SEO report for krakow.pl
https://krakow.pl/ · checked Sun, 01 Nov 2026 15:08 GMT
Fix these first
- H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
- XML sitemaphigh
No XML sitemap found at /sitemap.xml or in robots.txt.
Fix: Create an XML sitemap listing every page and submit it in Google Search Console.
- Canonical URLhigh
No canonical tag.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
- Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
- JSON-LD present & validhigh
No JSON-LD structured data.
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
- Server response (TTFB)high
1816 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
Fix: Use page caching or a CDN (e.g. Cloudflare) so HTML is served from the edge.
- HTTP → HTTPS redirecthigh
http:// does not redirect to https://.
Fix: 301-redirect all http:// requests to https://.
- Title tagcritical
“Oficjalny serwis miejski - Oficjalny serwis miejski - Magiczny Kraków”
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
Real-world speed Google PageSpeed
Loading Core Web Vitals from Google… this can take up to 30 seconds.
Authority & backlinks
Looking up which websites link to krakow.pl…
Indexing & crawling 67%
Can search engines reach, read and index this page?
- ✓
Status codecritical
The page returned HTTP 200.
- ✓
Indexablecritical
No noindex instruction – the page can appear in search.
- ✓
robots.txthigh
robots.txt found.
Googlebot is allowed to crawl this page.
- ✗
XML sitemaphigh
No XML sitemap found at /sitemap.xml or in robots.txt.
Fix: Create an XML sitemap listing every page and submit it in Google Search Console.
- ✗
Canonical URLhigh
No canonical tag.
Fix: Add <link rel="canonical" href="(this page's full URL)"> – only point it elsewhere for true duplicates.
- ✓
Redirectshigh
Loads directly with no redirects.
- ✗
www / non-wwwmedium
Both www.krakow.pl and krakow.pl load without redirecting – Google may see duplicate sites.
Fix: Pick one version (with or without www) and 301-redirect the other to it.
Search snippet & sharing 54%
How the page looks in Google results and when shared.
- !
Title tagcritical
“Oficjalny serwis miejski - Oficjalny serwis miejski - Magiczny Kraków”
About 603px of Google's ~580px desktop width – it will probably be cut off.
Repeated words: oficjalny, serwis, miejski.
Fix: Write a unique title of roughly 50–60 characters with the main search phrase first.
- ✓
Meta descriptionhigh
128 characters, ~833px of ~990px.
Good length.
Google sometimes rewrites descriptions to match the search; a good one is still used most often.
- ✗
Faviconlow
No favicon linked.
Fix: Add a square favicon at least 48×48px.
- ✓
Languagelow
lang="pl"
Content quality 46%
Is there enough clear, useful text that matches what the page targets?
- ✓
Word countmedium
592 words of main content (menus and footer excluded).
Google has no minimum word count – this is a rough guide to whether the page answers the question in full.
- i
Readabilitymedium
Reading-ease scores only work for English; this page is lang="pl".
- !
Topic focushigh
3 of 5 title keywords appear in the main content (missing: oficjalny, serwis).
Fix: Use your main title phrases naturally in the opening paragraph and headings.
- ✗
H1 headingcritical
No H1 heading.
Fix: Use one H1 that states the page topic with its main keyword.
- ✓
Heading structuremedium
4 headings for 592 words.
Levels are in order.
- !
Text-to-code ratiolow
5% of the HTML is visible text.
Fix: Trim unused markup, inline scripts and builder bloat.
AI search readiness 50%
Can ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite this site?
- ✓
AI crawler accesshigh
Search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot…) can read this page.
- ✓
Snippet controlshigh
No snippet restrictions – search and AI answers can quote this page.
- ✗
llms.txtlow
No /llms.txt file. It's an optional, emerging convention – few AI tools are confirmed to read it yet, so this is low priority.
Fix: Optionally add /llms.txt: a short Markdown summary of who you are with links to your key pages.
- ✗
Question-led contentmedium
No headings phrased as questions.
Fix: Add headings that match real questions ("How much does…?") followed by a direct one- or two-sentence answer – an easy format for search and AI answers to quote.
- ✗
Entity clarityhigh
No Organization / LocalBusiness structured data – search engines and AI have to guess who runs this site.
