50 (fairly easy), about 14 words per sentence.

• ✓

  Topic focushigh

  3 of 3 title keywords appear in the main content.

• ✓

  H1 headingcritical

  “Home”

• !

  Heading structuremedium

  30 headings for 723 words – a lot for the amount of text.

  Levels are in order.

  Fix: Use H2s for main sections and H3s inside them, without skipping levels.

  Read the guide: the on-page SEO checklist

• !

  Text-to-code ratiolow

  9% of the HTML is visible text.

  Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 50%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

• ✓

  AI crawler accesshigh

  Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.

• ✓

  Snippet controlshigh

  No snippet restrictions – search and AI answers can quote this page.

• ✗

  llms.txtlow

  No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.

  Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.

  Make one with the free llms.txt generator

  Read the guide: do you need llms.txt?

• !

  Question-led contentmedium

  2 heading(s) phrased as questions, e.g. “Are you ready for flood season?”.

  Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

  Read the guide: how to write SEO content

• ✗

  Entity clarityhigh

  No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.

  Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.

  Make the code with the free local business schema generator

  Read the guide: schema markup

• ✗

  Freshness signalsmedium

  No published/updated date found.

  Fix: Show a 'last updated' date and add dateModified to your structured data.

• !

  Trust pages (E-E-A-T)medium

  Links found to contact and privacy; missing about.

  Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.

Structured data 0%

Machine-readable facts for rich results and AI.

• ✗

  JSON-LD present & validhigh

  No JSON-LD structured data.

  Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).

  Make valid code with the free schema generator

  Read the guide: schema markup

• i

  Breadcrumbslow

  Home page – breadcrumbs not needed.

Links 75%

Internal linking, anchor text and broken links.

• ✓

  Internal linkinghigh

  62 internal and 15 external links.

• ✗

  Anchor text qualitymedium

  Same text used for different pages: “find out more”.

  3 vague link(s) like “click here” or “read more”.

  1 link(s) with no text at all.

  Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.

  Check every link's wording with the free anchor text checker

  Read the guide: internal linking

• ✓

  Broken links (sample)high

  Checked 12 internal link(s).

  No broken links found.

Performance 53%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

• ✓

  Server response (TTFB)high

  635 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).

• ✓

  HTML sizemedium

  60 kB of HTML.

• ✓

  Compressionmedium

  Compressed with gzip.

• ✗

  Render-blocking resourceshigh

  5 blocking script(s) and 1 stylesheet(s) in <head>.

  Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

  Read the guide: Core Web Vitals

• !

  Scripts & third partiesmedium

  15 script tag(s); files loaded from 3 other domain(s): cc.cdn.civiccomputing.com, googletagmanager.com, translate.google.com.

  Fix: Remove unused tracking and widget scripts; every third party adds connection time.

  Read the guide: Core Web Vitals

• ✗

  Imagesmedium

  35 image(s).

  35 without width/height – can cause layout shift (CLS).

  32 image(s) after the first three aren't lazy-loaded.

  0 use WebP/AVIF or responsive srcset.

  Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.

  Read the guide: image SEO

• ✗

  Cachinglow

  No Cache-Control header.

  Fix: Set Cache-Control so browsers and CDNs can reuse the page.

• i

  HTTP/3low

  Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 92%

Visitor safety signals that browsers and Google check.

• ✓

  HTTPScritical

  Secure HTTPS with no mixed content.

• ✓

  HTTP → HTTPS redirecthigh

  http:// redirects to https://.

• ✓

  HSTSmedium

  HSTS: max-age=31536000; includeSubdomains; preload

• ✗

  Security headerslow

  Present: clickjacking protection.

  Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).

  Read the guide: the technical SEO checklist

• ✓

  Server fingerprintlow

  No X-Powered-By header (server: cloudflare).

Mobile & accessibility 92%

Usable on phones and by everyone – Google indexes the mobile version.

• ✓

  Mobile viewportcritical

  viewport: width=device-width, initial-scale=1

• ✓

  Image alt textmedium

  All 35 images have alt text.

• ✓

  Form labelsmedium

  All 1 form fields are labelled.

• ✗

  Link nameslow

  1 link(s) have no readable name for screen readers.

  Fix: Add text or aria-label to icon-only links.

  Read the guide: internal linking

• ✓

  Tap-to-contactmedium

  One-tap contact: email.

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

• i

  LocalBusiness markuphigh

  No LocalBusiness structured data.

• ✓

  Contact details on pagemedium

  No phone number found.

  No postcode found (fine for service-area businesses).

  An email link is shown.

• i

  Map & directionslow

  No map or directions link.