SEO report for www.hku.hk
https://www.hku.hk/ · checked Sun, 01 Nov 2026 20:15 GMT
Fix these first
- Indexablecritical
The page tells search engines not to index it (noindex).
Fix: Remove the noindex meta tag or X-Robots-Tag header if this page should be found.
- H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
- Canonical URLhigh
No canonical tag.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
- Meta descriptionhigh
No meta description – Google will pick text from the page.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
- Topic focushigh
0 of 1 title keywords appear in the main content (missing: index).
Fix: Use your main title phrases naturally in the opening paragraph and headings.
- Render-blocking resourceshigh
0 blocking script(s) and 7 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- Title tagcritical
“index”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to hku.hk…
Indexing & crawling 67%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✗
Indexablecritical
The page tells search engines not to index it (noindex).
Fix: Remove the noindex meta tag or X-Robots-Tag header if this page should be found.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✓
XML sitemaphigh
Sitemap index found at https://www.hku.hk/sitemap-index.xml listing 7 sitemaps.
Declared in robots.txt.
No lastmod dates – add accurate ones so search engines know what changed.
- ✗
Canonical URLhigh
No canonical tag.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
- ✓
Redirectshigh
1 redirect before the page loaded.
https://hku.hk/ → https://www.hku.hk/
A single redirect to your preferred address is normal; just make sure your own links use the final address.
- ✓
www / non-wwwmedium
hku.hk redirects to www.hku.hk.
Search snippet & sharing 46%
How the page looks in Google results and when shared.
- !
Title tagcritical
“index”
About 48px of Google's ~580px desktop width – short; use the space.
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- ✗
Meta descriptionhigh
No meta description – Google will pick text from the page.
Fix: Write a 140–155 character description that answers the searcher's question and invites the click.
- ✓
Faviconlow
Favicon linked (Google shows it next to results).
- ✓
Languagelow
lang="en"
Content quality 15%
Is there enough clear, useful text that matches what the page targets?
- !
Word countmedium
291 words of main content (inside <main>).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
Fix: Add genuinely useful content: key service pages usually need 400+ words to answer what customers ask.
- i
Readabilitymedium
Not enough paragraph text to score readability.
- ✗
Topic focushigh
0 of 1 title keywords appear in the main content (missing: index).
Fix: Use your main title phrases naturally in the opening paragraph and headings.
- ✗
H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
- !
Heading structuremedium
0 headings for 291 words.
Levels are in order.
Fix: Use H2s for main sections and H3s inside them, without skipping levels.
- ✗
Text-to-code ratiolow
3% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.
AI search readiness 81%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
- ✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- ✓
Entity clarityhigh
Identified as: Organization.
3 official profile link(s) (sameAs).
- ✓
Freshness signalsmedium
The page shows when it was published or last updated.
- ✓
Trust pages (E-E-A-T)medium
Links found to all three: about, contact and privacy.
Structured data 70%
Machine-readable facts for rich results and AI.
- !
JSON-LD present & validhigh
2 JSON-LD block(s): Organization.
Block 1: invalid JSON
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
- ✓
Required propertiesmedium
Key types include Google's required properties.
Recommended but missing: Organization.logo.
Links 100%
Internal linking, anchor text and broken links.
- ✓
Internal linkinghigh
119 internal and 44 external links.
- ✓
Anchor text qualitymedium
No link text points to two different pages.
- ✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
Performance 67%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✓
Server response (TTFB)high
749 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
- ✓
HTML sizemedium
94 kB of HTML.
- ✓
Compressionmedium
Compressed with gzip.
- ✗
Render-blocking resourceshigh
0 blocking script(s) and 7 stylesheet(s) in <head>.
Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.
- !
Scripts & third partiesmedium
12 script tag(s); files loaded from 3 other domain(s): use.typekit.net, fonts.googleapis.com, googletagmanager.com.
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- !
Imagesmedium
13 image(s).
All images reserve their space.
10 image(s) after the first three aren't lazy-loaded.
13 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
- ✓
Cachinglow
Cache-Control: max-age=300
- i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.
Security 96%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✓
HTTP → HTTPS redirecthigh
http:// redirects to https://.
- ✓
HSTSmedium
HSTS: max-age=31536000; includeSubDomains; preload
- !
Security headerslow
Present: CSP, nosniff, clickjacking protection.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
- ✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).
Mobile & accessibility 67%
Usable on phones and by everyone – Google indexes the mobile version.
- ✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1
- ✓
Image alt textmedium
All 13 images have alt text.
- ✗
Form labelsmedium
1 of 1 form field(s) have no label.
Fix: Give every form field a <label> or aria-label (a placeholder isn't a label).
- ✓
Link nameslow
Every link has a readable name.
- ✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Local SEO not scored
This site doesn't look like a local business, so these checks are shown for information and not scored.
- i
LocalBusiness markuphigh
No LocalBusiness structured data.
- i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
- i
Map & directionslow
No map or directions link.