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SEO report: hayward-ca.gov scores 69/100

Fix these first

Meta descriptionhigh
No meta description – Google will pick text from the page.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
Write one free with the AI title & description writer
Read the guide: how to write meta descriptions
See the details
Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
See the details
JSON-LD present & validhigh
No JSON-LD structured data.
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
Make valid code with the free schema generator
Read the guide: schema markup
See the details
Render-blocking resourceshigh
0 blocking script(s) and 25 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
See the details
H1 headingcritical
4 H1 headings – one clear H1 is best practice.
Fix: Use one H1 that states the page topic with its main keyword.
See the details
www / non-wwwmedium
Both www.hayward-ca.gov and hayward-ca.gov load without redirecting – Google may see duplicate sites.
Fix: Pick one version (with or without www) and 301-redirect the other to it.
See the details
Open Graph & social cardsmedium
Open Graph title or image missing.
Fix: Add og:title, og:description, og:image (1200×630 PNG/JPG, absolute URL) and twitter:card=summary_large_image.
Make the tags with the free Open Graph generator
Read the guide: does social media help SEO?
See the details
Heading structuremedium
40 headings for 584 words – a lot for the amount of text.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
See the details

Check the whole website

This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

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Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

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See how this page scores against up to two competitors, side by side, and where they beat you.

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to hayward-ca.gov…

Indexing & crawling 87%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
!
XML sitemaphigh
Sitemap found at https://hayward-ca.gov/sitemap.xml with 1 URL.
Not declared in robots.txt.
This page is NOT listed in it.
No lastmod dates – add accurate ones so search engines know what changed.
Fix: Add a 'Sitemap:' line to robots.txt, list every indexable page and include accurate lastmod dates.
Make one with the free XML sitemap generator
Read the guide: XML sitemaps
✓
Canonical URLhigh
Canonical: https://hayward-ca.gov/
Points to this page (self-referencing).
✓
Redirectshigh
Loads directly with no redirects.
✗
www / non-wwwmedium
Both www.hayward-ca.gov and hayward-ca.gov load without redirecting – Google may see duplicate sites.
Fix: Pick one version (with or without www) and 301-redirect the other to it.
✓
hreflangmedium
1 hreflang link(s).
All language codes are valid.
No x-default (recommended for a language picker or fallback page).

Content quality 70%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
584 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
✓
Readabilitymedium
Flesch reading ease 72 (plain English), about 13 words per sentence.
✓
Topic focushigh
4 of 5 title keywords appear in the main content (missing: official).
!
H1 headingcritical
4 H1 headings – one clear H1 is best practice.
The H1 shares no keywords with the title.
Fix: Use one H1 that states the page topic with its main keyword.
✗
Heading structuremedium
40 headings for 584 words – a lot for the amount of text.
3 skipped level(s), e.g. H2 → H4.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
Read the guide: the on-page SEO checklist
✓
Text-to-code ratiolow
10% of the HTML is visible text.

AI search readiness 50%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
Training-only crawlers blocked: GPTBot, ClaudeBot, Google-Extended, Applebot-Extended, CCBot, meta-externalagent. That's a licensing choice – these companies document them as separate from their search crawlers.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
✗
Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
✓
Freshness signalsmedium
The page shows when it was published or last updated.
✗
Trust pages (E-E-A-T)medium
Links found to privacy; missing about and contact.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.

Structured data 0%

Machine-readable facts for rich results and AI.

✗
JSON-LD present & validhigh
No JSON-LD structured data.
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
Make valid code with the free schema generator
Read the guide: schema markup
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 88%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
97 internal and 38 external links.
!
Anchor text qualitymedium
Same text used for different pages: “library”, “hesperian safe streets charrette open studio drop-in”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.

Performance 54%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

✓
Server response (TTFB)high
57 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
✓
HTML sizemedium
77 kB of HTML.
i
Compressionmedium
Couldn't be measured from our server (our fetch decodes compressed pages before we see them). Check in your browser's developer tools that HTML is sent with br or gzip.
✗
Render-blocking resourceshigh
0 blocking script(s) and 25 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
!
Scripts & third partiesmedium
22 script tag(s); files loaded from 4 other domain(s): googletagmanager.com, cdnjs.cloudflare.com, use.fontawesome.com, youtube.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
Read the guide: Core Web Vitals
✗
Imagesmedium
11 image(s).
3 without width/height – can cause layout shift (CLS).
2 image(s) after the first three aren't lazy-loaded.
0 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
✓
Cachinglow
Cache-Control: max-age=300, public
i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 75%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✗
HSTSmedium
No Strict-Transport-Security header.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
Read the guide: the technical SEO checklist
✗
Security headerslow
Present: nosniff, clickjacking protection.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
Read the guide: the technical SEO checklist
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 83%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1, shrink-to-fit=no
✓
Image alt textmedium
All 11 images have alt text.
✓
Form labelsmedium
All 2 form fields are labelled.
✓
Link nameslow
Every link has a readable name.
✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Read the guide: mobile-friendly websites

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

i
LocalBusiness markuphigh
No LocalBusiness structured data.
i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
i
Map & directionslow
No map or directions link.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for hayward-ca.gov

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 87%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

hreflangmedium

Search snippet & sharing 58%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 70%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 50%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 0%

JSON-LD present & validhigh

Breadcrumbslow

Links 88%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Performance 54%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 75%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 83%

Mobile viewportcritical

Image alt textmedium

Form labelsmedium

Link nameslow

Tap-to-contactmedium

Local SEO not scored

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow