SEO report

SEO report for www.irs.gov

https://www.irs.gov/ · checked Sun, 01 Nov 2026 17:26 GMT

✓ 32 Passed! 7 Warnings✗ 11 FailedAI readiness 56%Built with Drupal
Indexing & crawling100%
Search snippet & sharing50%
Content quality47%
AI search readiness56%
Structured data0%
Links88%
Performance67%
Security92%
Mobile & accessibility92%
Local SEO33%

Fix these first

  1. Title tagcritical

    “Internal Revenue Service | An official website of the United States government”

    Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.

    Preview and measure your title with the free title tag checker

    Read the guide: how to write title tags

    See the details

  2. H1 headingcritical

    No H1 heading.

    Fix: Use one H1 that states the page topic with its main keyword.

    See the details

  3. LocalBusiness markuphigh

    No LocalBusiness structured data.

    Fix: Add LocalBusiness JSON-LD with address or areaServed, telephone, geo, opening hours and url.

    Make the code with the free local business schema generator

    Read the guide: schema markup

    Also fixes: Entity clarity

    See the details

  4. JSON-LD present & validhigh

    No JSON-LD structured data.

    Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).

    Make valid code with the free schema generator

    Read the guide: schema markup

    See the details

  5. Render-blocking resourceshigh

    3 blocking script(s) and 2 stylesheet(s) in <head>.

    Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

    Read the guide: Core Web Vitals

    See the details

  6. Freshness signalsmedium

    No published/updated date found.

    Fix: Show a 'last updated' date and add dateModified to your structured data.

    See the details

  7. Imagesmedium

    19 image(s).

    Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.

    Read the guide: image SEO

    See the details

  8. Topic focushigh

    5 of 8 title keywords appear in the main content (missing: internal, revenue, website).

    Fix: Use your main title phrases naturally in the opening paragraph and headings.

    Find the phrases people search with the free keyword generator

    Read the guide: how to write SEO content

    See the details

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Real-world speed Google PageSpeed

Loading Core Web Vitals from Google… this can take up to 30 seconds.

Authority & backlinks

Looking up which websites link to irs.gov…

Indexing & crawling 100%

Can search engines reach, read and index this page?

  • ✓

    Status codecritical

    The page returned HTTP 200.

  • ✓

    Indexablecritical

    No noindex instruction – the page can appear in search.

  • ✓

    robots.txthigh

    robots.txt found.

    Googlebot is allowed to crawl this page.

  • ✓

    XML sitemaphigh

    Sitemap index found at https://www.irs.gov/sitemap.xml listing 12 sitemaps.

    Declared in robots.txt.

    Most recent lastmod: 2026-10-30T18:02:27-04:00.

  • ✓

    Canonical URLhigh

    Canonical: https://www.irs.gov/

    Points to this page (self-referencing).

  • ✓

    Redirectshigh

    1 redirect before the page loaded.

    https://irs.gov/ → https://www.irs.gov/

    A single redirect to your preferred address is normal; just make sure your own links use the final address.

  • ✓

    www / non-wwwmedium

    irs.gov redirects to www.irs.gov.

  • ✓

    hreflangmedium

    8 hreflang link(s).

    All language codes are valid.

    No x-default (recommended for a language picker or fallback page).

Search snippet & sharing 50%

How the page looks in Google results and when shared.

Content quality 47%

Is there enough clear, useful text that matches what the page targets?

  • ✓

    Word countmedium

    1,151 words of main content (inside <main>).

    Google has no minimum word count – this is a rough guide to whether the page answers the question in full.

  • ✓

    Readabilitymedium

    Flesch reading ease 56 (fairly easy), about 9 words per sentence.

  • !

    Topic focushigh

    5 of 8 title keywords appear in the main content (missing: internal, revenue, website).

    Fix: Use your main title phrases naturally in the opening paragraph and headings.

    Find the phrases people search with the free keyword generator

    Read the guide: how to write SEO content

  • ✗

    H1 headingcritical

    No H1 heading.

    Fix: Use one H1 that states the page topic with its main keyword.

  • !

    Heading structuremedium

    71 headings for 1151 words – a lot for the amount of text.

    Levels are in order.

    Fix: Use H2s for main sections and H3s inside them, without skipping levels.

    Read the guide: the on-page SEO checklist

  • !

    Text-to-code ratiolow

    8% of the HTML is visible text.

    Fix: Trim unused markup, inline scripts and builder bloat.

AI search readiness 56%

Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?

  • ✓

    AI crawler accesshigh

    Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.

  • ✓

    Snippet controlshigh

    No snippet restrictions – search and AI answers can quote this page.

  • ✗

    llms.txtlow

    No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.

    Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.

    Make one with the free llms.txt generator

    Read the guide: do you need llms.txt?

  • !

    Question-led contentmedium

    2 heading(s) phrased as questions, e.g. “Do more with an IRS account”.

    Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.

    Read the guide: how to write SEO content

  • ✗

    Entity clarityhigh

    No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.

    Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.

    Make the code with the free local business schema generator

    Read the guide: schema markup

  • ✗

    Freshness signalsmedium

    No published/updated date found.

    Fix: Show a 'last updated' date and add dateModified to your structured data.

  • ✓

    Trust pages (E-E-A-T)medium

    Links found to all three: about, contact and privacy.

Structured data 0%

Machine-readable facts for rich results and AI.

Performance 67%

Speed signals from the HTML and server. Real-user Core Web Vitals load below.

  • ✓

    Server response (TTFB)high

    720 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).

  • ✓

    HTML sizemedium

    144 kB of HTML.

  • ✓

    Compressionmedium

    Compressed with br.

  • ✗

    Render-blocking resourceshigh

    3 blocking script(s) and 2 stylesheet(s) in <head>.

    Fix: Add defer to scripts, inline critical CSS and load the rest asynchronously.

    Read the guide: Core Web Vitals

  • ✓

    Scripts & third partiesmedium

    10 script tag(s); files loaded from 2 other domain(s): googletagmanager.com, static.addtoany.com.

  • ✗

    Imagesmedium

    19 image(s).

    19 without width/height – can cause layout shift (CLS).

    14 image(s) after the first three aren't lazy-loaded.

    0 use WebP/AVIF or responsive srcset.

    Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.

    Read the guide: image SEO

  • ✓

    Cachinglow

    Cache-Control: public, max-age=86400

  • i

    HTTP/3low

    Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.

Security 92%

Visitor safety signals that browsers and Google check.

  • ✓

    HTTPScritical

    Secure HTTPS with no mixed content.

  • ✓

    HTTP → HTTPS redirecthigh

    http:// redirects to https://.

  • ✓

    HSTSmedium

    HSTS: max-age=31536000

  • ✗

    Security headerslow

    Present: nosniff, clickjacking protection.

    Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).

    Read the guide: the technical SEO checklist

  • ✓

    Server fingerprintlow

    No X-Powered-By header (server: cloudflare).

Mobile & accessibility 92%

Usable on phones and by everyone – Google indexes the mobile version.

  • ✓

    Mobile viewportcritical

    viewport: width=device-width, initial-scale=1, shrink-to-fit=no

  • !

    Image alt textmedium

    2 of 19 images have no alt attribute.

    Fix: Describe each meaningful image in its alt attribute (use alt="" for decorative ones).

    Read the guide: image SEO

  • ✓

    Form labelsmedium

    All 7 form fields are labelled.

  • ✓

    Tap-to-contactmedium

    One-tap contact: phone.

Local SEO 33%

Signals that help you appear in Google Maps and 'near me' searches.

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