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SEO report: hessen.de scores 78/100

Fix these first

Broken links (sample)high
Checked 12 internal link(s).
Fix: Fix or remove links that return errors, and update links that redirect.
See the details
H1 headingcritical
4 H1 headings – one clear H1 is best practice.
Fix: Use one H1 that states the page topic with its main keyword.
See the details
Open Graph & social cardsmedium
Open Graph title or image missing.
Fix: Add og:title, og:description, og:image (1200×630 PNG/JPG, absolute URL) and twitter:card=summary_large_image.
Make the tags with the free Open Graph generator
Read the guide: does social media help SEO?
See the details
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
See the details
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
See the details
Trust pages (E-E-A-T)medium
No links found to about, contact or privacy pages.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
See the details
HTML sizemedium
980 kB of HTML – heavy for phones (we only analysed the first 1 MB).
Fix: Remove inline bloat, base64 images and unused markup.
See the details
Imagesmedium
53 image(s).
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
See the details

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This report covers one page. The full-site audit crawls up to 250 pages to find broken links, duplicate titles, orphan pages and more.

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Monitor this site weekly

We'll re-check it every week and track the score, with a history graph and a list of anything that breaks.

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to hessen.de…

Indexing & crawling 94%

Can search engines reach, read and index this page?

✓
Status codecritical
The page returned HTTP 200.
✓
Indexablecritical
No noindex instruction – the page can appear in search.
✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
!
XML sitemaphigh
Sitemap index found at https://hessen.de/sitemap.xml listing 5 sitemaps.
Not declared in robots.txt.
Most recent lastmod: 2026-11-01T12:47:40+01:00.
Fix: Add a 'Sitemap:' line to robots.txt, list every indexable page and include accurate lastmod dates.
Make one with the free XML sitemap generator
Read the guide: XML sitemaps
✓
Canonical URLhigh
Canonical: https://hessen.de/
Points to this page (self-referencing).
✓
Redirectshigh
Loads directly with no redirects.
✓
www / non-wwwmedium
www.hessen.de redirects to hessen.de.
✓
hreflangmedium
1 hreflang link(s).
All language codes are valid.
No x-default (recommended for a language picker or fallback page).

Content quality 73%

Is there enough clear, useful text that matches what the page targets?

✓
Word countmedium
2,499 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
i
Readabilitymedium
Reading-ease scores only work for English; this page is lang="de".
✓
Topic focushigh
2 of 2 title keywords appear in the main content.
!
H1 headingcritical
4 H1 headings – one clear H1 is best practice.
The H1 shares no keywords with the title.
Fix: Use one H1 that states the page topic with its main keyword.
✓
Heading structuremedium
19 headings for 2499 words.
Levels are in order.
✗
Text-to-code ratiolow
2% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 47%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
Make one with the free llms.txt generator
Read the guide: do you need llms.txt?
✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Read the guide: how to write SEO content
!
Entity clarityhigh
Identified as: GovernmentOrganization.
No sameAs links to official profiles (Google Business Profile, LinkedIn, Facebook, Companies House…).
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
Make the code with the free local business schema generator
Read the guide: schema markup
✗
Freshness signalsmedium
No published/updated date found.
Fix: Show a 'last updated' date and add dateModified to your structured data.
✗
Trust pages (E-E-A-T)medium
No links found to about, contact or privacy pages.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.

Structured data 100%

Machine-readable facts for rich results and AI.

✓
JSON-LD present & validhigh
1 JSON-LD block(s): GovernmentOrganization, WebSite, CollectionPage, ItemList, ListItem, NewsArticle, Article.
All blocks parse correctly.
✓
Required propertiesmedium
Key types include Google's required properties.
i
Breadcrumbslow
Home page – breadcrumbs not needed.

Links 50%

Internal linking, anchor text and broken links.