Fix: Add Organization or LocalBusiness JSON-LD with name, url, logo, contact details and sameAs links to your official profiles.
- ✓
Freshness signalsmedium
The page shows when it was published or last updated.
- ✗
Trust pages (E-E-A-T)medium
No links found to about, contact or privacy pages.
Fix: Link to About, Contact and Privacy pages from every page – they help visitors, Google and AI tools see who stands behind the content.
Structured data 0%
Machine-readable facts for rich results and AI.
- ✗
JSON-LD present & validhigh
No JSON-LD structured data.
Fix: Add JSON-LD describing the business and the page (Organization/LocalBusiness, WebSite, WebPage or Article, BreadcrumbList).
Links 80%
Internal linking, anchor text and broken links.
- ✓
Internal linkinghigh
94 internal and 40 external links.
- !
Anchor text qualitymedium
Same text used for different pages: “fot. magiczny kraków”.
Fix: Make every link text describe its destination, e.g. “logo design prices” instead of “click here”.
- ✓
Broken links (sample)high
Checked 12 internal link(s).
No broken links found.
5 link(s) point to a redirect – link to the final address instead.
- !
Internal links to http://medium
2 internal link(s) use http:// – each one goes through a redirect.
Fix: Update internal links to use https:// (or relative links).
Performance 57%
Speed signals from the HTML and server. Real-user Core Web Vitals load below.
- ✗
Server response (TTFB)high
1816 ms until the first response from our checker, including connection setup (Google rates TTFB good under 0.8 s, poor over 1.8 s).
Fix: Use page caching or a CDN (e.g. Cloudflare) so HTML is served from the edge.
- ✓
HTML sizemedium
109 kB of HTML.
- ✓
Compressionmedium
Compressed with gzip.
- ✓
Render-blocking resourceshigh
0 blocking script(s) and 2 stylesheet(s) in <head>.
- !
Scripts & third partiesmedium
21 script tag(s); files loaded from 0 other domain(s).
Fix: Remove unused tracking and widget scripts; every third party adds connection time.
- ✗
Imagesmedium
46 image(s).
46 without width/height – can cause layout shift (CLS).
25 image(s) after the first three aren't lazy-loaded.
24 use WebP/AVIF or responsive srcset.
Fix: Give every image width and height, lazy-load images below the fold (but not the main image) and serve WebP/AVIF.
- !
Cachinglow
Cache-Control: max-age=0, must-revalidate, private
Fix: Set Cache-Control so browsers and CDNs can reuse the page.
- i
HTTP/3low
Couldn't be confirmed from our server – the alt-svc header that advertises HTTP/3 isn't always visible to it. Your site is on Cloudflare, which offers HTTP/3 under Network settings.
Security 50%
Visitor safety signals that browsers and Google check.
- ✓
HTTPScritical
Secure HTTPS with no mixed content.
- ✗
HTTP → HTTPS redirecthigh
http:// does not redirect to https://.
Fix: 301-redirect all http:// requests to https://.
- ✗
HSTSmedium
No Strict-Transport-Security header.
Fix: Add Strict-Transport-Security: max-age=63072000; includeSubDomains.
- ✗
Security headerslow
Present: none.
Fix: Add X-Content-Type-Options, Referrer-Policy, Permissions-Policy and X-Frame-Options (or a CSP).
- ✓
Server fingerprintlow
No X-Powered-By header (server: cloudflare).
Mobile & accessibility 83%
Usable on phones and by everyone – Google indexes the mobile version.
- ✓
Mobile viewportcritical
viewport: width=device-width, initial-scale=1, shrink-to-fit=no
- ✓
Image alt textmedium
All 46 images have alt text.
- ✓
Form labelsmedium
All 2 form fields are labelled.
- ✓
Link nameslow
Every link has a readable name.
- ✗
Tap-to-contactmedium
No tel: or mailto: links.
Fix: Add a tap-to-call or tap-to-email button so phone visitors can contact you instantly.
Local SEO not scored
This site doesn't look like a local business, so these checks are shown for information and not scored.
- i
LocalBusiness markuphigh
No LocalBusiness structured data.
- i
Contact details on pagemedium
No phone number found.
No postcode found (fine for service-area businesses).
- i
Map & directionslow
No map or directions link.