✓
Internal linkinghigh
88 internal and 33 external links.
!
Anchor text qualitymedium
Same text used for different pages: “landesregierung”, “bild in originalgröße herunterladen”, “zu den hintergrundinformationen”, “mehr erfahren”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
Check every link's wording with the free anchor text checker
Read the guide: internal linking
✗
Broken links (sample)high
Checked 12 internal link(s).
Broken: /leichte-sprache (429), /gebaerdensprachliche-videos (429), /erklaerung-zur-barrierefreiheit (429), /suche/seite (429), /Themen-A-Z (429).
1 link(s) point to a redirect – link to the final address instead.
Fix: Fix or remove links that return errors, and update links that redirect.

Performance 53%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

!
Server response (TTFB)high
801 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
Fix: Use page caching or a CDN (e.g. Cloudflare) so HTML is served from the edge.
✗
HTML sizemedium
980 kB of HTML – heavy for phones (we only analysed the first 1 MB).
Fix: Remove inline bloat, base64 images and unused markup.
✓
Compressionmedium
Compressed with gzip.
!
Render-blocking resourceshigh
1 blocking script(s) and 4 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
Read the guide: Core Web Vitals
✓
Scripts & third partiesmedium
1 script tag(s); files loaded from 0 other domain(s).
✗
Imagesmedium
53 image(s).
10 without width/height – can cause layout shift (CLS).
50 image(s) after the first three aren't lazy-loaded.
0 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
Read the guide: image SEO
✓
Cachinglow
Cache-Control: max-age=300
i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 100%

Visitor safety signals that browsers and Google check.

✓
HTTPScritical
Secure HTTPS with no mixed content.
✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
✓
HSTSmedium
HSTS: max-age=31536000; includeSubDomains; preload
✓
Security headerslow
Present: CSP, nosniff, Referrer-Policy, clickjacking protection.
✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).

Mobile & accessibility 100%

Usable on phones and by everyone – Google indexes the mobile version.

✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1.0
✓
Image alt textmedium
All 53 images have alt text.
✓
Link nameslow
Every link has a readable name.
✓
Tap-to-contactmedium
One-tap contact: email.

Local SEO not scored

This site doesn't look like a local business, so these checks are shown for information and not scored.

i
LocalBusiness markuphigh
No LocalBusiness structured data.
✓
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
An email link is shown.
i
Map & directionslow
No map or directions link.

This report checks one page. Scores are a guide, not a guarantee of rankings. Check another page · Print or save as PDF

SEO report for hessen.de

Fix these first

Real-world speed Google PageSpeed

Authority & backlinks

Indexing & crawling 94%

Status codecritical

Indexablecritical

robots.txthigh

XML sitemaphigh

Canonical URLhigh

Redirectshigh

www / non-wwwmedium

hreflangmedium

Search snippet & sharing 83%

Title tagcritical

Meta descriptionhigh

Open Graph & social cardsmedium

Faviconlow

Languagelow

Content quality 73%

Word countmedium

Readabilitymedium

Topic focushigh

H1 headingcritical

Heading structuremedium

Text-to-code ratiolow

AI search readiness 47%

AI crawler accesshigh

Snippet controlshigh

llms.txtlow

Question-led contentmedium

Entity clarityhigh

Freshness signalsmedium

Trust pages (E-E-A-T)medium

Structured data 100%

JSON-LD present & validhigh

Required propertiesmedium

Breadcrumbslow

Links 50%

Internal linkinghigh

Anchor text qualitymedium

Broken links (sample)high

Performance 53%

Server response (TTFB)high

HTML sizemedium

Compressionmedium

Render-blocking resourceshigh

Scripts & third partiesmedium

Imagesmedium

Cachinglow

HTTP/3low

Security 100%

HTTPScritical

HTTP → HTTPS redirecthigh

HSTSmedium

Security headerslow

Server fingerprintlow

Mobile & accessibility 100%

Mobile viewportcritical

Image alt textmedium

Link nameslow

Tap-to-contactmedium

Local SEO not scored

LocalBusiness markuphigh

Contact details on pagemedium

Map & directionslow